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Show Results For
- All HBS Web
(916)
- People (5)
- News (215)
- Research (330)
- Events (1)
- Multimedia (9)
- Faculty Publications (174)
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- 05 May 2009
- First Look
First Look: May 5, 2009
these companies as well as provide a unique new marketing opportunity for traditional companies. Download the paper: http://www.hbs.edu/research/pdf/09-123.pdf Crafting Integrated Multichannel Retailing Strategies Authors:Jie Zhang, Paul... View Details
Keywords: Martha Lagace
- 11 Feb 2014
- First Look
First Look: February 11
strategy should strive to craft the most valuable possible next deal that credibly offers Iran a range of benefits, not limited to sanctions relief, that are greater and much more salient than those available from the interim agreement.... View Details
Keywords: Sean Silverthorne
- 04 Jan 2012
- First Look
First Look: January 4
more for crafting negotiation campaigns than for doing solo deals. Analysis of negotiation campaigns builds on familiar concepts such as linkage and coalition building. In many cases, however, the parties relevant to a campaign as well as... View Details
Keywords: Carmen Nobel
- 26 Oct 2010
- First Look
First Look: October 26, 2010
many "multicultural marketing" efforts are both limited and limiting, and how firms can go beyond demographic data to craft effective strategies for selling to ethnic markets within the U.S. Read the Paper: View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
practices and strength as a company. Students have to decide whether CFRA should flag First Solar as a concern and add it to CFRA's "Biggest Concerns" list. Purchase this case:http://hbr.org/search/113044-PDF-ENG Crafting a... View Details
Keywords: Sean Silverthorne
- 19 Sep 2012
- Research & Ideas
Funding Innovation: Is Your Firm Doing it Wrong?
funding strategies, Lerner hopes the book will help government officials around the world craft policies and laws meant to fuel innovation. "Policymakers are paying a lot more attention to innovation right now," Lerner says.... View Details
Keywords: by Carmen Nobel
- 12 Oct 1999
- Research & Ideas
Building Bridges: New Dimensions in Negotiation
sensibly choose substance (the second dimension) over interpersonal process (the first) or moves away from the table over moves at the table. The most effective negotiators often craft mutually reinforcing moves from each dimension.... View Details
Keywords: by Anita M. Harris
- 20 Dec 2016
- First Look
December 20, 2016
metrics, Kaggwa is preparing for her monthly performance conversations with two under-performing sales people. This case concerns a metrics-driven sales organization, challenges the students to combine quantitative and qualitative observations to View Details
Keywords: Carmen Nobel
- 15 Sep 2003
- Lessons from the Classroom
HBS Cases: Developing the Courage to Act
discussions help students develop persuasive skills. Management is a social art; it requires working with and through others. The ability to tell a compelling story, to marshal evidence, and to craft persuasive arguments is essential to... View Details
Keywords: by David A. Garvin
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
series of articles and HBS Working Papers, he explores the process of how firms in business-to-business markets manage customer relationships. As a frame of reference, Narayandas explains that modern marketing occurs at three distinct levels. Companies View Details
Keywords: by Peter K. Jacobs
- 30 Jan 2006
- Research & Ideas
Looking Behind Bad Decisions
political science to explain drivers behind the crafting of public policy. Now Bazerman and coauthors Jonathan Baron and Katherine Shonk are looking into the psychology of decision making to provide a fuller explanation. Their paper,... View Details
Keywords: by Manda Salls
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
marketing economies. However, few production economies exist, as the firm produces beer through a standardized, mass production process—far different than the craft of winemaking. The firm cannot distribute beer and wine on the same... View Details
- 19 Apr 2011
- First Look
First Look: April 19
the answers in ways that are right for you. By asking these questions, you can craft new strategies for staying on top of your game. Publisher's Link:... View Details
Keywords: Sean Silverthorne
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
permission. Most companies will not begin reinvesting until the Wall Street Journal or Ben Bernanke officially declare the recovery underway. Get ahead of the crowd. Craft your recovery plan now, and pull the trigger when your lead... View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
prepare long and hard for the Q&A period, anticipating questions investors will ask and crafting clear responses. They should also try to keep the conversation on target, rather than letting discussions drift into areas they aren't... View Details
Keywords: by Dina Gerdeman
- 18 May 2021
- Book
Launching a Career in the COVID Economy? Here Are 5 Tips.
you craft good questions and demonstrate your competence. Ng says it’s an unspoken rule: When you are asked, “Do you have any questions?” you should always say “yes” and come prepared with a smart inquiry. A good question is one that you... View Details
Keywords: by Carolyn DiPaolo
- 19 Apr 2016
- First Look
April 19, 2016
https://cb.hbsp.harvard.edu/cbmp/product/316140-PDF-ENG Harvard Business School Case 416-046 Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages Communicating persuasively is a critical skill for leaders of any team or... View Details
Keywords: Sean Silverthorne
- 05 Jul 2006
- First Look
First Look: July 5, 2006
of that potential, however, McMillan would have to work with Prince to craft and execute a carefully developed plan to market and distribute the album. Purchase this... View Details
Keywords: Sean Silverthorne
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/718480-PDF-ENG Harvard Business School Case 718-403 Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy The case focuses on Irene Rosenfeld’s... View Details
Keywords: Sean Silverthorne
- 14 Apr 2015
- First Look
First Look: April 14
https://cb.hbsp.harvard.edu/cbmp/product/715417-PDF-ENG Harvard Business School Case 715-431 When to Enter? Timing Location Strategies to Strengthen Competitive Advantage No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715431-PDF-ENG... View Details
Keywords: Sean Silverthorne