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Show Results For
- All HBS Web
(787)
- People (4)
- News (217)
- Research (444)
- Events (5)
- Multimedia (9)
- Faculty Publications (281)
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- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war) and outspending on television... View Details
Keywords: by John A. Quelch
- 25 Nov 2019
- Research & Ideas
When Your Passion Works Against You
setting, the team collected data from the Canadian television show Dragons’ Den, where 177 entrepreneurs pitched their business ideas and products to a panel of five investors, called dragons, to solicit support. Would high-passion... View Details
Keywords: by Dina Gerdeman
- August 2014
- Case
Netflix in 2011
By: Willy Shih and Stephen Kaufman
Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.
- March 2016 (Revised May 2018)
- Case
Reinventing Best Buy
By: John R. Wells and Gabriel Ellsworth
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Case 716-455, March 2016. (Revised May 2018.)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare today's Web ads with the first View Details
Keywords: by Susan Young
- March 2020
- Case
Hotstar
By: Krishna G. Palepu and Kairavi Dey
Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages... View Details
Keywords: Corporate Entrepreneurship; Television Entertainment; Disruption; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; India; Mumbai
Palepu, Krishna G., and Kairavi Dey. "Hotstar." Harvard Business School Case 120-015, March 2020.
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
users and also spreads its content by algorithm. YouTube mainstreamed user-generated content, which had a vibe so different from television that the measurement services did not count YouTube as TV. Although much of its content is longer,... View Details
Keywords: by John Deighton and Leora Kornfeld
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
doctoral studies. Brand managers entered the social media landscape with the same approach they used for television and radio advertising, she says. "With both of those media, we have an understood contract with consumers: In order... View Details
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
the NFL does simply from television contracts, those monies annually dwarf all the numbers you just mentioned, which include everything for baseball. Baseball may be bouncing back to some degree, but at the end of the day, it still... View Details
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
the radio,” Pons and Le Pennec-Caldichoury write in a working paper released last month, Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries The business of TV debates Televised... View Details
Keywords: by Danielle Kost
- 18 Dec 2013
- HBS Case
Lessons from the Lance Armstrong Cheating Scandal
'cheat' is to gain an advantage on a rival or foe that they don't have," Armstrong told the television host, hardly seeming penitent. "I didn't view it that way. I viewed it as a level playing field." Such rationalizations... View Details
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
introduce them to hedge funds. Here's a description of one such session. "Suddenly the lights went out and two Morgan Stanley hedge fund marketers appeared on giant television screens. The comely pair—both men—sported blunt-cut... View Details
Keywords: by D. Quinn Mills
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
advertisers. They were especially likely to spend in areas where trials are decided by juries, rather than bench trials (i.e., decided by judges), where advertising increases were statistically zero. “You are not buying billboards to influence judges,” Cohen says. In... View Details
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details
Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
- 06 Jul 2020
- Research & Ideas
The Right Way to Manage Customer Churn for Maximum Profit
responsiveness seems to have an even bigger impact on profitability,” Gupta says. Don’t change customers, change algorithms Applying both factors to data from a European television service company, for example, the researchers were able... View Details
- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
think? Original Article The week that I write this, I needed help programming a television set for recording purposes. Before being connected with the cable company service representative, I agreed to provide telephonic feedback about the... View Details
Keywords: by James Heskett
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
percent of Porsche-driving television and movie characters have been male. SUVs, however, are commonly associated with women drivers. To gauge the effect of the change among loyal Porsche owners, Avery analyzed online conversations among... View Details
- 24 Jan 2011
- HBS Case
Terror at the Taj
world's collective conscience. “Not even the senior managers could explain the behavior of these employees.” A new multimedia case by HBS professor Rohit Deshpandé offers a flip side to the nightmarish scenes that unfolded in real time on View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
film, such as whether to open a movie in a large number of theaters, whether to use television advertising to promote the film, and whether to avoid a competitive, high-season opening weekend may impact its market success as well.... View Details