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Show Results For
- All HBS Web
(955)
- People (8)
- News (280)
- Research (372)
- Multimedia (5)
- Faculty Publications (101)
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- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
5,760 persons voluntarily opted for hypertension screening and received a single blood pressure measurement. In all, 1,783 (33.6%) screened positive, of whom 1,580 were previously unaware of their diagnosis. Of the 303 that previously had... View Details
Keywords: Sean Silverthorne
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
you to talk about that experience. So it could be argued that that’s not manipulation. Now what happens with the person who says, “Oh, I had an awful experience, the staff was not courteous, my room was awful.” What are they going to do?... View Details
- 02 Sep 2008
- First Look
First Look: September 3, 2008
client's needs, obtaining projects and properly scoping out the work. The "offshore" person in India or elsewhere, along with his or her delivery team, is responsible for completing the project in a high-quality and timely way.... View Details
Keywords: Sean Silverthorne
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 28 Feb 2017
- First Look
First Look at New Research, February 28
company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
checkout counter. Similarly, IBM developed a video camera that could recognize a retailer's best customers as they walked into the store so that salespeople could offer outstanding personalized service. Unfortunately, shoppers felt it was... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
want as a resource to negotiate better deals and to clean up their personal marketing environment. Empowerment is sometimes captured in the slogan "get what you want, when you want it, where you want it, on your own terms."... View Details
Keywords: by Martha Lagace
- 02 Aug 2021
- What Do You Think?
Can Companies with Remote Management Succeed?
make more sense for a workforce that is older with fewer obligations (childcare, etc.) outside the office? Does it recognize the social needs of many (not all) humans to relate in person to those with whom we are working? We can ask how... View Details
Keywords: by James Heskett
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
- 03 Mar 2015
- First Look
First Look: March 3
and perspective on crises both personal and global. GNH had become the country's brand and suggested a possible future for capitalism. Was Bhutan on to something? Was there really a tradeoff between growth... View Details
Keywords: Sean Silverthorne
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
is a comprehensive brand a platform? Or are high-tech platforms of a more pervasive order, essentially influencing the way millions of people do business and lead their personal lives on a global basis? If... View Details
Keywords: by James Heskett
- 05 Jun 2007
- First Look
First Look: June 5, 2007
raised Audax Group's first fund, and are not able personally to finance the purchase, which would require approximately $30 million. They must decide whether to go through with the purchase, and how to finance it, keeping in mind any... View Details
Keywords: Martha Lagace
- 24 Mar 2015
- First Look
First Look: March 24
https://cb.hbsp.harvard.edu/cbmp/product/515054-PDF-ENG Harvard Business School Case 915-401 Peter Guber: The 'Me' vs. 'We' Brand Well-known film producer Peter Guber must decide whether to commit to a time-consuming View Details
Keywords: Sean Silverthorne
- 04 Jun 2013
- First Look
First Look: June 4
acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879 2006 Journal of Economic Behavior... View Details
Keywords: Sean Silverthorne
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six outstanding entrepreneurs. Debora... View Details
Keywords: by Jim Aisner
- 22 May 2012
- First Look
First Look: May 22
office-but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and become more productive in the process. In fact, she shows that you can devote more time to your personal life and... View Details
Keywords: Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. Purchase this case:http://hbr.org/search/812044-PDF-ENG Col. Joshua... View Details
Keywords: Sean Silverthorne
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
point when he explains how hard it is to break into mature markets, particularly if you don’t have a well-known brand or reputation. Some Turkish companies bought old brands to overcome this barrier. For... View Details
Keywords: by Sean Silverthorne
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The... View Details
Keywords: by Martha Lagace
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
universities, local governments, and civic groups and developed an array of outreach programs to help people understand and express themselves through music. Ma was confident that there could be no better time to hand over leadership. But the transition was... View Details
Keywords: Dina Gerdeman