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  • January 2025
  • Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín
On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details
Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Management; Superstars; Marketing; Strategy; General Management
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  • 01 Mar 2013
  • News

A United Front

is no active coach in the highest echelons of the world of soccer—or, to my knowledge, in sports as a whole—who comes even close to such a lengthy tenure, let alone the number of titles and trophies he has accumulated," says HBS professor View Details
Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management
  • May 2020
  • Teaching Note

The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

By: Anita Elberse
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  • June 2014 (Revised September 2014)
  • Teaching Note

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse
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  • June 2014
  • Teaching Note

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse
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  • Other Article

The Blockbuster's Endurance

By: Anita Elberse
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  • June 2013 (Revised June 2015)
  • Teaching Note

Sir Alex Ferguson: Managing Manchester United

By: Anita Elberse
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  • May 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Related
  • March 2011
  • Module Note

Strategic Marketing in Creative Industries: The Promise of Digital Technology

By: Anita Elberse
Keywords: Marketing Strategy; Technology
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  • March 2011
  • Module Note

Strategic Marketing in Creative Industries: Managing and Marketing Talent

By: Anita Elberse
Keywords: Marketing Strategy; Talent and Talent Management
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  • December 2010 (Revised March 2011)
  • Teaching Note

Comcast Corporation

By: Anita Elberse
Teaching Note for 507080. View Details
Keywords: Media and Broadcasting Industry
Related
  • Aug 2010
  • Keynote Speech

Emerging Business Models in Media

By: Anita Elberse
Keywords: Media; Business Model; Media and Broadcasting Industry
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  • December 2009 (Revised March 2010)
  • Teaching Note

LeBron James

By: Anita Elberse
Teaching Note for [509050]. View Details
Keywords: Sports; Talent and Talent Management; Sports Industry
Related
  • Nov 2008
  • Conference Presentation

Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.

By: Anita Elberse
Keywords: Film Entertainment; Motion Pictures and Video Industry
Related
  • May 2007 - 2007
  • Conference Presentation

The Long Tail... And Implications for Marketers

By: Anita Elberse
Keywords: Marketing
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  • Jul 2006
  • Conference Presentation

Entertainment Products Online and Offline: The 'Long Tail' of the Video Window

By: Anita Elberse
Keywords: Entertainment
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  • 31 Oct 2014
  • News

Meet the Man Behind Lady Gaga's Next Blockbuster

  • 17 Nov 2011
  • News

A Business Class on What it Takes to Be a Player

  • 10 Sep 2013
  • News

Ferguson’s Formula

  • 16 Dec 2024
  • News

Real Madrid Evoke Titanic and Asterix in Vow to Keep Pushing for Super League