Publications

Educators

May 2003 (Revised November 2005)
Case

Marks & Spencer: The Phoenix Rises

The great U.K. retailer fell on hard times in 1998. In 2001, a new CEO was recruited who appears to have succeeded in turning around this world-renown company. This case examines the steps he took (strategic, structural, and recruiting key people) and highlights a... View Details

Keywords: Global Strategy; Recruitment; Leadership Development; Crisis Management; Supply and Industry; Business Strategy; Competitive Strategy; Segmentation; Retail Industry

Educators

January 2003 (Revised November 2003)
Case

Merloni Elettrodomestici: The New Century Begins

Merloni Elettrodomestici was founded in 1975. This case traces the evolution of the company's strategy, organization, and management as it becomes the #3 player in Europe (the #1 in Eastern Europe). Issues involve questions of geographic expansion, resource allocation,... View Details

Keywords: Management; Resource Allocation; Organizational Structure; Competitive Strategy; Expansion

February 2001
Teaching Note

DoubleTwist, Inc. TN

Teaching Note for (9-301-023). View Details

Keywords: Information Technology Industry

August 2000
Supplement

The Atchison Corporation (C)

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

August 2000 (Revised August 2018)
Supplement

The Atchison Corporation (B)

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

April 2000
Teaching Note

Merloni Elettrodomestici spa: Building for Profit TN

Teaching Note for (9-300-118). A rewritten version of an earlier teaching note. View Details

Keywords: Europe

February 1985
Background Note

Note on the Boston Area Teaching Hospitals

Keywords: Health Care and Treatment; Boston

July–August 1990
Book Review

Business and Battles: Lessons from Defeat

Keywords: Learning

November/December 2003
Article

Building the Velcro Organization: Creating Value Through Integration and Maintaining Organization-Wide Efficiency

Keywords: Organizations; Value; Integration; Performance Efficiency

May 1997 (Revised October 2007)
Case

Teradyne: The Aurora Project

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. This case deals with the problems facing the head of... View Details

Keywords: Business Divisions; Business Startups; Customer Satisfaction; Product Launch; Product Development; Corporate Strategy; Semiconductor Industry

Educators