Publications

June 1995 (Revised August 1995)
Background Note

Managing IT in the 1990s: Communications Technology

By: Lynda M. Applegate and Geoffrey Bock

Provides an overview of the basic technologies that comprise the communications infrastructure of a firm. Network architecture, wide area networks, local area networks, communication media, network protocols, and basic principles of data transmission over networks are... View Details

Keywords: Management; Information Technology; Communication Technology

September 1994
Case

Azucar, S.A.: (1973-1977) TN

By: Lynda M. Applegate and Ramiro Montealegre

Find at Harvard

July 2009 (Revised January 2014)
Case

Alacra, Inc.

By: Lynda M. Applegate and Aldo Sesia

In 2009, the CEO of Alacra, a venture-backed information services firm that provides customized data primarily to financial services firms, must decide how to respond to the global economic crisis. View Details

Keywords: Financial Crisis; Entrepreneurship; Crisis Management; Information Industry

December 2008
Teaching Note

Canyon Ranch: Becoming an IT-enabled Business (TN)

By: Lynda M. Applegate and Deborah Soule

Teaching Note for [805027]. View Details

November 2005 (Revised January 2006)
Teaching Note

Carnival Cruise Lines (TN)

By: Lynda M. Applegate and Gabriele Piccoli

Teaching Note to 9-806-015. View Details

Keywords: Tourism Industry

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (C)

By: Lynda M. Applegate and Elizabeth Collins

Supplements the (A) case. View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (B)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

3 Aug 2007 - 8 Aug 2007
Conference Presentation

Virtual Team Learning: Reflecting and Acting, Alone or With Others

By: Lynda M. Applegate and Deborah Soule

Keywords: Groups and Teams; Learning; Interactive Communication

October 2002 (Revised February 2003)
Case

Joe Smith's Closing Analysis (C)

By: Lynda M. Applegate and Rakesh Khurana

Supplements the (A) case. View Details

July 2002
Teaching Note

National Logistics Management, TN

By: Lynda M. Applegate and Maddy Kadish

Teaching Note for (9-801-110). View Details

Keywords: Service Industry

June 2002
Teaching Note

PSA: The World's Port of Call, TN

By: Lynda M. Applegate and Maddy Kadish

Teaching Note for (9-802-003). View Details

Keywords: Shipping Industry; Information Technology Industry

November 2000 (Revised June 2001)
Case

Ventro: Builder of B2B Businesses

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details

Keywords: Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Service Industry

September 2000 (Revised November 2002)
Case

Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry

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August 2000 (Revised December 2001)
Background Note

Emerging Networked Business Models: Lessons from the Field

By: Lynda M. Applegate and Meredith Collura

Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details

Keywords: Business Model; Decision Making; Networks; Strategy