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The Art of "Posting" - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets Advertising Products Trade Catalogs... View Details

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

tracking our activities on the internet. Ads, Eich pointed out, can be blocked, but tracking is difficult to block. To decouple purchases and website subscriptions from credit card companies and user... View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the... View Details

Keywords: by Michael Blanding; Retail

01 Apr 2000
News

Q & A: A Conversation with IRS Chief Charles Rossotti

technology and customer relations, are models you'd like to emulate. Technology and customer relations are keys toward helping taxpayers have confidence in us and the way we do business. So we are looking at the private sector, particularly at companies such as View Details

Keywords: Garry Emmons

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

communities throughout the United States to inspire young people to read. Visa operates the world's leading consumer credit card payment system. Although there is no obvious connection between the View Details

Keywords: by James Austin

01 Dec 2000
News

Vivek Ranadivé

emotional difficulty of attending the faraway university, Ranadivé persevered, and in 1975 he arrived in Cambridge with fifty dollars in his pocket. He credits his parents for their support of his plans. "My family comes from a tradition... View Details

Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information; Securities, Commodities, and Other Financial Investments; Finance; Computer and Electronic Product Manufacturing; Manufacturing; Telecommunications; Information; Air Transportation; Transportation

12 Oct 1999
Research & Ideas

Building Competitive Advantage Through Operations

extraordinarily difficult to transfer to other operations. We'll look at why that is so and extract some of the ideas that may be adapted for use in other operations. We will also look at AT&T's Universal credit View Details

Keywords: by Staff

05 Jun 2000
What Do You Think?

What’s Happening to Our Patience?

advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil introduced its Speedpass, allowing... View Details

Keywords: by James Heskett

26 Aug 2020
News

What the Climate Change Movement Can Learn from the Pandemic

users’ credit card purchases and then connects users with offsets they can buy to mitigate their footprint. Part of Pal’s motivation for building Joro was that she wanted a tool that would not only allow her... View Details

December 2012 (Revised October 2022)
Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble

The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details

Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems

Citation

Educators

Purchase

01 Oct 1999
News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of - casual attire. In 1998, Business... View Details

17 Sep 2020
Research & Ideas

Many Small-Business Employees May Be Close to Losing Health Insurance

overwhelmingly reported they would pay wages first, but health care premiums were the second-most critical bill overall, and clearly ahead of rent,” the researchers write. “As one respondent put it, ‘[h]ealth insurance is so important to my employees that I would even... View Details

Keywords: by Rachel Layne; Health

23 May 2018
News

John A. Paulson, MBA 1980

adding that he sent out 500 printed cards announcing the formation of Paulson & Co. Then, he says with a laugh, “I sat by the phone waiting for it to ring.” No one called, but he persevered, managing his own money while knocking on doors.... View Details

Keywords: Susan Young

25 Oct 2017
Research & Ideas

Will Machine Learning Make You a Better Manager?

stock and see if it is positive or negative.” Finance is another field in which Teodorescu predicts that machine learning will become more common, as banks and financial companies will use data about how customers use money to predict future patterns. “If you are a... View Details

Keywords: by Michael Blanding; Information Technology

18 Oct 2024
News

My Worst Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell host of Skydeck. When I was in high school, I worked as a dishwasher at a steakhouse chain in upstate New York. It was not glamorous work. I would clock out covered in a... View Details

01 Dec 1999
News

New HBS Portal Offers Alumni Just-In-Time Business Information

entitled to free library cards and access to Baker's many collections. Information is available by calling 617-495-6040. Services of special interest to alumni: Reference Assistance Baker's Business Information Services Center librarians... View Details

07 Oct 2008
First Look

First Look: October 7, 2008

in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card product. Cardholders may... View Details

Keywords: Martha Lagace

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

those countries because people just didn't have credit cards or credit ratings so they could do a monthly billing. Those sorts of innovations might not be unique to a South... View Details

Keywords: by Martha Lagace

28 Aug 2007
First Look

First Look: August 28, 2007

June 2006. Underlying its excellence in personal banking is CMB's leadership in developing its credit card business. By April 2006, CMB had issued a total of over 5 million View Details