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Show Results For
- All HBS Web
(644)
- People (7)
- News (182)
- Research (313)
- Multimedia (14)
- Faculty Publications (198)
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- 08 Apr 2008
- First Look
First Look: April 8, 2008
economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its... View Details
Keywords: Martha Lagace
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
high end and a low end to Peruvian cuisine, so he's not being inauthentic in the way that some luxury brands are when they go downscale. But you are right, brand dilution is often a huge risk in going that route. “The challenge is to... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little luxuries... View Details
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own health. Boards need to persuade their leadership teams to make... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 02 Sep 2008
- First Look
First Look: September 3, 2008
August 2008) Abstract Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future... View Details
Keywords: Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
The Knowledge Coach
knowledge that is worth transferring; beyond that, a desire to coach and some skill at dealing with people who may have little or no prior knowledge. We do not always have the luxury of an expert to coach us—or of reaching mastery before... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details
Keywords: by Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;... View Details
Keywords: Martha Lagace
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
middle-class Indians could already afford to buy. The opulence also justified the high prices and created a natural market because these were luxurious garments that could be worn at festive occasions such as weddings, when people spent... View Details
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
urgent action, it enjoyed the luxury of time, relatively speaking, to find its new identity. By contrast, the intelligence community's national-security imperative puts great pressure on it to change immediately. Consider the challenge... View Details
- 11 Jan 2000
- Research & Ideas
Calling All Managers: How to Build a Better Call Center
more likely to cite work environment over compensation issues. However, that is not to say that good call centers have the luxury of offering lower salaries and still expecting employees to stay. Turnover at call centers can be affected... View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in Manhattan. Tracing the process by which Related became the site developer, the case examines the risks and rewards of... View Details
Keywords: Martha Lagace
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
relatively high observable quality have the luxury of capturing a buyer’s attention whether an idea is a nascent-stage pitch or a fully formed screenplay. The model suggests that if a writer already has a buyer’s respect, it makes sense... View Details
- 10 Sep 2013
- First Look
First Look: September 10
Marketing the Beauty Secrets of Japanese Geisha This case considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and... View Details
Keywords: Sean Silverthorne
- 03 Jan 2007
- First Look
First Look: January 3, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707445 Marketing Chateau Margaux Harvard Business School Case 507-033 Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has... View Details
Keywords: Sean Silverthorne
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
familiar environment of the trading floor. He even had trouble choosing which office supply vendor to go with. As he put it: "I felt I needed more and more information every time I tried to make a decision.'' Real entrepreneurs know that using their time to gather... View Details
Keywords: by Walter Kuemmerle
- 19 Jan 2011
- First Look
First Look: Jan. 18
otherwise fail emissions tests. We find that for a significant number of inspectors, leniency is much higher for those customers with standard vehicles than for those with luxury cars, although a smaller group appears to favor wealthy... View Details
Keywords: Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
Exploration of Luxury Hotels in Tanzania Authors:Diego A. Comin Abstract Tourism is a tradable service activity that could allow some African countries to generate significant growth. Tanzania, given its unique natural assets, is an ideal... View Details
Keywords: Carmen Nobel
- 15 Sep 2009
- First Look
First Look: September 15
Tang Harvard Business School Case 410-018 Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne,... View Details
Keywords: Martha Lagace
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
partners to build her fashion business and legendary luxury brand based on understated elegance. Chanel’s famous “little black dress” was accompanied by many other innovations including the use of jersey as material for daytime clothing... View Details
Keywords: Dina Gerdeman