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      • Faculty Publications  (300)

      public policyRemove public policy →

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      • 1995
      • Chapter

      Marketing and Public Policy

      By: S. A. Greyser
      Keywords: Marketing; Policy; Government and Politics
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      Greyser, S. A. "Marketing and Public Policy." In Companion Encyclopedia of Marketing, edited by M. J. Baker. London: Routledge, 1995.
      • March 1994 (Revised October 1994)
      • Case

      Reading Energy

      By: Forest L. Reinhardt
      Reading Energy builds facilities that produce energy from nontraditional fuels. A privately held, entrepreneurial organization, it has spent six years developing a plan to build a waste-to-energy plant in the town of Robbins, Illinois. The plant would burn municipal... View Details
      Keywords: Energy Generation; Wastes and Waste Processing; Business and Community Relations; Business Plan; Agreements and Arrangements; Contracts; Risk and Uncertainty; Government and Politics; Environmental Sustainability; Business Strategy; Energy Industry; Utilities Industry; Illinois
      Citation
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      Reinhardt, Forest L. "Reading Energy." Harvard Business School Case 794-102, March 1994. (Revised October 1994.)
      • January 1994 (Revised April 1994)
      • Case

      EMC Corporation: Response to Shareholder Litigation (B)

      By: Josh Lerner
      Reports EMC's decision concerning the second shareholder class-action suit and its implications. Legislative efforts to reform securities litigation are also discussed. View Details
      Keywords: Decisions; Lawsuits and Litigation; Going Public; Policy; Management Teams; Business and Shareholder Relations; Technology Industry; United States
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      Lerner, Josh. "EMC Corporation: Response to Shareholder Litigation (B)." Harvard Business School Case 294-071, January 1994. (Revised April 1994.)
      • September 1993 (Revised December 1993)
      • Background Note

      Note on Pricing and Public Policy

      By: Willis M. Emmons III
      Surveys a number of essential issues related to pricing and public policy in market economies. Begins with a brief review of the price-determination process in competitive markets, then examines a range of topics involving pricing and public policy in monopoly and... View Details
      Keywords: Price; Business Strategy; Policy; Valuation; Management Analysis, Tools, and Techniques; Competition; Economic Systems; Monopoly; Duopoly and Oligopoly; Cost
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      Emmons, Willis M., III. "Note on Pricing and Public Policy." Harvard Business School Background Note 794-027, September 1993. (Revised December 1993.)
      • September 1993 (Revised July 1995)
      • Background Note

      Public Policy and the Manager: Conceptual Framework

      By: Willis M. Emmons III
      Government intervention in markets may have significant effects--both positive and negative--on a firm's strategic options and its performance outcomes. Thus the ability to analyze the origins, implications, and dynamics of public policy is a critical managerial skill... View Details
      Keywords: Policy; Management Skills; Government and Politics; Adoption; Business Strategy; Performance Evaluation; Economic Systems
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      Emmons, Willis M., III. "Public Policy and the Manager: Conceptual Framework." Harvard Business School Background Note 794-028, September 1993. (Revised July 1995.)
      • December 1992 (Revised October 1995)
      • Background Note

      Note on Public Policy and the Media Industry

      By: Willis M. Emmons III
      Citation
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      Emmons, Willis M., III. "Note on Public Policy and the Media Industry." Harvard Business School Background Note 793-027, December 1992. (Revised October 1995.)
      • September 1992 (Revised March 1993)
      • Case

      Empresas ICA and the Mexican Road Privatization Program

      By: Willis M. Emmons III and Monica Brand
      Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details
      Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico
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      Emmons, Willis M., III, and Monica Brand. "Empresas ICA and the Mexican Road Privatization Program." Harvard Business School Case 793-028, September 1992. (Revised March 1993.)
      • 1992
      • Article

      Public Policy and British Multinational Banks 1914-1982

      By: G. Jones
      Keywords: Business History; Multinational Firms and Management; Policy; Banks and Banking; United Kingdom
      Citation
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      Jones, G. "Public Policy and British Multinational Banks 1914-1982." Business and Economic History 21 (1992): 209–218.
      • 1992
      • Article

      Public Policy and the Evolution of Cable Television, 1950-90

      By: Willis Emmons
      Keywords: Entertainment; Policy; Media and Broadcasting Industry
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      Emmons, Willis. "Public Policy and the Evolution of Cable Television, 1950-90." Business and Economic History 21 (1992): 182–191.
      • August 1990
      • Case

      NASA After Challenger: Restoring an Image

      By: Stephen A. Greyser and Norman Klein
      In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details
      Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management
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      Greyser, Stephen A., and Norman Klein. "NASA After Challenger: Restoring an Image." Harvard Business School Case 591-009, August 1990.
      • October 1989 (Revised October 1992)
      • Case

      Smoke Wars: The Case for and Against the Cigarette Industry

      By: V. Kasturi Rangan
      Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details
      Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry
      Citation
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      Rangan, V. Kasturi. "Smoke Wars: The Case for and Against the Cigarette Industry." Harvard Business School Case 590-040, October 1989. (Revised October 1992.)
      • September 1989 (Revised January 1991)
      • Case

      Massachusetts Lottery

      By: John A. Quelch
      Describes the role of state lotteries, lottery marketing, and the operation of the Massachusetts State Lottery, including reference to Massachusetts lottery advertising. Highlights the success of state lotteries while also noting growing criticism, particularly of... View Details
      Keywords: Ethics; Marketing; Advertising; Government and Politics; Public Administration Industry; Massachusetts
      Citation
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      Quelch, John A. "Massachusetts Lottery." Harvard Business School Case 590-009, September 1989. (Revised January 1991.)
      • 1984
      • Article

      Return to Nursing Home Investment: Issues for Public Policy

      By: Carliss Y. Baldwin and Christine E. Bishop
      Keywords: Health; Investment; Policy; Health Industry
      Citation
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      Baldwin, Carliss Y., and Christine E. Bishop. "Return to Nursing Home Investment: Issues for Public Policy." Health Care Financing Review 5, no. 4 (1984).
      • 1981
      • Article

      A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy

      By: Rohit Deshpandé and S. Krishnan
      Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
      Keywords: Information; Consumer Behavior; Research
      Citation
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      Deshpandé, Rohit, and S. Krishnan. "A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy." Advances in Consumer Research 8 (1981): 338–343.
      • 1981
      • Chapter

      The Characteristics of Knowledge Use: Corporate and Public Policy Insights

      By: Rohit Deshpandé and Gerald Zaltman
      Citation
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      Deshpandé, Rohit, and Gerald Zaltman. "The Characteristics of Knowledge Use: Corporate and Public Policy Insights." Chap. 18 in Government Marketing: Theory and Practice, edited by Michael P. Mokwa and Steven E. Permut, 270–278. Public and Nonprofit Sector Marketing. New York, NY: Praeger, 1981.
      • 1981
      • Chapter

      The Characteristics of Knowledge Use: Corporate and Public Policy Insights

      By: Rohit Deshpandé and Gerald Zaltman
      Citation
      Related
      Deshpandé, Rohit, and Gerald Zaltman. "The Characteristics of Knowledge Use: Corporate and Public Policy Insights." Chap. 18 in Government Marketing: Theory and Practice, edited by Michael P. Mokwa and Steven E. Permut, 270–278. Public and Nonprofit Sector Marketing. New York, NY: Praeger, 1981.
      • 1980
      • Book

      Tax and Investment Policies for Hard Minerals: Public and Multinational Enterprises in Indonesia

      By: Malcolm Gillis, Ralph Beals, Glenn Jenkins, L. T. Wells Jr. and Ulrich Peterson
      Keywords: Taxation; Investment; Policy; Metals and Minerals; Multinational Firms and Management; Indonesia
      Citation
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      Gillis, Malcolm, Ralph Beals, Glenn Jenkins, L. T. Wells Jr., and Ulrich Peterson. Tax and Investment Policies for Hard Minerals: Public and Multinational Enterprises in Indonesia. MA: Ballinger Publishing Company, 1980. (Wells wrote chapter 20.)
      • 01 Jan 1980
      • Conference Presentation

      The Impact of Public and Private Institutional Policies on Families: The Work Place

      By: R. M. Kanter and A. R. Cohen
      Keywords: Family and Family Relationships; Policy
      Citation
      Related
      Kanter, R. M., and A. R. Cohen. "The Impact of Public and Private Institutional Policies on Families: The Work Place." Paper presented at the White House Conference on Families, Washington, DC, January 01, 1980.
      • 1979
      • Article

      The Use of Buying Decision Rules by the Elderly: Public Policy Implications of Perceived Post-Purchase Dissatisfaction

      By: Rohit Deshpandé and S. Krishnan
      Citation
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      Deshpandé, Rohit, and S. Krishnan. "The Use of Buying Decision Rules by the Elderly: Public Policy Implications of Perceived Post-Purchase Dissatisfaction." AMA Educators' Proceedings (1979): 583–588.
      • 1978
      • Article

      Perceptions of Unfair Marketing Practices: Consumerism Implications

      By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
      Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
      Keywords: Ethics; Consumer Behavior; Marketing
      Citation
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      Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
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