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(490)
- People (1)
- News (138)
- Research (294)
- Multimedia (17)
- Faculty Publications (222)
Show Results For
- All HBS Web
(490)
- People (1)
- News (138)
- Research (294)
- Multimedia (17)
- Faculty Publications (222)
- Teaching Interest
Crossover into Business (for Professional Athletes)
By: Anita Elberse
Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
- January 2020
- Teaching Plan
Nike: Changing the Sneakers Game (Video Playlist)
By: Anita Elberse
Teaching Note for HBS No. 519-039. View Details
- January 2015
- Case
Burberry in 2014
By: Anita Elberse
In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details
Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Fashion Industry; Great Britain
Elberse, Anita. "Burberry in 2014." Harvard Business School Case 515-054, January 2015.
- October 2014 (Revised December 2016)
- Case
NBCUniversal
By: Anita Elberse
In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details
Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Entertainment and Recreation Industry; Media and Broadcasting Industry
Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
- Other Article
Why Hollywood Is Caught in the Blockbuster Trap — and Won't Break Free Anytime Soon
By: Anita Elberse
Elberse, Anita. "Why Hollywood Is Caught in the Blockbuster Trap — and Won't Break Free Anytime Soon." Vulture (October 9, 2013).
- Jun 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- May 2011 - 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- July 2010 (Revised April 2016)
- Teaching Note
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse
Teaching Note for 510092. View Details
Keywords: Sports; Decisions; Marketing Strategy; Revenue; Price; Sports Industry; Web Services Industry
- June 2009
- Teaching Note
Radiohead: Music At Your Own Price (A) & (B)
By: Anita Elberse
Teaching Note for 508-110 (A) and 508-111 (B). View Details
- July 2009 (Revised April 2016)
- Teaching Note
Marquee: The Business of Nightlife
By: Anita Elberse
Teaching Note for [509019]. View Details
- June 2009 (Revised February 2011)
- Teaching Note
Club Atlético Boca Juniors
By: Anita Elberse
Teaching Note for [508056]. View Details
- January 3, 2009
- Other Article
Blockbuster or Bust
By: Anita Elberse
Elberse, Anita. "Blockbuster or Bust." Wall Street Journal (January 3, 2009).
- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords: Marketing Strategy
- May 2005 (Revised September 2010)
- Teaching Note
Marvel Enterprises, Inc.
By: Anita Elberse
Teaching Note to (9-505-001). View Details
Keywords: Transition
- Apr 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords: Marketing
- Aug 2006 - 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- Jun 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse