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- Faculty Publications (219)
Show Results For
- All HBS Web
(496)
- People (1)
- News (139)
- Research (291)
- Multimedia (17)
- Faculty Publications (219)
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- December 2008 (Revised March 2009)
- Case
The Metropolitan Opera (A)
By: Anita Elberse and Crissy Perez
In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details
Keywords: Arts; Technological Innovation; Marketing Strategy; Nonprofit Organizations; Competitive Advantage; Entertainment and Recreation Industry
Elberse, Anita, and Crissy Perez. "The Metropolitan Opera (A)." Harvard Business School Case 509-033, December 2008. (Revised March 2009.)
- June 2007 (Revised April 2010)
- Case
Comcast Corporation
By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry
Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
- 20 Nov 2012
- First Look
First Look: November 20
(e.g., early- vs. late-stage startups, business- vs. engineering-driven cultures); and 5) the attributes of effective PMs. Purchase this note:http://hbr.org/search/812105-PDF-ENG Sir Alex Ferguson: Managing Manchester United Anita View Details
Keywords: Sean Silverthorne
- 2014
- Working Paper
The Diseconomies of Queue Pooling: An Empirical Investigation of Emergency Department Length of Stay
By: Hummy Song, Anita L. Tucker and Karen L. Murrell
We conduct an empirical investigation of the impact of queue management on patients' average wait time and length of stay (LOS). Using an Emergency Department's (ED) patient-level data from 2007 to 2010, we find that patients' average wait time and LOS are longer when... View Details
Keywords: Pooling; Queue Management; Strategic Servers; Social Loafing; Empirical Operations; Health Care; Fairness; Management Practices and Processes; Service Delivery; Health Care and Treatment; Health Industry
Song, Hummy, Anita L. Tucker, and Karen L. Murrell. "The Diseconomies of Queue Pooling: An Empirical Investigation of Emergency Department Length of Stay." Working Paper. (October 2014.)
- November–December 2006
- Article
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions
By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions." Marketing Science 25, no. 6 (November–December 2006): 638–661.
- 14 May 2013
- First Look
First Look: May 14
Publications 2006 Henry Holt (Macmillan) Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment By: Elberse, Anita Abstract—What's behind the phenomenal success of entertainment businesses such as Warner Bros.,... View Details
Keywords: Sean Silverthorne
- Aug 2020
- Conference Presentation
Impacting Grand Challenges: A 'Both/And' Approach
By: Natalie Slawinski, Wendy K. Smith, Robin J. Ely, Tobias Hahn, Andrew J. Hoffman and Anita M. McGahan
In this panel symposium, we seek to build on growing efforts by management scholars to engage with grand challenges and the United Nations’ Sustainable Development Goals (SDGs). Reflective of the All- Academy Theme description, we note that research and scholarship... View Details
Slawinski, Natalie, Wendy K. Smith, Robin J. Ely, Tobias Hahn, Andrew J. Hoffman, and Anita M. McGahan. "Impacting Grand Challenges: A 'Both/And' Approach." Paper presented at the Academy of Management Annual Meeting, Virtual, August 2020.
- July 2016 (Revised June 2019)
- Case
Hamilton: An American Musical
By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details
Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States
Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
- August 2011 (Revised October 2011)
- Supplement
Lady Gaga (B)
By: Anita Elberse and Michael Christensen
In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details
Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry
Elberse, Anita, and Michael Christensen. "Lady Gaga (B)." Harvard Business School Supplement 512-017, August 2011. (Revised October 2011.)
- May 2008 (Revised September 2009)
- Case
Radiohead: Music at Your Own Price (A)
By: Anita Elberse and Jason Bergsman
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details
Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry
Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (A)." Harvard Business School Case 508-110, May 2008. (Revised September 2009.)
- Jun 2009 - 2009
- Conference Presentation
The Economic Value of Athlete Endorsers
By: Anita Elberse and Jeroen Verleun
- 04 Feb 2014
- First Look
First Look: February 4
by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the company into the digital era in... View Details
Keywords: Sean Silverthlorne
- May 2008 (Revised June 2009)
- Supplement
Radiohead: Music at Your Own Price (B)
By: Anita Elberse and Jason Bergsman
Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (B)." Harvard Business School Supplement 508-111, May 2008. (Revised June 2009.)
- November 2007 (Revised March 2010)
- Case
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse and Peter Stone
In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details
Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry
Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
- 2006
- Working Paper
Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales
By: Anita Elberse and Felix Oberholzer-Gee
Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." Harvard Business School Working Paper, No. 07-015, September 2006. (Featured in HBS Working Knowledge.)
- Jun 2004
- Conference Presentation
Marketing Sequels Of Creative Goods: The Case of Video Games
By: Anita Elberse and Marco Bertini
- August 2005
- Supplement
The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films (video)
By: Anita Elberse and John A. Quelch
Elberse, Anita, and John A. Quelch. "The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films (video)." Harvard Business School Video Supplement 506-701, August 2005.
- October 2007
- Article
The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market
By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos. 3-4 (October 2007): 319–343. (Special Issue on Economics of the Media.)
- May 2005 (Revised March 2007)
- Teaching Note
Sony EyeToy
By: Anita Elberse and Youngme E. Moon
Teaching Note to (9-505-024). View Details
Keywords: Electronics Industry
- 2005
- Working Paper
The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market
By: Anita Elberse and Bharat N. Anand
Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Harvard Business School Working Paper, No. 05-060, March 2005. (Revised July 2006, 2nd revision January 2007.)