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Show Results For
- All HBS Web
(490)
- People (1)
- News (138)
- Research (294)
- Multimedia (17)
- Faculty Publications (222)
- 01 Sep 2011
- News
MBA 101: HBS Commencements Pass the Century Mark
Associate Professor Anita Elberse (Strategic Marketing in Creative Industries), Professor Frances Frei (TOM), Senior Lecturer Stephen Kaufman (TOM), Professor Deepak Malhotra (Negotiation), and Professor... View Details
- 2013
- Working Paper
An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay
By: Jillian Berry Jaeker and Anita Tucker
We use two years of inpatient data from 243 California hospitals to quantify the relationship between hospital-level workload and patient length of stay (LOS), and its "spillover" effects across patient types. Patients are categorized as medical or surgical, and the... View Details
Keywords: Workload; Processing Times; Healthcare; Working Conditions; Performance Productivity; Time Management; Health Care and Treatment; Health Industry; California
Berry Jaeker, Jillian, and Anita Tucker. "An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay." Harvard Business School Working Paper, No. 13-052, December 2012. (Revised July 2013.)
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
into creating the world's largest pop star? A case study by Anita Elberse examines the strategic marketing choices that created a global brand. To Read More: ARTICLES... View Details
- September 2015 (Revised June 2017)
- Case
Futbol Club Barcelona
By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona
Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
- June 2015
- Supplement
Sir Alex Ferguson: Managing Manchester United
By: Anita Elberse
Elberse, Anita. "Sir Alex Ferguson: Managing Manchester United." Harvard Business School Multimedia/Video Supplement 515-715, June 2015.
- September 2014
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
- July–September 2014
- Article
Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]
By: Anita Elberse
Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details
- March 2011
- Module Note
The Creative Industries: The Promise of Digital Technology
By: Anita Elberse
Keywords: Technology
Elberse, Anita. "The Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-090, March 2011.
- Apr 2011 - 2011
- Keynote Speech
Digital Technology and Its Impact on the Film Industry
By: Anita Elberse
- December 2010 (Revised March 2011)
- Teaching Note
Octone Records
By: Anita Elberse
Teaching Note for 507082 and 511031. View Details
- December 2010 (Revised March 2011)
- Background Note
Strategic Marketing in Creative Industries
By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details
Keywords: Marketing Strategy
Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
- July 2010
- Teaching Note
Xanadu on Broadway
By: Anita Elberse
Teaching Note for 508062. View Details
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- Nov 2009 - Nov 2009
- Keynote Speech
How Digital Technology is Changing the Media Industry
By: Anita Elberse
- 27 Jul 2008
- Conference Presentation
Curriculum 2.0
By: Anita Elberse
Keywords: Curriculum and Courses
- Jun 2008
- Conference Presentation
The Impact of (Legal) Digital Distribution on Music Sales: Who Benefits?
By: Anita Elberse
- September 2005
- Article
How Markets Help Marketers
By: Anita Elberse
Elberse, Anita. "How Markets Help Marketers." Harvard Business Review 83, no. 9 (September 2005): 32–34.
- 07 Jul 2015
- News
Can Artists and Labels Change Behavior With Technology?
- 03 Oct 2014
- News