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Show Results For
- All HBS Web
(9,606)
- People (41)
- News (3,259)
- Research (4,115)
- Events (42)
- Multimedia (164)
- Faculty Publications (2,884)
- 15 Aug 2012
- News
Shaping a Business and a Community
Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development
- 20 Jan 2016
- News
Engaging the Business Community in Collective Impact
- 1992
- Book
Cases in Advertising and Communications Management
By: S. A. Greyser
Greyser, S. A. Cases in Advertising and Communications Management. 3rd ed. Englewood Cliffs, NJ: Prentice Hall, 1992.
- 2011
- Chapter
Organizations in the Shadow of Communities
By: Siobhan O'Mahony and Karim R. Lakhani
O'Mahony, Siobhan, and Karim R. Lakhani. "Organizations in the Shadow of Communities." In Communities and Organizations. Vol. 33, edited by Christopher Marquis, Michael Lounsbury, and Royston Greenwood, 336. Research in the Sociology of Organizations. Emerald Group Publishing, 2011.
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- September 2010
- Teaching Note
China Mobile's Rural Communications Strategy (TN)
By: William C. Kirby and F. Warren McFarlan
Teaching Note for 309034. View Details
- 25 Oct 2015
- News
Measuring and Communicating Health Care Value with Charts
- 24 Apr 2014
- News
Giving back makes a community stronger
Felicia Lipson (AB 1984, MBA 1988), marketing consultant, talks about giving back to her community and working with other women in business and politics. (Published April 2014) View Details
- Web
1.1 HBS Community Values | MBA
1.1 HBS Community Values 1.0 Academic Information & Policies The MBA Program is built around the HBS Learning Model, where students and faculty teach and learn from one another. The goal of Community Values... View Details
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
and 60 million electronic calendar entries over a three-month period. The results provide an unmatched look inside the "black box" that hides what Stuart calls the "soft wiring" of previously invisible social networks. In this Q&A, Stuart says the team was taken... View Details
Keywords: by Sarah Jane Gilbert
- March 2011
- Article
Restaurant Organizational Forms and Community in the U.S. in 2005
By: Glenn R. Carroll and Magnus Thor Torfason
Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details
Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States
Carroll, Glenn R., and Magnus Thor Torfason. "Restaurant Organizational Forms and Community in the U.S. in 2005." City & Community 10, no. 1 (March 2011): 1–25.
- April 2002 (Revised July 2003)
- Case
Cisco Systems and its Community Fellowship Program (A)
By: Diana Barrett and Sheila McCarthy
Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details
Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Information Technology Industry; United States
Barrett, Diana, and Sheila McCarthy. "Cisco Systems and its Community Fellowship Program (A)." Harvard Business School Case 302-078, April 2002. (Revised July 2003.)
- 01 Jun 2001
- News
HBS Community Rolls Up Its Sleeves
In an ongoing commitment to public service, some three hundred HBS students, partners, faculty, and staff participated in the School’s annual Project Outreach event on Saturday, March 24. Fanning out across Greater Boston, volunteers devoted the day to a variety of... View Details
- August 2000 (Revised November 2000)
- Case
Building Brand Community on the Harley-Davidson Posse Ride
The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details
Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)
- 2024
- Working Paper
Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services
By: Natalie Epstein, Santiago Gallino and Antonio Moreno
Communication channels are often used to improve customer satisfaction and behavior. This paper studies
how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
Epstein, Natalie, Santiago Gallino, and Antonio Moreno. "Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services." Working Paper, August 2024.
- June 2008
- Teaching Note
Threadless: The Business of Community (TN)
By: Karim R. Lakhani
Teaching Note for 608707 View Details
- 2024
- Working Paper
The Wade Test: Generative AI and CEO Communication
By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
Can generative artificial intelligence (Gen-AI) transform the role of the CEO? This study investigates
whether Gen-AI can mimic a human CEO and whether employees display aversion to Gen-AI
communication. We present a framework of Gen-AI aversion that distinguishes... View Details
Choudhury, Prithwiraj, Bart S. Vanneste, and Amirhossein Zohrehvand. "The Wade Test: Generative AI and CEO Communication." Harvard Business School Working Paper, No. 25-008, August 2024. (Revised May 2025.)
- 09 Jul 2020
- News
5 Tips for Communicating with Employees During a Crisis
- March 1978 (Revised December 1983)
- Case
Founding of the European Economic Community
By: Bruce R. Scott and Audrey T. Sproat
Scott, Bruce R., and Audrey T. Sproat. "Founding of the European Economic Community." Harvard Business School Case 378-217, March 1978. (Revised December 1983.)