personal branding - Publications - Faculty & Research

19 Apr 2004
Research & Ideas

Birth of the American Salesman

provided political and religious groups with a way to compete against their rivals for followers. Moreover, with more fluid class boundaries than in European countries, the skills of salesmanship, especially beginning in the late nineteenth century, offered a pathway... View Details

Keywords: by Laura Linard

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend... View Details

Keywords: by Michael Blanding

Web

Business Insights Blog | HBS Online

and Corporate Accountability Leading Change and Organizational Renewal Leading with Finance Management Essentials Negotiation Mastery Organizational Leadership Personal Branding Power and Influence for... View Details

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

to decide how. Your job is to make the desired outcomes clear. Outcomes are not just financial either–everything from the culture of your company, the reputation of your products and services, and your brand is for you to make clear. As a... View Details

Keywords: by Julia Austin

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

it to start a competing cola company today, could he really compete with Coca-Cola? Assuming he could overcome the decades of accumulated brand loyalty among Coca-Cola customers, there are a lot more trade secrets he would need steal from... View Details

Keywords: by Kristen Senz; Technology

01 Mar 2024
News

Case Study: Testing the Waters

triathlon in Miami and immediately got to work, with a mix of weekday workouts and longer weekend sessions. But training through a New York City winter can go only so far in preparing a person for exertion in the Miami heat. “I really... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

Web

Global Opportunity Fellowship GO: AFRICA - Alumni

reduction to less than full-time, termination, change in employment location to outside of Africa, or change in employer. Application Process for Joiners To be considered for the GO Fellowship, you must complete and submit the online application . Via the online... View Details

05 Apr 2011
First Look

First Look: April 5

ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details

Keywords: Sean Silverthorne

28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

that they can leverage both countries symbiotically. Second, conduct a series of experiments. An entrepreneur has to make many decisions: how much money to sink in, whether to partner, how to work with relevant government or regulatory entities, whether to invest in... View Details

Keywords: by Martha Lagace

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details

Keywords: by Susan Young

Web

Winners & Runners-Up | New Venture Competition

Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details

01 Sep 2023
News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details

Keywords: April White

Web

Historical Data Visualization - Business History

Median US Home Prices Unadjusted Trends Over Time Managing Distance Merchant Shipping Tonnage Trends Over Time Managing Distance Mobile Phone Subscriptions per 100 People Trends Over Time Corporations Natura Cosméticos Trends Over Time Corporations Pampers View Details

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

people and narratives they wish to trust. Most will gather multiple inputs and consult multiple sources before making decisions on beauty products. In looking for brand and product recommendations, they are no longer turning to... View Details

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

unpatentable in Japan. The same is true with trademarks. A tremendous amount of money might be spent in developing a brand in the United States, yet when the product is shipped overseas it could violate trademarks of companies dealing in... View Details

Keywords: by Staff

16 May 2024
News

On the Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our place in it. This... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

Web

Networking Opportunities - Recruiting

Hire Talent Networking Opportunities Hire Talent Networking Opportunities Engage with Student Clubs Connect with 50 career-related clubs to target your ideal candidates and build your brand on campus. Connect with MBA Students Learn about... View Details

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

history. Sensitivity to ambiguity was lower in individuals who met diagnostic criteria for Antisocial Personality Disorder. Lower ambiguity sensitivity was also associated with higher externalizing (but not psychopathy) scores and with... View Details