Publications

22 Apr 2021
News

Leading for a Better World in Boston; Virtual Event Showcases Japan Fellowship

Japan Fellowship Program Gets Virtual Boost from Professor David Yoffie HBS Professor David Yoffie talks about platform businesses during HBS... View Details

Keywords: Margie Kelley

Web

Harvard Business School

Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents... View Details

10 Oct 2007
First Look

First Look: First Look: October 10

defeated by a less reformist coalition. Stock prices of government-controlled companies that had been slated for definite privatization by the BJP dropped by 3.5 percent... View Details

Keywords: Martha Lagace

March 2008 (Revised May 2008)
Case

Carlyle Japan (A)

By: David B. Godes, Masako Egawa and Mayuka Yamazaki

Tamotsu Adachi, Managing Director of Carlyle Japan, wants to formulate a strategy to improve his firm's ability to source high-quality deals at competitive valuations, or prices. Buyout funds like Carlyle typically have two deal phases: sourcing and monitoring. These... View Details

Keywords: Financial Instruments; Leveraged Buyouts; Supply Chain Management; Marketing Channels; Sales; Financial Services Industry; Japan

April 2023
Article

The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social Preferences

By: Armin Falk, Anke Becker, Thomas Dohmen, David B. Huffman and Uwe Sunde

Incentivized choice experiments are a key approach to measuring preferences in economics but are also costly. Survey measures are a low-cost alternative but can suffer from additional forms of measurement error due to their hypothetical nature. This paper seeks to... View Details

Keywords: Survey Validation; Experiment; Preference Measurement; Surveys; Economics; Behavior; Measurement and Metrics

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July 2024
Article

Mass General Brigham’s Patient-Reported Outcomes Measurement System: A Decade of Learnings

By: Jason B. Liu, Robert S. Kaplan, David W. Bates, Mario O. Edelen, Rachel C. Sisodia and Andrea L. Pusic

This article describes the strategies that leaders at the Mass General Brigham (MGB) health system have used in launching a standardized patient-reported outcome measure (PROM) collection program in 2012, a major step in the value-based transformation of health care.... View Details

Keywords: Patient-reported Outcomes; Value Based Health Care; Health Care and Treatment; Transformation; Outcome or Result; Organizational Change and Adaptation; Performance Improvement; Health Industry

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01 Dec 2020
News

Two Truths and a Lie About 5G

Illustration by Mengxin Li After years of speculation, 2020 was meant to be a big year for the implementation of 5G, the fifth generation of standards for broadband cellular networks. And somewhere between a pandemic and a mountain of... View Details

Keywords: Jen McFarland Flint

February 2008
Case

EFI, Inc. (A)

By: David B. Godes and Lauren Barley

EFI has a unique sales compensation challenge. They cannot allocate sales credit for their core product to individual salespeople. So, they've historically paid the sales force as a team. This has worked out fine, since they've been a near-monopoly seller of a single... View Details

Keywords: Change Management; Compensation and Benefits; Performance Evaluation; Groups and Teams; Salesforce Management; Motivation and Incentives

30 Oct 2012
First Look

First Look: October 30

for courses that focus on energy, the natural environment, and environmental sustainability. Purchase this case:http://hbr.org/search/613036-PDF-ENG HTC Corp. in 2012 David B. Yoffie, Juan Alcácer, and Renee... View Details

Keywords: Sean Silverthorne

15 Feb 2011
First Look

First Look: Feb. 15

experiments offer evidence that debates about the relative costs and benefits of self-deception are informed by adopting a temporal view that assesses the cumulative impact of self-deception over time. Download the paper:... View Details

Keywords: Sean Silverthorne

01 Aug 2002
News

For Alumni Only: Breakthrough Insights Program Debuts

on Network Associates' efforts to market its encryption software algorithms globally, despite national security concerns raised by the U.S. government. By Tuesday afternoon, participants seemed to have... View Details

Keywords: Laura Singleton

28 Apr 2015
First Look

First Look: April 28

differences-revealing the business strategies and practices they pioneered while building their firms. David B. Yoffie and Michael A. Cusumano have studied these three leaders... View Details

Keywords: Sean Silverthorne

31 May 2011
First Look

First Look: May 31

Abstract Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and nearly everything else), differentiating the economy from society... View Details

Keywords: Sean Silverthorne

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

01 Mar 2011
First Look

First Look: March 1

extensions are discussed, including retail settings where firms carry multiple product categories, shipping and handling costs, and the role of store assistance in impacting consumer perceived benefits. The Short Life of Online Sales Leads Authors:James View Details

Keywords: Sean Silverthorne

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry