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  • 06 Jun 2011
  • Research & Ideas

Why Leaders Lose Their Way

requires discipline. Some people practice meditation or yoga to relieve stress, while others find solace in prayer or taking long runs or walks. Still others find relief through laughter, music, television, sporting events, and reading.... View Details
Keywords: by Bill George
  • 18 Dec 2013
  • HBS Case

Lessons from the Lance Armstrong Cheating Scandal

tarnishing the entire sport of professional cycling. When Armstrong confessed to Oprah Winfrey in January 2013 that he had "doped"—taken performance-enhancing drugs—to win his record seven consecutive Tour de France victories... View Details
Keywords: by Michael Blanding; Sports
  • August 2021
  • Case

Andreessen Horowitz’s Cultural Leadership Fund (A)

By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details
Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations
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Elberse, Anita, Briana Richardson, and Cydni Williams. "Andreessen Horowitz’s Cultural Leadership Fund (A)." Harvard Business School Case 522-020, August 2021.
  • December 2018 (Revised September 2019)
  • Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Sports Industry; Sports Industry; Sports Industry; United States; North America
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Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • December 2023
  • Case

Francis Ngannou

By: Anita Elberse
In May 2023, professional fighter Francis Ngannou is facing a choice: re-sign with the Ultimate Fighting Championship (UFC), the world’s premier mixed-martial-arts (MMA) organization, or opt for a contract with the Professional Fighters League (PFL), a growing but... View Details
Keywords: Contracts; Compensation and Benefits; Sports; Decision Choices and Conditions
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Elberse, Anita. "Francis Ngannou." Harvard Business School Case 524-050, December 2023.
  • August 2021 (Revised February 2024)
  • Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen
The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details
Keywords: Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Analytics and Data Science; Sports Industry; San Francisco; United States
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Bojinov, Iavor I., and Michael Parzen. "Data Science at the Warriors." Harvard Business School Case 622-048, August 2021. (Revised February 2024.)
  • November 2022 (Revised February 2024)
  • Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
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Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February 2024.)
  • 14 Aug 2006
  • HBS Case

On Managing with Bobby Knight and “Coach K”

"Is it better to be loved or feared?" Machiavelli asked. At Harvard Business School, Professor Scott Snook uses this classic quote to help students become more effective leaders. Using two of the most successful college basketball coaches in history—coaches... View Details
Keywords: by Sean Silverthorne; Sports
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

this growth phase?" The case describes the prototypes that Nanda developed as potential complements to Clocky: Ticky, which sported digital minute and hour hands as opposed to a standard digital interface; and Tocky, which had the... View Details
Keywords: by Carmen Nobel; Consumer Products
  • April 2004 (Revised May 2017)
  • Case

Real Madrid Club de Futbol

By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details
Keywords: Risk Management; Change Management; Expansion; Marketing Channels; Sports; Management Teams; Trends; Brands and Branding; Sports Industry; Spain
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Quelch, John, Jose Luis Nueno, and Carin-Isabel Knoop. "Real Madrid Club de Futbol." Harvard Business School Case 504-063, April 2004. (Revised May 2017.)
  • September 2023
  • Case

David Beckham (A)

By: Anita Elberse and David Moreno Vicente
In January 2022, superstar-athlete-turned-entrepreneur David Beckham is deciding on a proposal that has the potential to significantly change the trajectory of his business career: Authentic Brands Group (‘Authentic’) has offered to engage in a strategic partnership... View Details
Keywords: Joint Ventures; Decisions; Brands and Branding; Negotiation Offer; Partners and Partnerships; Sports
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Elberse, Anita, and David Moreno Vicente. "David Beckham (A)." Harvard Business School Case 524-039, September 2023.
  • 26 Sep 2023
  • Cold Call Podcast

The PGA Tour and LIV Golf Merger: Competition vs. Cooperation

Keywords: Sports
  • March 2019 (Revised June 2019)
  • Case

Global Sourcing at Nike

By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull
This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s... View Details
Keywords: Sourcing; Factory Conditions; Trade; Geography; Geographic Scope; Globalized Firms and Management; Corporate Accountability; Corporate Governance; Governance Compliance; Collaborative Innovation and Invention; Innovation Strategy; Labor; Human Capital; Working Conditions; Supply Chain Management; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Labor and Management Relations; Complexity; Sports Industry; Fashion Industry; Oregon; Portland; Asia; North and Central America
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Hsieh, Nien-hê, Michael W. Toffel, and Olivia Hull. "Global Sourcing at Nike." Harvard Business School Case 619-008, March 2019. (Revised June 2019.)
  • July–August 2014
  • Article

Sustainability in the Boardroom: Lessons from Nike's Playbook

By: Lynn S. Paine
One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,... View Details
Keywords: Corporate Governance; Corporate Accountability; Globalized Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Apparel and Accessories Industry; Sports Industry
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Paine, Lynn S. "Sustainability in the Boardroom: Lessons from Nike's Playbook." Harvard Business Review 92, nos. 7/8 (July–August 2014): 87–94.
  • 27 Jul 2020
  • Book

Reflection: The Pause That Brings Peace and Productivity

major professional sports team, and university administrators. I also carefully studied classic works, like the Medita¬tions of Marcus Aurelius and the Spiritual Exercises of Ignatius of Loyola, as well as a wide range of diaries and... View Details
Keywords: by Dina Gerdeman
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Kenny: : "This flat tire needs a man," says the narrator of the Goodyear Tire commercial that aired during the inaugural Super Bowl between the Green Bay Packers and the Kansas City Chiefs in 1967. The ad featured a damsel in distress with a blown tire on a... View Details
Keywords: Sports; Sports; Sports; Sports
  • 13 Jan 2021
  • Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

to see. Due to the measurability of sporting performance, every manager of a professional team becomes a winner or a loser in the eyes of the public—week after week. So, it is not surprising that the shelf life for professional soccer... View Details
Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports
  • 04 Jun 2012
  • Research & Ideas

The Business of Life

evaluating new opportunities, we should base our decisions on marginal costs and revenues. The book cites the fall of movie rental giant Blockbuster. Ten years ago, the company decided not to explore the market of then-upstart Netflix, because Netflix View Details
Keywords: by Carmen Nobel
  • May 2002 (Revised May 2003)
  • Case

Performance Indicator

Performance Indicator is a start-up that holds patents on the use of color-change technology to indicate when golf balls have been damaged by exposure to water. Because golfers put two to five used golf balls into play for every one new ball they buy, the used golf... View Details
Keywords: Information Technology; Patents; Entrepreneurship; Sports; Sports Industry; Sports Industry
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Corts, Kenneth S. "Performance Indicator." Harvard Business School Case 702-480, May 2002. (Revised May 2003.)
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