Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (649) Arrow Down
Filter Results: (649) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,347)
    • Faculty Publications  (649)

    Show Results For

    • All HBS Web  (1,347)
      • Faculty Publications  (649)

      by John A. QuelchRemove by John A. Quelch →

      ← Page 14 of 649 Results →

      Are you looking for?

      →Search All HBS Web
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How to Market in a Recession

      By: John A. Quelch
      Citation
      Register to Read
      Related
      Quelch, John A. "How to Market in a Recession." Harvard Business Online—Marketing Know:How (blog). September 24, 2008. https://hbr.org/2008/09/how-to-market-in-a-recession.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How CEOs Should Work With Customers

      By: John A. Quelch
      Citation
      Register to Read
      Related
      Quelch, John A. "How CEOs Should Work With Customers." Harvard Business Online—Marketing Know:How (blog). September 22, 2008. https://hbr.org/2008/09/how-ceos-should-work-with-cust.
      • September 2008 (Revised April 2011)
      • Case

      The American Express Card

      By: John A. Quelch
      Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new... View Details
      Keywords: Credit; Credit Cards; Growth and Development Strategy; Marketing Strategy; Financial Services Industry; United States
      Citation
      Educators
      Purchase
      Related
      Quelch, John A., and Jacquie Labatt. "The American Express Card." Harvard Business School Case 509-027, September 2008. (Revised April 2011.)
      • September 11, 2008
      • Article

      9/11 Victims Recalled As Names, Not Numbers

      By: John A. Quelch
      Citation
      Read Now
      Related
      Quelch, John A. "9/11 Victims Recalled As Names, Not Numbers." Boston Herald (September 11, 2008), 25.
      • September 2008 (Revised May 2010)
      • Supplement

      GE's Imagination Breakthrough: The EVO Project

      By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
      This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
      Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
      Citation
      Purchase
      Related
      Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
      • September 2008
      • Supplement

      Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch

      By: John A. Quelch
      Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision. View Details
      Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Private Equity; Investment; Brands and Branding; Financial Services Industry; Food and Beverage Industry
      Citation
      Purchase
      Related
      Quelch, John A. "Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-709, September 2008.
      • Article

      An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy

      By: John A. Quelch and Katherine Jocz
      The authors propose a political theory perspective for examining the impact of the modern aggregate marketing system on consumer welfare and society. Specifically, they suggest that the benefits marketing delivers to consumers are similar to the conditions required for... View Details
      Keywords: Government and Politics; Marketing; Demand and Consumers; Welfare
      Citation
      Read Now
      Related
      Quelch, John A., and Katherine Jocz. "An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy." Journal of Public Policy & Marketing 27, no. 2 (Fall 2008): 202–206.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How to Create A Blockbuster

      By: John A. Quelch
      Citation
      Register to Read
      Related
      Quelch, John A. "How to Create A Blockbuster." Harvard Business Online—Marketing Know:How (blog). September 1, 2008. https://hbr.org/2008/09/how-to-create-a-blockbuster.
      • September 2008
      • Article

      Negative Ad Power

      By: John A. Quelch and Katherine E. Jocz
      Citation
      Read Now
      Related
      Quelch, John A., and Katherine E. Jocz. "Negative Ad Power." HBS Alumni Bulletin 84, no. 3 (September 2008): 47.
      • August 31, 2008
      • Article

      How To Spot a Chief Executive Who Is Going Off the Rails

      By: John A. Quelch
      Citation
      Related
      Quelch, John A. "How To Spot a Chief Executive Who Is Going Off the Rails." Sunday Times (August 31, 2008).
      • August 2008
      • Supplement

      Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch

      By: John A. Quelch
      Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
      Keywords: Success; Advertising Campaigns; Financial Services Industry
      Citation
      Purchase
      Related
      Quelch, John A. "Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-703, August 2008.
      • August 2008
      • Supplement

      Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips

      By: John A. Quelch
      A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details
      Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry
      Citation
      Purchase
      Related
      Quelch, John A. Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips. Harvard Business School Video Supplement 509-701, August 2008.
      • August 2008
      • Supplement

      Lenovo 2006-2008 Advertising Clips

      By: John A. Quelch
      Citation
      Purchase
      Related
      Quelch, John A. "Lenovo 2006-2008 Advertising Clips." Harvard Business School Video Supplement 509-717, August 2008.
      • August 2008
      • Supplement

      Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

      By: John A. Quelch
      Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
      Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
      Citation
      Purchase
      Related
      Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
      • August 11, 2008
      • Article

      Brands Act Local to Woo a Billion Chinese Consumers

      By: John A. Quelch
      Citation
      Read Now
      Related
      Quelch, John A. "Brands Act Local to Woo a Billion Chinese Consumers." Financial Times (August 11, 2008), 12.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China

      By: John A. Quelch
      Citation
      Register to Read
      Related
      Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Starbucks' Growth Destroyed Brand Value

      By: John A. Quelch
      Citation
      Register to Read
      Related
      Quelch, John A. "How Starbucks' Growth Destroyed Brand Value." Harvard Business Online—Marketing Know:How (blog). July 2, 2008. https://hbr.org/2008/07/how-starbucks-growth-destroyed.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation

      By: John A. Quelch
      Citation
      Register to Read
      Related
      Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Negative Advertising Works (And When it Doesn't)

      By: John A. Quelch
      Citation
      Register to Read
      Related
      Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Companies Should Play the Olympics

      By: John A. Quelch
      Citation
      Register to Read
      Related
      Quelch, John A. "How Companies Should Play the Olympics." Harvard Business Online—Marketing Know:How (blog). April 21, 2008. https://hbr.org/2008/04/how-companies-should-play-the.
      • ←
      • 14
      • 15
      • …
      • 32
      • 33
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.