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  • 04 Feb 2016
  • Blog Post

Meet the HBS Tech Club

At HBS, the Tech Club aims to educate the community on the latest technology trends and skills, to facilitate recruiting opportunities, and to foster social and professional networking within HBS, greater Harvard, and the Boston area. The... View Details
  • June 2015 (Revised January 2017)
  • Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
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  • 04 Feb 2014
  • First Look

First Look: February 4

From Crowds to Collaborators: Initiating Effort & Catalyzing Interactions Among Online Creative Workers By: Boudreau, Kevin J., Patrick Gaule, Karim R. Lakhani, Christoph Riedl, and Anita Williams Woolley Abstract—Online collaborative... View Details
Keywords: Sean Silverthlorne
  • 25 Jul 2011
  • Research & Ideas

How Disruptive Innovation is Remaking the University

competition, but because they are are cheaper and easier to use. In The Innovative University, Christensen and Henry J. Eyring take the idea of disruptive innovation to the field of higher education, where new online institutions and... View Details
Keywords: by Clayton M. Christensen & Henry J. Eyring; Education
  • Article

Marketing in the Age of Web 2.0

By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications
    • 17 Sep 2001
    • Research & Ideas

    Why E-commerce Didn’t Die With the Fall of Webvan

    Times were hard for Webvan this year. Like other online grocers and delivery services that hit the screen in 2001—among them, Homegrocer, Kozmo, and Streamline—Webvan finally called it quits in July after two years in business. Webvan may... View Details
    Keywords: by Martha Lagace; Consumer Products; Retail
    • August 2020 (Revised May 2021)
    • Case

    PayPal: The Next Chapter

    By: Michael Porter, Mark Kramer and Annelena Lobb
    Can a social purpose and stakeholder capitalism confer a powerful competitive advantage in the age of COVID-19? For PayPal, the answer is yes. After spinning off from eBay in a 2015 IPO, the company declared its purpose as "democratizing financial services" by ensuring... View Details
    Keywords: Mission and Purpose; Finance; Business and Stakeholder Relations; Social Entrepreneurship; Competitive Advantage; Financial Services Industry
    Related

      Jill J. Avery

      Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

      Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
      • Forthcoming
      • Article

      The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks

      By: Shelley Xin Li and Tatiana Sandino
      Peer networks, such as enterprise social networks (ESNs), can facilitate knowledge transfer across employees. However, such systems can also lead to information overload or difficulty in finding useful information. We examine data from a natural field experiment where... View Details
      Keywords: Retail; Best Practices; Enterprise Social Media; Management Accounting And Control Systems; Social and Collaborative Networks; Communication Technology; Knowledge Sharing; Sales; Social Media; Retail Industry
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      • 14 Sep 2016
      • Research & Ideas

      Web Surfers Have a Schedule and Stick to It

      In most markets, products and services compete for the consumer’s money. On the internet, however, the coin of the realm is time, not money—websites and other online services fight for the attention of visitors. So understanding when,... View Details
      Keywords: by Julia Hanna; Retail; Web Services
      • 06 Feb 2023
      • HBS Seminar

      Using Oral History in Business and Management Studies

      • 23 Feb 2021
      • Research & Ideas

      COVID-19 Shines New Light on Working Conditions in Supply Chains

      question is: In the wreckage of a collapsed building, whose labels do you find? Often, the activist community will point their fingers at the brands for basically enabling those factories to exist and to persist with very risky working... View Details
      Keywords: by Danielle Kost; Apparel & Accessories
      • 2010
      • Working Paper

      Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

      By: Benjamin Edelman and Duncan S. Gilchrist
      In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
      Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
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        Ethan S. Bernstein

        Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

        • April 2012 (Revised February 2017)
        • Case

        Dovernet

        By: Robert Simons and Natalie Kindred
        This case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitive culture at... View Details
        Keywords: Motivation and Incentives; Information Technology; Competitive Advantage; Decision Choices and Conditions; Organizational Culture; Performance Evaluation; Compensation and Benefits; Web Services Industry; Information Technology Industry; Vancouver
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        • Spring 2015
        • Article

        Bitcoin: Economics, Technology, and Governance

        By: Rainer Böhme, Nicolas Christin, Benjamin Edelman and Tyler Moore
        Bitcoin is an online communication protocol that facilitates virtual currency including electronic payments. Since its inception in 2009 by an anonymous group of developers, Bitcoin has served tens of millions of transactions with total dollar value in the billions.... View Details
        Keywords: Market Platforms; Online Technology; Currency
        Related

          The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

          A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
          • 2013
          • Chapter

          Privacy Breach Analysis in Social Networks

          By: Frank Nagle
          Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details
          Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science
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          • 06 Apr 2007
          • What Do You Think?

          Will Market Forces Stop Global Warming?

          business community and its ideas are unleashed on the problem. We may get the gist of this in an upcoming article of his that, according to him, will be titled, "Green Is the New Red, White, and Blue." Whether or not you believe... View Details
          Keywords: by Jim Heskett; Energy; Utilities