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Show Results For
- All HBS Web
(3,129)
- People (24)
- News (752)
- Research (1,599)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,104)
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- 15 Jun 2021
- News
The Path out of Polarization
“Everybody Knows: Russia and the Election,” Professors Rawi Abdelal and Rafael Di Tella examine the shifting media landscape and geopolitics that contributed to this moment. Di Tella is an economist who has studied Latin American... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- 04 Nov 2016
- News
No Grand Plan, but a Clear Mission
been that person who has had it all planned out from the beginning,” Levine recently told The Australian Financial Review. Last year, Levine moved over to Instagram to serve as COO of the photo- and video-sharing social media site that... View Details
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included... View Details
- 25 Feb 2020
- News
Elevator Pitch: Rec Checks
Illustration by Drue Wagner Illustration by Drue Wagner Concept: A social app (with Bill Gates as lead investor) that helps users find and share great experiences. Likewise uses AI and recommendations from friends to provide curated suggestions for TV shows, movies,... View Details
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are a sampling of their responses:... View Details
Keywords: Arts, Entertainment
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original content programming,... View Details
Keywords: Julia Hanna
- 01 Jun 2003
- News
Portraits from the Class of 2003
First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS Entertainment & View Details
Keywords: Arts, Entertainment
- 01 Jun 2015
- News
Feedback
Head of the Class Re: Warrior Spirit I am privileged to know Chatri [Sityodtong] personally, and I can tell you that he is a generous, kind, and unstoppable force of nature. He is a frequent guest in my classes at INSEAD in Singapore, where he mentors and trains my MBA... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
year but got nowhere—so in 2009 he produced a music video, “United Breaks Guitars,” and posted it to YouTube. The video went viral, received widespread coverage in traditional media outlets (Wall Street Journal, CNN, and others), and... View Details
- 01 Mar 2016
- News
The People’s Pods
Illustration by Peter Arkle Between 2008 and 2015, the percentage of Americans who listen to podcasts nearly doubled, according to Pew Research, jumping from 9 percent to 17 percent. What’s driving the growth? And how did a 10-year-old medium suddenly become the next... View Details
Keywords: Dan Morrell
- 01 Jun 1997
- News
Entertainment Moguls Ponder the Future at HBS Conference
recent HBS conference on the media and entertainment industries. Sponsored by the HBS Entertainment and Media Club and Price Waterhouse, the March event - "A View from the Top" - brought together senior... View Details
Keywords: Paula Maute
- 10 Jul 2024
- News
Next Level
Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming... View Details
Keywords: Catherine O’Neill Grace
- 27 Jan 2023
- News
Turning Up the Volume
small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding could dwindle (or worse), and... View Details
Keywords: Maureen Harmon
- 30 Jul 2024
- News
Reddit’s Rise
the candor and clear-sightedness that have characterized her career as a leader in the world of media. Jen Wong and Patrick McGinnis (photo by Stu Rosner) READ MORE Patrick McGinnis: So it’s been an incredible year for Reddit and for you. Let’s go back to 2018 when... View Details
- 04 Oct 2024
- News
Fall Reunions Recap
Video Embed Video Embed From September 26 to September 29, 2,317 alumni came to campus to celebrate Fall Reunions. The classes of 1979, 1984, 1989, 1994, and 1999 joined with Executive Education alumni to strengthen ties with their fellow alumni and reconnect with the... View Details
- 01 Sep 2015
- News
Feedback
Military Memories Re: The Military and the MBA Photo courtesy of Phil Curtis As a member of the Class of 1974, we were thrown into the midst of the travails of the Vietnam War and were populated by a number of patriotic officers serving on active duty. (I was also... View Details