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- Faculty Publications (302)
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- 2001
- Working Paper
The Malleability of Environmentalism
By: Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson and M. Bazerman
In this paper, we predict and find that self-perceptions of environmentalism are changed by subtle manipulations of context and, in turn, affect environmental behavior. In Study 1, we found that people exhibit greater positive assessments of their environmental... View Details
- August 2000
- Article
Should We Create a Niche or Fall in Line? Identity Negotiation and Small Group Effectiveness
By: W. Swann, L. Milton and J. Polzer
- May 1998 (Revised May 1999)
- Case
Biopure Corp.
It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
- May 1998
- Article
Market Structure, Innovation and Vertical Product Differentiation
By: Shane Greenstein and Garey Ramey
We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details
- December 1997 (Revised May 1998)
- Case
CUC and HFS: Corporate Identity for a "Merger of Equals"
By: Stephen A. Greyser and Robert J. Crawford
In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
- November 1997 (Revised June 2006)
- Case
Herbert Hoover (A)
Presents a character sketch of Herbert Hoover, along with Hoover's views on the cause of the Great Depression of the 1930s. Illustrates the political economy of the period and presents different interpretations of the course of the Great Depression. A rewritten version... View Details
- December 1996
- Article
Can Computers Be Teammates? Affiliation and Social Identity Effects in Human-computer Interaction
By: C. I. Nass, B. J. Fogg and Y. Moon
- December 1996
- Article
How "Real" Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction
By: Y. Moon and C. I. Nass
- July 1995
- Exercise
Workshop on Understanding and Communicating About Our Group Identities and Our Differences
By: Mary C. Gentile and James I. Cash Jr.
- July 1995 (Revised September 1995)
- Teaching Note
Workshop on Understanding and Communicating About Our Group Identities and Our Differences TN
By: Mary C. Gentile and James I. Cash Jr.
- 1995
- Chapter
Diversity, Social Indentity, and Performance: Emergent Social Dynamics in Cross-functional Teams
By: G. Northcraft, J. Polzer, M. Neale and R. Kramer
- Article
The Power in Demography: Women's Social Constructions of Gender Identity at Work
By: R. J. Ely
This study examined how women's proportional representation in the upper echelons of organizations affects professional women's social constructions of gender difference and gender identity at work. Qualitative and quantitative data were used. Results suggest that sex... View Details
- September 1994
- Case
Bob Fifer
By: David A. Thomas and Doug Cohen
Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob's development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes... View Details
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details