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Show Results For
- All HBS Web
(4,657)
- People (5)
- News (892)
- Research (2,730)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,322)
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- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
of the audience asked Duan how companies obtain market research about Chinese consumers. Not easily, as it turns out. "Our best tools are our two legs," he said, because there are few companies... View Details
Keywords: by Julie Jette
- 2008
- Working Paper
Stability and Nash Implementation in Matching Markets with Couples
By: Claus-Jochen Haake and Bettina-Elisabeth Klaus
We consider two-sided matching markets with couples. First, we extend a result by Klaus and Klijn (2005, Theorem 3.3) and show that for any weakly responsive couples market there always exists a "double stable" matching, i.e., a matching that is stable for the couples... View Details
Haake, Claus-Jochen, and Bettina-Elisabeth Klaus. "Stability and Nash Implementation in Matching Markets with Couples." Harvard Business School Working Paper, No. 09-017, August 2008.
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
gender diversity, and this might then affect whether or not diversity leads to stronger outcomes. In a recent study of 1069 leading firms across 35 countries and 24 industries, researchers found that gender diversity relates to more... View Details
Keywords: Dina Gerdeman
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer Research Why Am I... View Details
Keywords: Sean Silverthorne
- May 2018
- Case
The Multiple Myeloma Research Foundation's Answer Fund
By: Richard G. Hamermesh and Matthew G. Preble
Keywords: Data Analytics; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Investment Return; Health Care and Treatment; Innovation Leadership; Intellectual Property; Knowledge Sharing; Knowledge Dissemination; Leadership; Leading Change; Resource Allocation; Goals and Objectives; Marketing Communications; Performance; Programs; Projects; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Research and Development; Genetics; Behavior; Motivation and Incentives; Social and Collaborative Networks; Nonprofit Organizations; Strategy; Health Industry; Pharmaceutical Industry; Biotechnology Industry; United States
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
Our new data help to address important questions related to innovation and long-run growth dynamics. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52130 Harvard Business School Case 517-108 Tequila Patrón Tequila Patrón was one of the most... View Details
Keywords: Sean Silverthorne
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
December 2017 Journal of Creative Behavior In Pursuit of Everyday Creativity By: Amabile, Teresa M. Abstract—Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses... View Details
Keywords: Sean Silverthorne
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
- 2019
- Chapter
Markets as Networks: The Dynamics and Implications of Interorganizational Network Structures
By: Ranjay Gulati and Maxim Sytch
We discuss existing research that applies a relational, socio-structural lens to studying organizations and markets. Research in this field has described markets first and foremost as networks of enduring relationships and repeated interactions among organizations. We... View Details
Gulati, Ranjay, and Maxim Sytch. "Markets as Networks: The Dynamics and Implications of Interorganizational Network Structures." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2019. Electronic. (Pre-published, October 2013 and updated in 2014.)
- July 2023
- Case
DayTwo: Going to Market with Gut Microbiome (Abridged)
By: Ayelet Israeli
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels
Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome (Abridged)." Harvard Business School Case 524-015, July 2023.
- Article
Value of Information with Sequential Futures Markets
By: Jerry R. Green
The effects of an improvement in information on the efficiency of risk-bearing are studied under various systems of incomplete markets. With sequential futures markets for uncontingent delivery, the welfare effects are indeterminate in sign, except under special... View Details
Green, Jerry R. "Value of Information with Sequential Futures Markets." Econometrica 49, no. 2 (March 1981): 335–358.
- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt two polar positions in their... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
- 2023
- Working Paper
The Market for CEOs: Evidence from Private Equity
By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov
Most research on the CEO labor market studies public company CEOs while largely ignoring CEOs in private equity (PE) funded companies. We fill this gap by studying the market for CEOs among U.S. companies purchased by PE firms in large leveraged buyout transactions.... View Details
Gompers, Paul A., Steven N. Kaplan, and Vladimir Mukharlyamov. "The Market for CEOs: Evidence from Private Equity." NBER Working Paper Series, No. 30899, April 2022. (Revised January 2023.)
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
research, such as surveys, can still play an important role in market research. Still, he is deeply skeptical of results culled from focus groups: "The average air-time for a person in a focus group is 10 to 12 minutes," he says. "It's... View Details
Keywords: by Martha Lagace
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
markets, which have had biosimilar competition since 2006. Using our own survey, we analyze how market features and public policies predict biosimilar entry, price, and penetration, finding significant heterogeneity across countries and... View Details
Keywords: Dina Gerdeman
- February 2010
- Supplement
Marketing Analysis Toolkit: Breakeven Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
for cadavers. Anteby's current research examines the morality of markets by focusing on the U.S. supply and demand of cadavers for medical research and education.) Anyone who... View Details
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
basis for specifying the responsibilities of business managers. The second is framing the role of business in society by looking to the values realized by the basic building blocks of contemporary economic activity, i.e., markets and... View Details
Keywords: Sean Silverthorne
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
Our most popular stories are those that help readers become better managers and outstanding leaders. Here are our most-read stories and faculty research papers in 2019. Tell us in the comment section below what you thought were the most... View Details
Keywords: by Sean Silverthorne