Publications

June 1994 (Revised March 1995)
Case

Swissair's Alliances (A)

Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details

Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry

Educators

June 1994
Supplement

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)

Updates the (A) case. View Details

Keywords: Commercialization; Competition; Air Transportation Industry

December 1992
Supplement

Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape

John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently. View Details

Keywords: Strategy; Perspective; Decision Making; Computer Industry; United States

January 1993
Supplement

Polaroid-Kodak (B4) and (B5) (Alternate Version)

Supplements the (B1) case. View Details

Keywords: Electronics Industry

September 1991 (Revised May 1994)
Background Note

Note on the PC Network Software Industry--1990

Examines the economics, technology, customer segments, and competitors of the PC networking software industry. View Details

Keywords: Customers; Economics; Competition; Applications and Software; Technology Adoption; Information Infrastructure

Educators

May 1991 (Revised October 1993)
Case

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details

Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Manufacturing Industry

Educators

July 1988 (Revised May 1998)
Teaching Note

Motorola and Japan (A), (B), and (A), Supplement, Teaching Note

Teaching Note for (9-388-056), (9-389-172), and (9-388-057). View Details

Keywords: Telecommunications Industry; Japan

November 1986 (Revised January 1988)
Case

General Electric Exports: Financing Trade with China

Keywords: Trade; Finance; China

Find at Harvard

December 1984 (Revised July 1990)
Teaching Note

Soviet Gas Pipeline, Teaching Note

Keywords: Soviet Union

13 Mar 2007
First Look

First Look: March 13, 2007

paradox by considering the enabling role of actors' social position. Adopting a relational view of human agency, I model the impact of their social position on the likelihood that actors will initiate changes that diverge from the... View Details

Keywords: Martha Lagace

18 May 2010
First Look

First Look: May 18

Economists: A Market Design Perspective Authors:Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried Publication:Journal of Economic Perspectives (forthcoming) Abstract This paper provides... View Details

Keywords: Martha Lagace

Teaching Interest

Strategy and Technology (Elective Curriculum)

This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details

Keywords: Strategy; Information Technology; Technology Platform; Telecommunications Industry; Technology Industry; Semiconductor Industry; Electronics Industry; Information Technology Industry; United States; China; Israel; Taiwan

June 2024
Teaching Note

Numenta in 2020: The Future of AI

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details

Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry

April 2024
Teaching Note

Mending Meta: Content Curation, Misinformation, and Platform Governance

May 2024
Teaching Note

Collaboration Wars: Slack vs. Microsoft Teams 2023

Teaching Note for HBS Case No. 722-398. View Details

June 2022 (Revised July 2022)
Teaching Note

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

Teaching Note for HBS Case No. 722-462. View Details

2020
Chapter

Google, Apple, Facebook, Amazon: Is Winner-Take-All True?

Keywords: Platform; Technology; Digital Platforms

March 2017
Supplement

Donna Dubinsky, Numenta and Artificial Intelligence

Donna Dubinsky, CEO of Numenta, discusses her views of the future of artificial intelligence and the strategic challenges of building a new platform. View Details

Keywords: Artificial Intelligence; Strategy; Technological Change; AI and Machine Learning; Technology Industry