personal branding - Publications - Faculty & Research

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

assistant professor of marketing at Purdue University, and Sachin Gupta, the Henrietta Johnson Louis Professor of Management and professor of marketing at Cornell University. Steenburgh believes that the model could help brand managers... View Details

Keywords: by Dina Gerdeman

01 Jun 2023
News

Buy Big, Sell Small

If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

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Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market strategies and develop new brand guidelines.... View Details

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

people and narratives they wish to trust. Most will gather multiple inputs and consult multiple sources before making decisions on beauty products. In looking for brand and product recommendations, they are no longer turning to... View Details

19 Apr 2004
Research & Ideas

Birth of the American Salesman

provided political and religious groups with a way to compete against their rivals for followers. Moreover, with more fluid class boundaries than in European countries, the skills of salesmanship, especially beginning in the late nineteenth century, offered a pathway... View Details

Keywords: by Laura Linard

01 Sep 2023
News

Made in Italy

focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details

Keywords: April White

30 Nov 2023
Blog Post

College Students, Take a Sneak Peek at the HBS MBA

learn how to thrive in a case method classroom environment, how to be an empathetic and strong team member, how to lead with humility to empower the efforts of others, and how to uncover your personal brand... View Details

16 Oct 2015
Blog Post

HBS and the Arts

public school students from all over New York City would meet to discuss one or two works of art from the collection in depth. The conversation was moderated by a wonderful museum educator named Rika Burnham, who had a talent for allowing our View Details

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

to decide how. Your job is to make the desired outcomes clear. Outcomes are not just financial either–everything from the culture of your company, the reputation of your products and services, and your brand is for you to make clear. As a... View Details

Keywords: by Julia Austin

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Global Opportunity Fellowship GO: AFRICA - Alumni

including reduction to less than full-time, termination, change in employment location to outside of Africa, or change in employer. Application Process for Joiners To be considered for the GO Fellowship, you must complete and submit the online application . Via the... View Details

Profile

Jiaojun Wang

enthralled by the best food I have ever tasted, and the brand was no other than “KFC.” Now that KFC is ubiquitous in China, I never forget the simple joy it brought to me and my family. Who is one person... View Details

12 Mar 2021
News

My Favorite Case

themselves, shifting both professional and personal priorities in profound ways. Indeed, far beyond a deep understanding of business, industry, and leadership, the reflections below highlight the ways in which cases have also revealed,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

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HBS Alumni Conference: Accelerating Climate Solutions - Alumni

Passenger Cars and Minivans brand management, and Chrysler brand advertising. She also enjoyed a 10-year management career with IBM. As an entrepreneur, she served as president, COO, and cofounder of Nia... View Details

22 Sep 2022
News

The Beauty Guide

Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted... View Details

Keywords: Maureen Harmon

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details

Keywords: by Susan Young

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HBS Entrepreneurship Summit - Alumni

Evan Marwell (MBA 1992), Educational Superhighway Chris McKown (MBA 1981), Iora Health Shara Ticku (MBA 2017), C16 4:15–5:30 p.m. Frameworks & Insights Join faculty and practitioners for presentations and discussions on various topics View Details

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details

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Marketing Awards & Honors - Faculty & Research

Best Doctoral Dissertation Proposal Competition (Marketing Section). Shunyuan Zhang : Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact of View Details

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The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

artists in the 1920s and ’30s the ability to achieve extraordinary nuances in gradations of tone, texture, and saturation. Related industries responded, and by the end of the 1920s photographers could choose from a broad range of paper View Details

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

disappeared (study 5), robust to personal experience with temporary sharing (studies 6A & 6B), and holds even among friends (studies 7A & 7B). Temporary sharing may bring back forgetting, but not without introducing new... View Details

Keywords: Sean Silverthorne

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