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Show Results For
- All HBS Web
(9,597)
- People (41)
- News (3,241)
- Research (4,095)
- Events (42)
- Multimedia (160)
- Faculty Publications (2,872)
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- December 2019
- Article
Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive
By: M. Jeong, J. Minson, M. Yeomans and F. Gino
When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and... View Details
Keywords: Negotiation Style; Communication Strategy; Perception; Performance Effectiveness; Outcome or Result
Jeong, M., J. Minson, M. Yeomans, and F. Gino. "Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive." Management Science 65, no. 12 (December 2019): 5813–5837.
- March 1987
- Background Note
Introduction to Computer and Communications Technology
Cash, James I., Jr. "Introduction to Computer and Communications Technology." Harvard Business School Background Note 187-134, March 1987.
- March 2011
- Article
Restaurant Organizational Forms and Community in the U.S. in 2005
By: Glenn R. Carroll and Magnus Thor Torfason
Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details
Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States
Carroll, Glenn R., and Magnus Thor Torfason. "Restaurant Organizational Forms and Community in the U.S. in 2005." City & Community 10, no. 1 (March 2011): 1–25.
- 15 Aug 2012
- News
Shaping a Business and a Community
Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development
- 1992
- Book
Cases in Advertising and Communications Management
By: S. A. Greyser
Greyser, S. A. Cases in Advertising and Communications Management. 3rd ed. Englewood Cliffs, NJ: Prentice Hall, 1992.
- 2011
- Chapter
Organizations in the Shadow of Communities
By: Siobhan O'Mahony and Karim R. Lakhani
O'Mahony, Siobhan, and Karim R. Lakhani. "Organizations in the Shadow of Communities." In Communities and Organizations. Vol. 33, edited by Christopher Marquis, Michael Lounsbury, and Royston Greenwood, 336. Research in the Sociology of Organizations. Emerald Group Publishing, 2011.
- September 2010
- Teaching Note
China Mobile's Rural Communications Strategy (TN)
By: William C. Kirby and F. Warren McFarlan
Teaching Note for 309034. View Details
- 25 Oct 2015
- News
Measuring and Communicating Health Care Value with Charts
- August 2000 (Revised November 2000)
- Case
Building Brand Community on the Harley-Davidson Posse Ride
The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details
Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)
- Web
1.1 HBS Community Values | MBA
1.1 HBS Community Values 1.0 Academic Information & Policies The MBA Program is built around the HBS Learning Model, where students and faculty teach and learn from one another. The goal of Community Values... View Details
- 24 Apr 2014
- News
Improving patient care through better communication
Harvard Business School Professor Amy C. Edmondson explores how open communication in hospitals leads to improved patient care. (Published April 2014) View Details
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
and 60 million electronic calendar entries over a three-month period. The results provide an unmatched look inside the "black box" that hides what Stuart calls the "soft wiring" of previously invisible social networks. In this Q&A, Stuart says the team was taken... View Details
Keywords: by Sarah Jane Gilbert
- 24 Apr 2014
- News
Giving back makes a community stronger
Felicia Lipson (AB 1984, MBA 1988), marketing consultant, talks about giving back to her community and working with other women in business and politics. (Published April 2014) View Details
- 18 Nov 2014
- News
Enhancing educational opportunities in the community
Courtney Miller Cavatoni (MBA 1999) works to further educational opportunities as board chair of an independent school in southwestern Virginia, where good schools are attracting families and businesses to the area. (Published November 2014) View Details
- 2024
- Working Paper
Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services
By: Natalie Epstein, Santiago Gallino and Antonio Moreno
Communication channels are often used to improve customer satisfaction and behavior. This paper studies
how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
Epstein, Natalie, Santiago Gallino, and Antonio Moreno. "Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services." Working Paper, August 2024.
- April 2002 (Revised July 2003)
- Case
Cisco Systems and its Community Fellowship Program (A)
By: Diana Barrett and Sheila McCarthy
Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details
Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Information Technology Industry; United States
Barrett, Diana, and Sheila McCarthy. "Cisco Systems and its Community Fellowship Program (A)." Harvard Business School Case 302-078, April 2002. (Revised July 2003.)