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- All HBS Web (380)
- Faculty Publications (299)
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- August 1983 (Revised May 1985)
- Case
Jamestown Co.
By: Benson P. Shapiro and Edward J. Hoff
In May 1983 Ms. Katherine O'Brien, vice president of marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift... View Details
Shapiro, Benson P., and Edward J. Hoff. "Jamestown Co." Harvard Business School Case 584-017, August 1983. (Revised May 1985.)
- August 1983 (Revised June 1985)
- Supplement
Milford Industries (B)
By: Robert J. Dolan and Benson P. Shapiro
Supplements the (A) case. A rewritten version of part of an earlier series. View Details
Keywords: Managerial Roles; Salesforce Management; Resignation and Termination; Performance Evaluation
Dolan, Robert J., and Benson P. Shapiro. "Milford Industries (B)." Harvard Business School Supplement 584-013, August 1983. (Revised June 1985.)
- February 1982 (Revised August 1987)
- Case
Hoover: Multinational Product Planning
By: Robert D. Buzzell and Benson P. Shapiro
Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)
- September 1980 (Revised October 1983)
- Supplement
AT&T -- Long Lines Department National Account Selling (D)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (D)." Harvard Business School Supplement 581-034, September 1980. (Revised October 1983.)
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets." Harvard Business School Video Supplement 887-538, April 1987.
- June 1993 (Revised September 1994)
- Case
GenRad, 1990 (B): The VXIbus Standard
By: Raphael R. Carty and Benson P. Shapiro
Carty, Raphael R., and Benson P. Shapiro. "GenRad, 1990 (B): The VXIbus Standard." Harvard Business School Case 593-005, June 1993. (Revised September 1994.)
- May 1991 (Revised July 1992)
- Teaching Note
Amalgamated Aluminum Alloy Division, Teaching Note
By: Benson P. Shapiro and John A. Quelch
Keywords: Mining Industry
- May 1987 (Revised December 1987)
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide
By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Computer Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide." Harvard Business School Supplement 587-159, May 1987. (Revised December 1987.)
- April 1987
- Supplement
Inland Steel Co. Product Policy (J): Walking Beam Furnaces
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (J): Walking Beam Furnaces." Harvard Business School Supplement 587-143, April 1987.
- April 1987 (Revised May 1988)
- Supplement
Inland Steel Co. Product Policy (E): Galvanize Rejects at Indiana Motors
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (E): Galvanize Rejects at Indiana Motors." Harvard Business School Supplement 587-138, April 1987. (Revised May 1988.)
- October 1978 (Revised July 1981)
- Case
Airframe Industry (A)
By: Benson P. Shapiro and Rowland T. Moriarty Jr.
Keywords: Aerospace Industry
Shapiro, Benson P., and Rowland T. Moriarty Jr. "Airframe Industry (A)." Harvard Business School Case 579-057, October 1978. (Revised July 1981.)
- 24 Jan 2012
- First Look
First Look: Jan. 24
(Study 1). Product priming also increases the speed with which product-relevant individuals come to mind (Study 2). In Study 3, consumers felt subjectively closer to networks primed by specific products, and this felt closeness predicted... View Details
Keywords: Sean Silverthorne
- January 2014
- Supplement
StepSmart Fitness, Spreadsheet for Instructors (Brief Case)
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
- January 2014
- Supplement
StepSmart Fitness, Spreadsheet for Students (Brief Case)
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
- May 24, 2010
- Article
Raise Your Prices!
By: Frank V. Cespedes, Elliot Ross and Benson P. Shapiro
Keywords: Price
Cespedes, Frank V., Elliot Ross, and Benson P. Shapiro. "Raise Your Prices!" Wall Street Journal (May 24, 2010).
- November 6, 1994
- Article
Why Great Companies Go Wrong
By: Richard S. Tedlow, Benson P. Shapiro and Adrian Jurij Slywotzky
Keywords: Business Ventures
Tedlow, Richard S., Benson P. Shapiro, and Adrian Jurij Slywotzky. "Why Great Companies Go Wrong." New York Times (November 6, 1994).
- March 1991 (Revised October 1991)
- Background Note
Manage Orders, Satisfy Customers, Make Money
By: Benson P. Shapiro and John J. Sviokla
Shapiro, Benson P., and John J. Sviokla. "Manage Orders, Satisfy Customers, Make Money." Harvard Business School Background Note 591-098, March 1991. (Revised October 1991.)
- April 1987 (Revised May 1987)
- Supplement
Inland Steel Co. Product Policy (N): 80-Inch Hot Rolling Mill Upgrade Package
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (N): 80-Inch Hot Rolling Mill Upgrade Package." Harvard Business School Supplement 587-147, April 1987. (Revised May 1987.)
- March 1987 (Revised March 1989)
- Case
Inland Steel Co. Product Policy (I): The Strategic Planning Process and the Capital Budget--Fall 1986
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (I): The Strategic Planning Process and the Capital Budget--Fall 1986." Harvard Business School Case 587-142, March 1987. (Revised March 1989.)
- April 1987 (Revised May 1987)
- Supplement
Inland Steel Co. Product Policy (H): Fred Lerner--Inventory Planning and Control
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (H): Fred Lerner--Inventory Planning and Control." Harvard Business School Supplement 587-141, April 1987. (Revised May 1987.)