by John Kotter - Publications - Faculty & Research

24 Oct 2017
News

Sixteen Harvard Business School Faculty Named Top 40 Bestselling Case Authors by Case Centre

07 Nov 2014
News

Pounds for Pounds: Britain takes on obesity, by paying people to lose weight

01 Sep 2008
News

Negative Ad Power

politics, rarely appear in consumer marketing campaigns. To be sure, marketers of breath mints and antidandruff shampoos play on social anxieties; Volvo raises automotive safety concerns. But the fear level never approaches that raised by... View Details

Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

08 Jun 2018
News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Back by popular demand, we offer a second collection of alumni recounting their experience at their first jobs. READ MORE Hey, everybody, it's Dan Morrell, host of Skydeck.... View Details

12 Mar 2015
Working Paper Summaries

What Courses Should Law Students Take? Harvard’s Largest Employers Weigh In

Keywords: by John C. Coates, Jesse M. Fried & Kathryn E. Spier; Legal Services; Education

03 Sep 2014
Working Paper Summaries

Supply Chain Screening Without Certification: The Critical Role of Stakeholder Pressure

Keywords: by Susan A. Kayser, John W. Maxwell & Michael W. Toffel

18 Oct 2013
Working Paper Summaries

Monetary Policy Drivers of Bond and Equity Risks

Keywords: by John Y. Campbell, Carolin E. Pflueger & Luis M. Viceira

05 Nov 2019
Working Paper Summaries

The Economic Effects of Private Equity Buyouts

Keywords: by Steven J. Davis, John Haltiwanger, Kyle Handley, Ben Lipsius, Josh Lerner, and Javier Miranda

19 Jul 2017
Research & Ideas

Why Government 'Nudges' Motivate Good Citizen Behavior

suitcases at the airport. But now agencies are finding that subtle “nudges” can motivate behavior much better than ads, fines, or deadlines. Nudges, or small changes to the context in which decisions are made, are the subject of a new analysis View Details

Keywords: by Michael Blanding

16 Oct 2017
Working Paper Summaries

Healthy Business? Managerial Education and Management in Healthcare

Keywords: by Nicholas Bloom, Raffaella Sadun, Renata Lemos, and John Van Reenen; Health

September 2021
Comment

Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn

By: John A. Deighton

This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details

Keywords: Gender; Equality and Inequality; Organizational Culture

Citation

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2014
Book

Accelerate: Building Strategic Agility for a Faster-Moving World

By: John P. Kotter

Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details

Keywords: Competitive Strategy; Organizational Structure

Citation

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29 Nov 2010
HBS Case

United Breaks Guitars

Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details

Keywords: by Julia Hanna

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details

Keywords: by Dina Gerdeman; Consumer Products

04 Oct 2019
Working Paper Summaries

Soul and Machine (Learning)

Keywords: by Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano et al.

01 Aug 2001
News

Ray A. Goldberg (MBA '50)

at the School, John H. Davis, coined the term "agribusiness." The two men wanted a word to describe the complex value-added chain that begins with a farmer's purchase of livestock or seed and ends with a product ready for the consumer's... View Details

Keywords: Alumni Achievement Award; John H. Davis; Agriculture; Scientific Research and Development Services