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Show Results For
- All HBS Web
(324)
- News (119)
- Research (185)
- Events (2)
- Multimedia (6)
- Faculty Publications (59)
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
"platform") around the rapidly expanding online video industry. Simultaneously, CEO Jeremy Allaire was completing a major funding round that would enable the company to make strategic investments in some or all of several... View Details
Keywords: Martha Lagace
- 19 Feb 2013
- First Look
First Look: Feb. 19
the last decade, a variety of novel patent intermediaries have emerged. We discuss how several online platforms have started services for buying and selling patents but have failed to gain meaningful traction. And new intermediaries that... View Details
Keywords: Sean Silverthorne
- 01 Mar 2013
- News
Alumni News | Bookshelf
Use LinkedIn to network with an expert and ask her a question about a critical assumption. Run online surveys using SurveyMonkey.com. Tap into Amazon Mechanical Turk, which offers cost-effective ways to perform mundane tasks." The book... View Details
- 01 Sep 2012
- News
High Honors
launched Tokyo-based Rakuten, a 10,000-person company that began as an online shopping mall and now includes banking, travel, e-book, and credit card divisions. With a market capitalization of approximately... View Details
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
willing to bear to reopen the economy. No one can predict with any certainty how shopping patterns and consumer tastes will change. No one can be sure when people will feel safe enough to travel so that the hotels, airlines, restaurants,... View Details
- 22 Nov 2011
- First Look
First Look: November 22
seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social media, View Details
Keywords: Sean Silverthorne
- Profile
James Reinhart
disastrous. For James Reinhart, HBS MBA 2009, the foray into online resale began as a virtual swapping platform for grownups looking for a way to empty their closets and upgrade their wardrobes. The idea came to Reinhart when he was at... View Details
- 01 Apr 2000
- News
Getting the Message
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: Susan Young
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return... View Details
- 24 Mar 2023
- News
Exploring Talent Markets; Aid for Turkey
stories, their pain, and their loss, and also focus on the most vulnerable: the children," says Hammerman. The March 15 online event featured Atabek and fellow panelists Samir Beyaz (PhD 2017, GSA Harvard), an assistant professor at Cold... View Details
Keywords: Margie Kelley
- 25 Mar 2014
- First Look
First Look: March 25
process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped opportunities for innovation, but... View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
publishing) are likely to reshape the structure of demand for executive development. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51662 The Impact of Increasing Search Frictions on Online View Details
Keywords: Dina Gerdeman
- 18 Sep 2007
- First Look
First Look: September 18, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808045 Retail Shopping in 2007: The Net versus the Mall Harvard Business School Note 707-566 Provides an overview of the retail sector within the United States as View Details
Keywords: Martha Lagace
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The "Skype" of broadband, offering free Internet service. On an April morning known as "Super... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
with Urban Water Partners RelayRides explanatory video FashionStake-Reuters story An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The “Skype”... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
one-stop shopping of traditional retailers—rather than say, spending the extra time showrooming for a television or booking a Zipcar. On the whole, however, there is a clear trend towards more and more decoupling as innovative companies... View Details
Keywords: by Michael Blanding
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases... View Details
Keywords: Martha Lagace
- 21 Jun 2011
- First Look
First Look: June 21
oneself is also a purely positive proposition (that says nothing about what that commitment should be other than it be bigger than oneself). Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1850544 Cases & Course Materials View Details
Keywords: Sean Silverthorne