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  • All HBS Web  (362)
    • News  (16)
    • Research  (312)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (258)
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  • May 2022
  • Supplement

Maestro Pizza (F): A New Direction

By: Ramon Casadesus-Masanell and Fares Khrais
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Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (F): A New Direction." Harvard Business School Supplement 722-404, May 2022.
  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
  • March 2022
  • Supplement

Washio (D): Shutdown

By: Ramon Casadesus-Masanell and Karen Elterman
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Casadesus-Masanell, Ramon, and Karen Elterman. "Washio (D): Shutdown." Harvard Business School Supplement 722-448, March 2022.
  • December 2019
  • Case

Walmart Ecommerce (B): Omnichannel Pursuits

By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details
Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
  • October 2019
  • Supplement

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; Brazil
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Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (K): New Partnerships (2018)." Harvard Business School Supplement 720-386, October 2019.
  • October 2019
  • Supplement

Airbus vs. Boeing (J): New Plane Developments (2016)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Manufacturing Industry; Air Transportation Industry; United States; Europe
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Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (J): New Plane Developments (2016)." Harvard Business School Supplement 720-385, October 2019.
  • October 2019
  • Supplement

Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Manufacturing Industry; Air Transportation Industry; United States; Europe
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Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)." Harvard Business School Supplement 720-384, October 2019.
  • Article

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
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Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 29–40.
  • February 2011 (Revised March 2012)
  • Course Overview Note

Competing through Business Models: Introductory Note for Students (Half-Course Version)

By: Hanna Halaburda and Ramon Casadesus-Masanell
Keywords: Business Model; Competitive Strategy
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Halaburda, Hanna, and Ramon Casadesus-Masanell. "Competing through Business Models: Introductory Note for Students (Half-Course Version)." Harvard Business School Course Overview Note 711-489, February 2011. (Revised March 2012.)
  • 2001
  • Working Paper

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Advertising; Business Model; Competition; Competitive Strategy
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Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Harvard Business School Working Paper, No. 10-026, September 2009. (Revised March 2010.)
  • July 2008 (Revised September 2009)
  • Case

Betfair vs. UK Bookmakers

By: Ramon Casadesus-Masanell and Neil Campbell
Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more... View Details
Keywords: Business Model; Decision Choices and Conditions; Two-Sided Platforms; Market Transactions; Competition; Entertainment and Recreation Industry
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Casadesus-Masanell, Ramon, and Neil Campbell. "Betfair vs. UK Bookmakers." Harvard Business School Case 709-417, July 2008. (Revised September 2009.)
  • January 2010
  • Article

Open vs. Closed Innovation: A Model of Discovery and Divergence

By: Esteve Almirall and Ramon Casadesus-Masanell
When is open innovation superior to closed innovation? Through a formal simulation model, we show that an open approach to innovation allows the firm to discover combinations of product features that would be hard to envision under integration. However, when partners... View Details
Keywords: Innovation and Invention; Partners and Partnerships; Goals and Objectives; Cost vs Benefits; Integration; Product
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Almirall, Esteve, and Ramon Casadesus-Masanell. "Open vs. Closed Innovation: A Model of Discovery and Divergence." Academy of Management Review 35, no. 1 (January 2010): 27–47.
  • July 2007 (Revised November 2009)
  • Case

World Wildlife Fund for Nature (WWF)

By: Ramon Casadesus-Masanell and Jordan Mitchell
Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details
Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "World Wildlife Fund for Nature (WWF)." Harvard Business School Case 708-417, July 2007. (Revised November 2009.)
  • July 2007 (Revised November 2009)
  • Case

Greenpeace

By: Ramon Casadesus-Masanell and Jordan Mitchell
Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details
Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "Greenpeace." Harvard Business School Case 708-418, July 2007. (Revised November 2009.)
  • July 2006 (Revised March 2010)
  • Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell
Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry." Harvard Business School Case 707-413, July 2006. (Revised March 2010.)
  • March 2006 (Revised March 2010)
  • Teaching Note

Irizar in 2005

By: Ramon Casadesus-Masanell and Jordan Mitchell
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "Irizar in 2005." Harvard Business School Teaching Note 706-446, March 2006. (Revised March 2010.)
  • 2003
  • Working Paper

Globalization and Trust: Theory and Evidence from Cooperatives

By: Ramon Casadesus-Masanell and Tarun Khanna
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Casadesus-Masanell, Ramon, and Tarun Khanna. "Globalization and Trust: Theory and Evidence from Cooperatives." Harvard Business School Working Paper, No. 03-081, February 2003.
  • October 2011 (Revised August 2020)
  • Teaching Note

HUGE and Digital Strategy

By: Ramon Casadesus-Masanell and Nicholas G. Karvounis
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Casadesus-Masanell, Ramon, and Nicholas G. Karvounis. "HUGE and Digital Strategy." Harvard Business School Teaching Note 712-409, October 2011. (Revised August 2020.)
  • January 2008 (Revised August 2009)
  • Module Note

Competing through Business Models (B): Competitive Strategy vs. Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart
Keywords: Business Model; Business Strategy; Competitive Strategy
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competing through Business Models (B): Competitive Strategy vs. Business Models." Harvard Business School Module Note 708-475, January 2008. (Revised August 2009.)
  • June 2024
  • Supplement

Washio

By: Rembrand Koning, Ramon Casadesus-Masanell and Jordan Mitchell
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Koning, Rembrand, Ramon Casadesus-Masanell, and Jordan Mitchell. "Washio." Harvard Business School PowerPoint Supplement 724-475, June 2024.
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