Publications

3 Aug 2007 - 8 Aug 2007
Conference Presentation

Virtual Team Learning: Reflecting and Acting, Alone or With Others

By: Lynda M. Applegate and Deborah Soule

Keywords: Groups and Teams; Learning; Interactive Communication

October 2002 (Revised February 2003)
Case

Joe Smith's Closing Analysis (C)

By: Lynda M. Applegate and Rakesh Khurana

Supplements the (A) case. View Details

July 2002
Teaching Note

National Logistics Management, TN

By: Lynda M. Applegate and Maddy Kadish

Teaching Note for (9-801-110). View Details

Keywords: Service Industry

June 2002
Teaching Note

PSA: The World's Port of Call, TN

By: Lynda M. Applegate and Maddy Kadish

Teaching Note for (9-802-003). View Details

Keywords: Shipping Industry; Information Technology Industry

November 2000 (Revised June 2001)
Case

Ventro: Builder of B2B Businesses

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details

Keywords: Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Service Industry

September 2000 (Revised November 2002)
Case

Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry

August 2000 (Revised December 2001)
Background Note

Emerging Networked Business Models: Lessons from the Field

By: Lynda M. Applegate and Meredith Collura

Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details

Keywords: Business Model; Decision Making; Networks; Strategy

July 1998 (Revised September 1998)
Case

Day in the Life of a Professor in 1998, A

By: Lynda M. Applegate and Jared Bleak

Keywords: Teaching; Education

March 1996
Case

Burlington Northern Railroad: Back on Track

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Rail Industry

February 2022
Teaching Note

Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

By: Lynda M. Applegate and Michael Norris

November 2021 (Revised January 2022)
Case

KFA, Inc.: Building the Future

By: Lynda M. Applegate and Elizabeth M. Adams

In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details

Keywords: Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Information Technology Industry; Chicago; United States

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry