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Publications

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  • All HBS Web  (436)
    • News  (33)
    • Research  (380)
    • Multimedia  (3)
  • Faculty Publications  (342)

Show Results For

  • All HBS Web  (436)
    • News  (33)
    • Research  (380)
    • Multimedia  (3)
  • Faculty Publications  (342)
← Page 14 of 436 Results →
  • Article

How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale

By: V. Kasturi Rangan and Tricia Gregg
This article provides guidance to social entrepreneurs and their funders as they seek to advance the enterprise from startup to scale. It focuses on the evolution of four social entrepreneurs and their decision-making paths as they attempt to scale their respective... View Details
Keywords: Systemic Impact; Scaling; Strategy Process; Nonprofit Organizations; Social Entrepreneurship; Growth and Development Strategy
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Rangan, V. Kasturi, and Tricia Gregg. "How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale." California Management Review 62, no. 1 (November 2019): 53–76.
  • October 2019 (Revised May 2021)
  • Supplement

Gupta Media: Governors Ball Ad Spending and Ticket Sales Data

By: V. Kasturi Rangan and Courtney Han
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Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Governors Ball Ad Spending and Ticket Sales Data." Harvard Business School Spreadsheet Supplement 520-706, October 2019. (Revised May 2021.)
  • November 2014 (Revised January 2016)
  • Teaching Note

CFW Clinics in Kenya: To Profit or Not for Profit

By: V. Kasturi Rangan and Sarah Appleby
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Rangan, V. Kasturi, and Sarah Appleby. "CFW Clinics in Kenya: To Profit or Not for Profit." Harvard Business School Teaching Note 515-058, November 2014. (Revised January 2016.)
  • December 2009
  • Supplement

TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Market Research; Consumer Marketing; Brands; Research; Marketing; Product Launch; Brands and Branding
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Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 094-067, December 2009.
  • April 2010 (Revised November 2011)
  • Teaching Note

Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4190 View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Marketing Strategy; Price; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)." Harvard Business School Teaching Note 104-190, April 2010. (Revised November 2011.)
  • May 2010
  • Case

Alpen Bank: Launching the Credit Card in Romania

By: V. Kasturi Rangan and Sunru Yong
In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania
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Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania." Harvard Business School Brief Case 104-559, May 2010.
  • September 2010 (Revised January 2012)
  • Case

Mobile Banking for the Unbanked

By: V. Kasturi Rangan and Katharine Lee
The case describes in detail the workings of two mobile banking operators in Africa—WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of... View Details
Keywords: Business Model; Financial Institutions; Disruptive Innovation; Marketing Strategy; Corporate Strategy; Banking Industry; Kenya; South Africa
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Rangan, V. Kasturi, and Katharine Lee. "Mobile Banking for the Unbanked." Harvard Business School Case 511-049, September 2010. (Revised January 2012.)
  • 2010
  • Working Paper

The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

By: Alnoor Ebrahim and V. Kasturi Rangan
Leaders of organizations in the social sector are under growing pressure to demonstrate their impacts on pressing societal problems such as global poverty. We review the debates around performance and impact, drawing on three literatures: strategic philanthropy,... View Details
Keywords: Development Economics; Philanthropy and Charitable Giving; Leadership; Corporate Social Responsibility and Impact; Performance Expectations; Nonprofit Organizations; Social Issues
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Ebrahim, Alnoor, and V. Kasturi Rangan. "The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance." Harvard Business School Working Paper, No. 10-099, May 2010. (Recipient of 2010 Academy of Management, Public and Nonprofit Division, Carlo Masini Award for Innovative Scholarship runner-up prize; and, selection for the Best Papers proceedings.)
  • May 2006 (Revised September 2006)
  • Teaching Note

Museum of Fine Arts Boston (TN)

By: V. Kasturi Rangan and Marie Bell
Keywords: Fine Arts Industry
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Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston (TN)." Harvard Business School Teaching Note 506-074, May 2006. (Revised September 2006.)
  • March 2002
  • Teaching Note

Talbots - A Classic TN

By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-500-082). View Details
Keywords: Fashion Industry
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Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic TN." Harvard Business School Teaching Note 502-060, March 2002.
  • February 1999 (Revised March 1999)
  • Case

Sunbeam Television (C)

By: V. Kasturi Rangan and Howard Reitz
Supplements the (A) case. View Details
Keywords: Entertainment and Recreation Industry; Boston
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Rangan, V. Kasturi, and Howard Reitz. "Sunbeam Television (C)." Harvard Business School Case 599-012, February 1999. (Revised March 1999.)
  • May 1998
  • Teaching Note

Merck-Medco: Vertical Integration in the Pharmaceutical Industry TN

By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-091). View Details
Keywords: Pharmaceutical Industry
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Rangan, V. Kasturi, and Marie Bell. "Merck-Medco: Vertical Integration in the Pharmaceutical Industry TN." Harvard Business School Teaching Note 598-147, May 1998.
  • October 1995 (Revised December 1995)
  • Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell
One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry
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Rangan, V. Kasturi, and Marie Bell. "Marketing the National Hockey League." Harvard Business School Case 596-059, October 1995. (Revised December 1995.)
  • 2006
  • Chapter

Strategy and Style: Len Roberts at Radio Shack

By: V. Kasturi Rangan and Marie Bell
Keywords: Business Strategy; Leadership Style
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Rangan, V. Kasturi, and Marie Bell. "Strategy and Style: Len Roberts at Radio Shack." In What Managers Say, What Employees Hear, edited by Regina Fazio Maruca. Westport, CT: Praeger, 2006.
  • 1999
  • Working Paper

Social Enterprise Series No. 8 - Managing Multi-Site Nonprofits

By: Allen Grossman and V. Kasturi Rangan
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Grossman, Allen, and V. Kasturi Rangan. "Social Enterprise Series No. 8 - Managing Multi-Site Nonprofits." Harvard Business School Working Paper, No. 99-095, February 1999.
  • 2001
  • Working Paper

Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers

By: V. Kasturi Rangan and Arthur McCaffrey
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Rangan, V. Kasturi, and Arthur McCaffrey. "Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers." Harvard Business School Working Paper, No. 02-023, October 2001.
  • 01 Mar 2007
  • News

Faculty Books

of globalization continues today. Business Solutions for the Global Poor edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton (Jossey-Bass... View Details
Keywords: Administration of Economic Programs; Government; Management of Companies and Enterprises; Management
  • autumn 1998
  • Article

Case Study: Dell Online

By: V. Kasturi Rangan and Marie Bell
Keywords: Technology; Computer Industry
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Rangan, V. Kasturi, and Marie Bell. "Case Study: Dell Online." Journal of Interactive Marketing 12, no. 4 (autumn 1998).
  • Article

Managing Multi-Site Nonprofits

By: Allen Grossman and V. Kasturi Rangan
Keywords: Nonprofit Organizations; Management
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Grossman, Allen, and V. Kasturi Rangan. "Managing Multi-Site Nonprofits." Nonprofit Management & Leadership 11, no. 3 (Spring 2001). (Winner of Editors' Prize for Best Scholarly Paper in Nonprofit Management and Leadership presented by Mandel Center for Nonprofit Organizations​.)
  • January 2023 (Revised September 2024)
  • Supplement

The END Fund (B)

By: V. Kasturi Rangan and Courtney Han
Founded in 2012, the END fund focused on eliminating five Neglected Tropical Diseases that accounted for 80% of the tropical diseases affecting nearly 1.5 billion people worldwide. Its roughly $25 million/year annual budget was fully committed when it got news that the... View Details
Keywords: Health Disorders; Investment Funds; Global Range; Nonprofit Organizations; Resource Allocation; Decisions; Health Care and Treatment; Mission and Purpose
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Rangan, V. Kasturi, and Courtney Han. "The END Fund (B)." Harvard Business School Supplement 523-064, January 2023. (Revised September 2024.)
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