Filter Results:
(749)
Show Results For
- All HBS Web
(3,095)
- People (24)
- News (749)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
Show Results For
- All HBS Web
(3,095)
- People (24)
- News (749)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
Sort by
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
brands best use social media to collaborate with consumers? One way is to use social media as a sounding board in advance of major decisions. Social media makes it easy for us... View Details
Keywords: April White
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are a sampling of their responses:... View Details
Keywords: Arts, Entertainment
- 04 Nov 2016
- News
No Grand Plan, but a Clear Mission
been that person who has had it all planned out from the beginning,” Levine recently told The Australian Financial Review. Last year, Levine moved over to Instagram to serve as COO of the photo- and video-sharing social media site that... View Details
- 02 Apr 2014
- News
YouTube's Rising Star
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 04 Oct 2024
- News
Fall Reunions Recap
Video Embed Video Embed From September 26 to September 29, 2,317 alumni came to campus to celebrate Fall Reunions. The classes of 1979, 1984, 1989, 1994, and 1999 joined with Executive Education alumni to strengthen ties with their fellow alumni and reconnect with the... View Details
- 22 Nov 2018
- News
WhatsApp Names New India Head to Grow its Biggest Market
- 25 Feb 2020
- News
Elevator Pitch: Rec Checks
Illustration by Drue Wagner Illustration by Drue Wagner Concept: A social app (with Bill Gates as lead investor) that helps users find and share great experiences. Likewise uses AI and recommendations from friends to provide curated suggestions for TV shows, movies,... View Details
- 15 Jun 2021
- News
The Path out of Polarization
“Everybody Knows: Russia and the Election,” Professors Rawi Abdelal and Rafael Di Tella examine the shifting media landscape and geopolitics that contributed to this moment. Di Tella is an economist who has studied Latin American... View Details
- 27 Jul 2022
- News
High Flyer
View this post on Instagram A post shared by @HBSAlumni (@hbsalumni) When they’re not helping to make a difference in the world, HBS alumni find numerous ways to unwind. These pursuits can include reading, playing golf, sailing, running, and a number of other... View Details
- 09 Mar 2021
- News
Expanding the Fan Base
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
year but got nowhere—so in 2009 he produced a music video, “United Breaks Guitars,” and posted it to YouTube. The video went viral, received widespread coverage in traditional media outlets (Wall Street Journal, CNN, and others), and... View Details
- 01 Mar 2017
- News
Air Time
Input Most common words in responses: Most common words in responses: @HBSAlumni What should alumni look for when joining a startup? “Character of people. Goodness that goes beyond competency.” — @AnthonyTjan Anthony Tjan (MBA 1998) “Must absolutely love these three:... View Details
- 21 Oct 2021
- News
DraftKings Backs New VC Firm
and gaming, media and fan engagement, human performance, and data analytics and monetization.” The $60 million in initial funding, the Globe notes, includes capital from DraftKings as well as the ownership of the New England Patriots,... View Details
- 10 Jan 2017
- News
Sir David Clementi Named BBC Chairman
broadcaster be run by an external board rather than the BBC Trust, which currently governs the organization. Analysis from a BBC media editor notes some of the challenges Clementi will face in the new role: Foremost is funding. The BBC... View Details
Keywords: Arts, Entertainment
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- 11 Jan 2018
- News
Taking the High Road
James Cash is the James E. Robison Professor of Business Administration, Emeritus. In this interview, he advocates for patience and understanding in a world of instantaneous media and rapid-fire social and political commentary. “We all... View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting... View Details