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  • August 1998 (Revised July 2002)
  • Supplement

Innovation at 3M Corporation (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Manufacturing Industry
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  • September 2008
  • Case

Pfizer Inc: Building an Innovation Center

By: Stefan H. Thomke and Ashok Nimgade
The case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites is explored. The case... View Details
Keywords: Innovation and Management; Innovation Strategy; Leadership; Organizational Culture; Research and Development; Pharmaceutical Industry; Cambridge
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  • September 1999
  • Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)

By: Stefan H. Thomke and Andrew Robertson
Supplements the (A) case. View Details
Keywords: Entertainment and Recreation Industry; Computer Industry
Related
  • April 1999 (Revised February 2003)
  • Teaching Note

Microsoft Office: Finding the Suite Spot TN

By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-046). View Details
Keywords: Computer Industry; Information Technology Industry
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  • February 1998 (Revised October 1998)
  • Background Note

Note on New Drug Development in the United States

By: Stefan H. Thomke and Ashok Nimgade
An overview of the new drug development process in the United States, using the migraine drug Imitrex as an illustrative example. View Details
Keywords: Product Development; Research and Development; Health; Pharmaceutical Industry; United States
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  • December 1997 (Revised September 2002)
  • Supplement

Eli Lilly and Company: Drug Development Strategy (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Related
  • 16 Dec 2020
  • Blog Post

Faculty Books Published in 2020

flip them in your favor, you create an edge—and your hard work works harder for you. Experimentation Works: The Surprising Power of Business Experiments by Stefan Thomke Don’t... View Details
Keywords: All Industries
  • September 2002 (Revised October 2002)
  • Case

Bank of America (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Service Operations; Technology; Banking Industry
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  • September 2001
  • Supplement

Millennium Pharmaceuticals, Inc. (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Pharmaceutical Industry; Biotechnology Industry; Cambridge
Related
  • February 1999 (Revised February 2003)
  • Teaching Note

Innovation at 3M Corporation (A)&(B) TN

By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-012) and (9-699-013). View Details
Keywords: Medical Devices and Supplies Industry
Related
  • November 1998 (Revised November 2001)
  • Case

BMW AG: The Digital Auto Project (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Auto Industry
Related
  • February 1998 (Revised March 2003)
  • Teaching Note

Eli Lilly and Company: Drug Development Strategy (A) and (B) TN

By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-698-010) and (9-698-026). View Details
Related
  • January 1997
  • Case

STOCKO Singapore Pte Ltd.

By: Stefan H. Thomke and Paul Pospisil
Keywords: Singapore
Related
  • August 1998 (Revised October 1998)
  • Background Note

Note on Lead User Research

By: Stefan H. Thomke and Ashok Nimgade
Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice. View Details
Keywords: Customers; Management Practices and Processes; Industry Growth
Related
  • 01 Dec 2019
  • News

Alumni and Faculty Books for December 2019

business that benefit employees, consumers, and society. The key: a relentless self-renewal process where companies realize the future they envision, rather than only responding to changes in the environment. Experimentation Works: The Surprising Power of Business... View Details
  • January 2009 (Revised May 2009)
  • Supplement

Innovation at Mahindra & Mahindra (C)

By: Stefan H. Thomke and Briana Doerr Luthra
Supplement to 609065 View Details
Keywords: Innovation and Invention; Alternative Energy
Related
  • January 2009 (Revised May 2009)
  • Supplement

Innovation at Mahindra & Mahindra (B)

By: Stefan H. Thomke and Briana Doerr Luthra
Supplement to 609-065 View Details
Keywords: Innovation and Invention
Related
  • 27 Apr 2017
  • News

Fellowship Fuels a Passion for a Career in Aviation

business have helped him appreciate the importance of diversity of thought, which fellowships enable in the classroom. “You arrive at better solutions when you have people from different backgrounds. It's the way business should work.” View Details
  • 01 Jun 2011
  • News

Downtime

most-published living author — compelling story lines and an inventive interplay of religion, spirituality, magic, and romance. Stefan Thomke is the William Barclay Harding Professor of Business... View Details
Keywords: fiction; Christianity
  • July 2024
  • Case

Porsche

By: Stefan Thomke and Daniela Beyersdorfer
The case reveals how Porsche has become one of the world’s leading car companies. Central to Porsche’s growth strategy is creating great products, including its legendary 911 Carrera sportscar, and offering innovative customer experiences. As the automotive industry is... View Details
Keywords: Change Management; Product Development; Growth and Development Strategy; Product Marketing; Auto Industry; Germany; Europe
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