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  • All HBS Web  (1,427)
    • News  (395)
    • Research  (967)
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    • Multimedia  (1)
  • Faculty Publications  (355)
← Page 14 of 1,427 Results →
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose research on consumer behavior has been published... View Details
Keywords: by Martha Lagace
  • September 1992 (Revised July 1994)
  • Case

MEM Company, Inc.: English Leather

By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
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Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
  • July 2020
  • Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
  • Research Summary

Financial Incentives

My research examines how the performance effects of internal governance and the design of compensation vary by managerial position. For example, I document links between innovation and stock options for corporate R&D heads;... View Details

  • Article

From Orientation to Behavior: The Interplay Between Learning Orientation, Open-mindedness, and Psychological Safety in Team Learning

By: Jean-François Harvey, Kevin J. Johnson, Kathryn S. Roloff and Amy C. Edmondson
Do teams with motivation to learn actually engage in the behaviors that produce learning? Though team learning orientation has been found to be positively related to team learning, we know little about how and when it actually fosters team learning. It is obviously not... View Details
Keywords: Emergent States; Goal Orientation; Open-mindedness; Psychological Safety; Team Learning; Teams; Groups and Teams; Learning; Goals and Objectives
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Harvey, Jean-François, Kevin J. Johnson, Kathryn S. Roloff, and Amy C. Edmondson. "From Orientation to Behavior: The Interplay Between Learning Orientation, Open-mindedness, and Psychological Safety in Team Learning." Human Relations 72, no. 11 (November 2019): 1726–1751.

    Performance Pressure as a Double-edged Sword: Enhancing Team Motivation but Undermining the Use of Team Knowledge

    In this paper, I develop and empirically test the proposition that performance pressure acts as a double-edged sword for teams, providing positive effects by enhancing the team’s motivation to achieve good results while simultaneously triggering process losses. I... View Details

    • 29 Apr 2009
    • Working Paper Summaries

    Female Empowerment: Impact of a Commitment Savings Product in the Philippines

    Keywords: by Nava Ashraf, Dean Karlan & Wesley Yin; Financial Services
    • July 2021
    • Article

    Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market

    By: Hui Li and Feng Zhu
    Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own... View Details
    Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Digital Platforms; Information; Competition
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    Li, Hui, and Feng Zhu. "Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market." Management Science 67, no. 7 (July 2021): 4384–4407.

      V. Kasturi Rangan

      Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

      Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
      • August 2001 (Revised November 2001)
      • Case

      Vicinity Corporation: Turning Web Traffic into Store Traffic

      By: Frances X. Frei, David Margalit and Amanda Yelsh
      Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details
      Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology
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      Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)

        Rakesh Khurana

        Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College. 

        Professor... View Details

        Keywords: executive search
        • 21 Jan 2014
        • First Look

        First Look: January 21

        Publications August 2013 Journal of Economic Behavior & Organization Awards Unbundled: Evidence from a Natural Field Experiment By: Ashraf, Nava, Oriana Bandiera, and Scott Lee Abstract—Organizations often use non-monetary awards to... View Details
        Keywords: Sean Silverthorne
        • 09 Oct 2017
        • Working Paper Summaries

        Habit Formation and Rational Addiction: A Field Experiment in Handwashing

        Keywords: by Reshmaan Hussam, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol
        • March 2025
        • Article

        Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

        By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
        Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
        Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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        Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management 34, no. 3 (March 2025): 457–474.
        • March 2024
        • Article

        Flight to Safety: How Economic Downturns Affect Talent Flows to Startups

        By: Shai Bernstein, Richard Townsend and Ting Xu
        Using proprietary data from AngelList Talent, we study how individuals’ job search and application behavior changed during the COVID-19 downturn. We find that job seekers shifted their searches toward more established firms and away from early-stage startups, even... View Details
        Keywords: Startup Labor Market; Flight To Safety; COVID-19; Recession; Job Search; Behavior
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        Bernstein, Shai, Richard Townsend, and Ting Xu. "Flight to Safety: How Economic Downturns Affect Talent Flows to Startups." Review of Financial Studies 37, no. 3 (March 2024): 837–881.
        • Article

        The Counterfeit Self: The Deceptive Costs of Faking It

        By: Francesca Gino, Michael I. Norton and Dan Ariely
        Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details
        Keywords: Judgments; Ethics; Brands and Branding; Product; Behavior; Personal Characteristics
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        Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
        • Web

        Academic Units - Faculty & Research

        Academic Units Accounting and Management Business, Government and the International Economy Entrepreneurial Management Finance General Management Marketing Negotiation, Organizations & Markets Organizational Behavior Strategy Technology... View Details
        • December 2011
        • Article

        Economics Education and Greed

        By: Long Wang, Deepak Malhotra and J. Keith Murnighan
        The recent financial crisis, and repeated corporate scandals, raise serious questions about whether a business school education contributes to what some have described as a culture of greed. The dominance of economic-related courses in MBA curricula led us to assess... View Details
        Keywords: Behavior; Ethics; Attitudes; Business Education; Economics; Education
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        Wang, Long, Deepak Malhotra, and J. Keith Murnighan. "Economics Education and Greed." Academy of Management Learning & Education 10, no. 4 (December 2011): 643–660.
        • January 2017
        • Article

        Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice

        By: Uma R. Karmarkar, Baba Shiv and Rebecca M.C. Spencer
        Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision-making. Though sleep has been shown to benefit several cognitive tasks, including problem solving, its impact on everyday choices remains unclear. Here we... View Details
        Keywords: Decision Making; Choice; Sleep; Choice Sets; Confidence; Consumer Psychology; Consumer Preferences; Decision Choices and Conditions; Consumer Behavior
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        Karmarkar, Uma R., Baba Shiv, and Rebecca M.C. Spencer. "Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice." Journal of Behavioral Decision Making 30, no. 1 (January 2017): 70–79.
        • 22 Aug 2005
        • Research & Ideas

        Balancing the Future Against Today’s Needs

        leaders must bring to bear a new perspective on how growth efforts are situated in their companies, how they measure and reward executing the present and building the future, and how they align behaviors to their specific growth... View Details
        Keywords: by Paul Michelman
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