Publications

December 2001
Background Note

Reporting on Agribusiness in the 21st Century

By: Ray A. Goldberg and Anne M Fitzgerald

Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details

Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States

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March 2009
Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry

March 2022
Article

When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John

When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details

Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior

26 Jan 2015
News

Love what you do

Throughout her career in the media, BBC Worldwide North America COO Ann Sarnoff (MBA 1987) has set an example for her two children by making choices that make her happy. (Published January 2015) View Details

18 Aug 2014
News

Fighting income inequality with early education reform

Anne Dias Griffin (MBA 1997) believes the early years are a critical time to correct income disparity. “There is a much higher return on investment in early childhood. It’s more expensive to intervene later,” says Dias Griffin, founder... View Details

19 Jan 2011
First Look

First Look: Jan. 18

PublicationsBlind Spots: Why We Fail to Do What's Right and What to Do about It Authors:Max H. Bazerman and Ann E. Tenbrunsel Publication:Princeton University Press, in press Abstract When confronted with an ethical dilemma, most of us... View Details

Keywords: Sean Silverthorne

2023
Article

Comparison of COVID-19 Hospitalization Costs across Care Pathways: A Patient-level Time-driven Activity-based Costing Analysis in a Brazilian Hospital

By: Ricardo Bertoglio Cardoso, Miriam Allein Zago Marcolino, Milena Soriano Marcolino, Camila Felix Fortis, Leila Beltrami Moreira, Ana Paula Coutinho, Nadine Oliveira Clausell, Junaid Nabi, Robert S. Kaplan, Ana Paula Beck da Silva Etges and Carisi Anne Polanczyk

The COVID-19 pandemic raised awareness of the need to better understand where and how patient-level costs are incurred in health care organizations. This study used time-driven activity-based costing to estimate COVID-19 patient-level hospital costs in a Brazilian... View Details

Keywords: Health Care and Treatment; Cost; Health Industry; Brazil

27 Aug 2013
First Look

First Look: August 27

the Organizational Adoption of More or Less Customized Practices By: Raffaelli, Ryan, and Mary Ann Glynn Abstract—We examine how the organizational adoption of new practices is influenced by relational... View Details

Keywords: Sean Silverthorne

01 Jun 2004
News

Redefining Work Life

Fudge Image courtesy Business Week When Ann Fudge (MBA 1977) found that her career was overtaking her life, she decided to take a sabbatical. Not the most unusual of decisions, except that her job happened to be running a $5 billion... View Details

Keywords: Corporate Services

16 Jan 2018
First Look

First Look at New Research and Ideas, January 16, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53718 Flexing the Frame: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms By: Raffaelli, Ryan, Mary Ann Glynn, and Michael... View Details

Keywords: Sean Silverthorne

October 2021
Article

Communicating Resource Scarcity and Interpersonal Connection

By: Grant E. Donnelly, Anne V. Wilson, Ashley V. Whillans and Michael I. Norton

Consumers often cite insufficient time or money as an excuse for rejecting social invitations. We explore the effectiveness of these excuses in preserving interpersonal relationships. Six studies—including perceptions of couples planning their wedding—demonstrate that... View Details

Keywords: Time; Interpersonal Relationships; Communication; Money; Relationships; Interpersonal Communication

28 Oct 2014
First Look

First Look: October 28

school tend to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial than others... View Details

Keywords: Carmen Nobel

March 2012
Article

A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices

By: Anne Thorndike, Lilian Sonnenberg, Jason Riis, Susan Barraclough and Douglas E. Levy

Objectives: We assessed whether a 2-phase labeling and choice architecture intervention increased sales of healthy food and beverages in a large hospital cafeteria. Methods: Phase 1 was a 3-month color-coded labeling intervention (red="unhealthy" yellow="less healthy"... View Details

Keywords: Health; Sales; Change; Food and Beverage Industry