by Anita Elberse - Publications - Faculty & Research - Harvard Business School

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2013
Working Paper

An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay

By: Jillian Berry Jaeker and Anita Tucker

We use two years of inpatient data from 243 California hospitals to quantify the relationship between hospital-level workload and patient length of stay (LOS), and its "spillover" effects across patient types. Patients are categorized as medical or surgical, and the... View Details

Keywords: Workload; Processing Times; Healthcare; Working Conditions; Performance Productivity; Time Management; Health Care and Treatment; Health Industry; California

06 Jul 2015
News

Lights! Camera... Market!

Beneath the Harvest Sky filmmakers Gita Pullapilly and Aron Gaudet. (Photo courtesy of Jared Simon) This unique marketing partnership—between filmmakers Aron Gaudet and Gita Pullapilly and Terra Chips—wouldn’t have been possible without the help of HBS marketing... View Details

Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information

January 2025
Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín

On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details

Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Management; Superstars; Marketing; Strategy; General Management

01 Sep 2013
News

Faculty Books

policymakers and the public on how capture can be mitigated and the public interest protected. Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by Anita View Details

Keywords: Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

September 2015 (Revised June 2017)
Case

Futbol Club Barcelona

By: Anita Elberse

In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details

Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona

June 2015
Supplement

Sir Alex Ferguson: Managing Manchester United

By: Anita Elberse

September 2014
Case

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse

Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry

July–September 2014
Article

Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

By: Anita Elberse

Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details

Keywords: Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America

March 2011
Module Note

The Creative Industries: The Promise of Digital Technology

By: Anita Elberse

Keywords: Technology

Apr 2011 - 2011
Keynote Speech

Digital Technology and Its Impact on the Film Industry

By: Anita Elberse

Keywords: Information Technology; Film Entertainment; Motion Pictures and Video Industry

December 2010 (Revised March 2011)
Teaching Note

Octone Records

By: Anita Elberse

Teaching Note for 507082 and 511031. View Details

December 2010 (Revised March 2011)
Background Note

Strategic Marketing in Creative Industries

By: Anita Elberse

A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details

Keywords: Marketing Strategy

July 2010
Teaching Note

Xanadu on Broadway

By: Anita Elberse

Teaching Note for 508062. View Details

Keywords: Leadership; Film Entertainment; Decision Choices and Conditions; Failure; Motion Pictures and Video Industry

May 2010
Lecture

Competing in Global Markets: Lessons from the World of Football

By: Anita Elberse

Keywords: Markets; Global Range; Learning; Sports

June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse

This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details

Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity

Nov 2009 - Nov 2009
Keynote Speech

How Digital Technology is Changing the Media Industry

By: Anita Elberse

Keywords: Information Technology; Change; Media and Broadcasting Industry

27 Jul 2008
Conference Presentation

Curriculum 2.0

By: Anita Elberse

Keywords: Curriculum and Courses

Jun 2008
Conference Presentation

The Impact of (Legal) Digital Distribution on Music Sales: Who Benefits?

By: Anita Elberse

Keywords: Law; Internet and the Web; Sales; Arts

September 2005
Article

How Markets Help Marketers

By: Anita Elberse

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07 Jul 2015
News

Can Artists and Labels Change Behavior With Technology?

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