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- All HBS Web (378)
- Faculty Publications (299)
Show Results For
- All HBS Web (378)
- Faculty Publications (299)
- March 1981 (Revised September 1989)
- Case
Morris Alper & Sons, Inc.
Shapiro, Benson P. "Morris Alper & Sons, Inc." Harvard Business School Case 581-098, March 1981. (Revised September 1989.)
- February 1981
- Supplement
AT&T Long Lines (D), Telemarketing: Introduction to Video 3
Shapiro, Benson P. "AT&T Long Lines (D), Telemarketing: Introduction to Video 3." Harvard Business School Supplement 581-082, February 1981.
- May 1980 (Revised September 1985)
- Case
AT&T Long Lines: Marketing Telemarketing (A)
Shapiro, Benson P. "AT&T Long Lines: Marketing Telemarketing (A)." Harvard Business School Case 580-145, May 1980. (Revised September 1985.)
- August 1978 (Revised October 1978)
- Case
National Central Bank
Keywords: Banking Industry
Shapiro, Benson P. "National Central Bank." Harvard Business School Case 579-019, August 1978. (Revised October 1978.)
- January 1978 (Revised June 1979)
- Case
Woodward Motors, Inc. (A)
Shapiro, Benson P. "Woodward Motors, Inc. (A)." Harvard Business School Case 578-125, January 1978. (Revised June 1979.)
- March 1978 (Revised April 1988)
- Supplement
International Business Machines (D1), Supplement 3
Keywords: Information Technology Industry
Shapiro, Benson P. "International Business Machines (D1), Supplement 3." Harvard Business School Supplement 578-079, March 1978. (Revised April 1988.)
- February 1977 (Revised December 1985)
- Case
Deere & Co.: Industrial Equipment Operations
Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts. View Details
Keywords: Machinery and Machining; Price; Brands and Branding; Market Entry and Exit; Manufacturing Industry; Agriculture and Agribusiness Industry; Construction Industry; United States
Shapiro, Benson P. "Deere & Co.: Industrial Equipment Operations." Harvard Business School Case 577-112, February 1977. (Revised December 1985.)
- July 1975 (Revised November 1975)
- Case
Paper Distributors, Inc. (A)
Keywords: Pulp and Paper Industry
Shapiro, Benson P. "Paper Distributors, Inc. (A)." Harvard Business School Case 576-022, July 1975. (Revised November 1975.)
- June 1975
- Supplement
Grafton Industries (E)
Shapiro, Benson P. "Grafton Industries (E)." Harvard Business School Supplement 575-128, June 1975.
- June 1975
- Supplement
Grafton Industries (B)
Shapiro, Benson P. "Grafton Industries (B)." Harvard Business School Supplement 575-125, June 1975.
- July 1974 (Revised June 1975)
- Case
Fieldcrest Division of Fieldcrest Mills, Inc. (A)
Shapiro, Benson P. "Fieldcrest Division of Fieldcrest Mills, Inc. (A)." Harvard Business School Case 575-002, July 1974. (Revised June 1975.)
- 2003
- Case
Bridge the Gap Between Strategy and Tactics with the Magic Matrix
Shapiro, Benson P. "Bridge the Gap Between Strategy and Tactics with the Magic Matrix." Harvard Business School Publishing Case, 2003. (Note #9-999-008.)
- 2002
- Case
Creating the Customer-Centric Team: Coordinating Sales and Marketing
Shapiro, Benson P. "Creating the Customer-Centric Team: Coordinating Sales and Marketing." Harvard Business School Publishing Case, 2002. (Note #9-999-006.)
- 2001
- Case
Sprint Sell to Close Sales Quickly
Keywords: Sales
Shapiro, Benson P. "Sprint Sell to Close Sales Quickly." Harvard Business School Publishing Case, 2001. (Note #9-999-004.)
- 1998
- Case
Precision Pricing for Profit in the New World Order
Shapiro, Benson P. "Precision Pricing for Profit in the New World Order." 1998. (Note #9-999-003.)
- 1998
- Case
The High Impact Salesforce
Keywords: Salesforce Management
Shapiro, Benson P. "The High Impact Salesforce." Harvard Business School Publishing Case, 1998. (Note #9-999-002.)
- 2003
- Case
Sustainable Marketing Leadership
Shapiro, Benson P. "Sustainable Marketing Leadership." Harvard Business School Publishing Case, 2003. (Note #9-999-009.)
- 31 Jan 2012
- First Look
First Look: Jan. 31
investment professionals. Asset Allocation by Institutional Investors after the Recent Financial Crisis Authors:Robert C. Pozen, Betsy Palmer, and Natalie Shapiro Publication:In Growing Old: Paying for... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 06 Dec 2021
- News
In My Humble Opinion: Come Clean
have missed a cracked button in inspection, we didn’t fold the collar up as requested by the customer, etc.” “No second grader says, ‘I want to work in dry cleaning when I grow up.’” “No second grader says, ‘I want to work in dry cleaning... View Details
- 01 Apr 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
a month, and as one of its youngest members, Kwiker recognized the need to get more young HBS alumni involved. “I went to the president of the club and told him I was interested in hosting a dinner party for recent HBS graduates,” says Kwiker. Along with the new club... View Details