Publications

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry

Educators

January 1989
Case

General Foods Corp.: Local Marketing

By: John A. Quelch

November 1985 (Revised August 1986)
Case

General Motors Acceptance Corp. (A)

By: John A. Quelch

April 1964 (Revised January 1977)
Case

General Foods: Post Division (A)

1996
Article

Country Managers: The Next Generation

By: Jon I. Martinez and John A. Quelch

January 1989 (Revised October 1989)
Case

General Aviation Industry in 1982

February 1988
Teaching Note

General Electric Co.--1984, Teaching Note

By: Francis Aguilar

Teaching Note for (9-385-315). View Details

October 1986 (Revised September 1987)
Background Note

General Management in Diversified Firms

By: Joseph L. Badaracco Jr.

August 1985 (Revised September 1986)
Background Note

Role of the General Manager

27 Nov 2013

General Outreach Event in Shanghai

This event is an opportunity to learn more about the MBA program at Harvard Business School. The event will include a short presentation from an Admissions Board Member followed by an alumni panel. Registration is Required. View Details

18 Nov 2013

General Outreach Event in London

This event is an opportunity to learn more about the MBA program at Harvard Business School. The event will include a short presentation from an Admissions Board Member followed by an alumni panel. Registration is Required. View Details

17 Sep 2013

General Outreach Event in Munich

This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 7:00-9:00pm. Please review the MBA Program and MBA Admissions presentations in advance and come with questions. Registration is required. View Details

July 1982 (Revised April 1984)
Background Note

Some Avenues for Ethical Analysis in General Management

Provides a general framework for the analysis of ethics-related case studies in business policy, drawing upon categories from the discipline of moral philosophy. View Details

Keywords: Management; Analysis; Ethics

Educators

12 Jan 2015
Research & Ideas

Regulators Ease Up on Companies Generating Political Benefits

charity care to uninsured patients. "It's a Robin Hood story," Heese says. "These hospitals overbill the insured patients to generate money to pay for the uninsured." (Heese's research was done before the enactment of... View Details

Keywords: by Michael Blanding

12 Apr 2019
Video

Celebrating General Shoe Company, the Inaugural HBS Case

November 2003 (Revised August 2005)
Case

Reinventing the Automobile: General Motors' AUTOnomy Project

By: Alan D. MacCormack and Kerry Herman

Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the... View Details

Keywords: Problems and Challenges; Management; Information Technology; Transition; Competency and Skills; Disruptive Innovation; Machinery and Machining; Auto Industry

Educators