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Show Results For
- All HBS Web
(3,434)
- People (2)
- News (1,087)
- Research (1,988)
- Events (6)
- Multimedia (32)
- Faculty Publications (1,225)
- 01 Sep 2008
- News
Negative Ad Power
that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They are the authors of Greater... View Details
- 23 Apr 2014
- News
Are Electronic Cigarettes a Public Good or Health Hazard?
- 30 Apr 2021
- Research & Ideas
Why Anger Makes a Wrongly Accused Person Look Guilty
School professor Leslie K. John, whose paper Anger Damns the Innocent is forthcoming in the journal Psychological Science. In a series of experiments, John and her colleagues—Katherine DeCelles of the University of Toronto, Gabrielle... View Details
Keywords: by Michael Blanding
- 12 Mar 2015
- Working Paper Summaries
What Courses Should Law Students Take? Harvard’s Largest Employers Weigh In
- 03 Sep 2014
- Working Paper Summaries
Supply Chain Screening Without Certification: The Critical Role of Stakeholder Pressure
- 04 Oct 2019
- Working Paper Summaries
Soul and Machine (Learning)
- 16 Oct 2017
- Working Paper Summaries
Healthy Business? Managerial Education and Management in Healthcare
- 04 Aug 2023
- Blog Post
Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture
closing window of opportunity to secure a livable and sustainable future for all.” To keep temperature rise to 1.5°C and avoid a cascade of climatological catastrophes—flood, drought, famine, disease, species extinction, and many, many others—the world must cut... View Details
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)
By: John A. Deighton and Sarah Abbott
- 24 Jun 2016
- News
Why Brexit is a Big Deal
- 19 Jul 2017
- Research & Ideas
Why Government 'Nudges' Motivate Good Citizen Behavior
suitcases at the airport. But now agencies are finding that subtle “nudges” can motivate behavior much better than ads, fines, or deadlines. Nudges, or small changes to the context in which decisions are made, are the subject of a new analysis View Details
Keywords: by Michael Blanding
- April 2011
- Supplement
Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)
By: John A. Deighton and Sarah Abbott
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details
Keywords: by Julia Hanna
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research... View Details
Keywords: by Sean Silverthorne
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details