by Juan Alcacer - Publications - Faculty & Research

26 Feb 2008
First Look

First Look: February 26, 2008

order to smooth earnings (Graham, Harvey and Rajgopal, 2005). We estimate that marketing actions can be used to boost quarterly net income by up to 20% depending on the depth of promotion. But there is a price to pay, with the cost in the... View Details

Keywords: Martha Lagace

25 Sep 2007
First Look

First Look: September 25, 2007

which had historically been very manual in nature. CEO Juan Villarzu's initial turnaround attempts introduced a customer-centric corporate culture to his ranks, but he was still challenged by how to create... View Details

Keywords: Martha Lagace

01 Dec 2013
News

14 for '14

consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details

Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade

01 Jun 2009
News

Dispatches from the Global Classroom

employment system and therefore do not qualify for Infonavit, a government loan and public housing agency that grants more than half of Mexico’s mortgages and is funded in part by a 5 percent payroll tax. Their idea is validated in a talk... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Print View - Course Catalog

Canvas (no written response needed). NOTE: class sequence may change to accommodate guest schedules Copyright © 2023 President & Fellows of Harvard College. All Rights Reserved. Driving Profitable Growth Course Number 2165 Professor Juan... View Details

Publications