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Show Results For
- All HBS Web
(424)
- News (96)
- Research (267)
- Multimedia (2)
- Faculty Publications (180)
- November 2003 (Revised August 2005)
- Case
Reinventing the Automobile: General Motors' AUTOnomy Project
By: Alan D. MacCormack and Kerry Herman
Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the... View Details
Keywords: Problems and Challenges; Management; Information Technology; Transition; Competency and Skills; Disruptive Innovation; Machinery and Machining; Auto Industry
MacCormack, Alan D., and Kerry Herman. "Reinventing the Automobile: General Motors' AUTOnomy Project." Harvard Business School Case 604-064, November 2003. (Revised August 2005.)
- April 2001
- Case
eFrenzy, Inc. (C)
By: Alan D. MacCormack and Kerry Herman
Supplements the (A) case. View Details
MacCormack, Alan D., and Kerry Herman. "eFrenzy, Inc. (C)." Harvard Business School Case 601-168, April 2001.
- March 2001 (Revised August 2001)
- Case
Virgin.com
By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Virgin's dot-com organization and the decision it faced in mid-2000--whether to consolidate several separate dot-com ventures into one larger venture or, instead, to allow each to run independently. Also contains a history of Virgin's... View Details
Keywords: Organizational Design; Organizational Structure; Motivation and Incentives; Internet and the Web; Consolidation
MacCormack, Alan D., and Kerry Herman. "Virgin.com." Harvard Business School Case 601-041, March 2001. (Revised August 2001.)
- 05 May 2000
- Conference Presentation
Managing the Sources of Uncertainty: Matching Process and Context in New Product Development
By: Alan MacCormack and Roberto Verganti
- March 1, 2004
- Other Article
Mission to Mars: It Really Is Rocket Science
By: Alan MacCormack and Sean Silverthorne
MacCormack, Alan, and Sean Silverthorne. "Mission to Mars: It Really Is Rocket Science." Harvard Business School Working Knowledge (March 1, 2004). (Interview.)
- 2001
- Working Paper
Managing the Sources of Uncertainty: Matching Process and Context in New Product Development
By: Alan MacCormack and Roberto Verganti
- 2007
- Working Paper
The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry
By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin
Much academic work asserts a relationship between the design of a complex system and the manner in which this system evolves over time. In particular, designs which are modular in nature are argued to be more "evolvable," in that these designs facilitate making... View Details
MacCormack, Alan, John Rusnak, and Carliss Y. Baldwin. "The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry." Harvard Business School Working Paper, No. 08-038, December 2007.
- March 2002 (Revised August 2002)
- Case
Microsoft.NET
By: Alan D. MacCormack and Kerry Herman
Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
Keywords: Applications and Software; Growth and Development Strategy; Change Management; Talent and Talent Management; Policy; Business Model; Computer Industry; Web Services Industry
MacCormack, Alan D., and Kerry Herman. "Microsoft.NET." Harvard Business School Case 602-086, March 2002. (Revised August 2002.)
- January 2002 (Revised April 2002)
- Case
Space Data Corporation
By: Alan D. MacCormack and Jay Wynn
Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details
Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States
MacCormack, Alan D., and Jay Wynn. "Space Data Corporation." Harvard Business School Case 602-121, January 2002. (Revised April 2002.)
- April 2001 (Revised November 2001)
- Case
AvantGo
By: Alan D. MacCormack and Kerry Herman
Richard Owen, CEO of AvantGo, is preparing for a meeting in which he will set the human resource policy for the firm going forward. It has been three months since the company's IPO, and given the tremendous cramp in hiring over the six months prior to the IPO, he knows... View Details
Keywords: Initial Public Offering; Management Teams; Selection and Staffing; Retention; Growth and Development Strategy; Performance Evaluation; Information Technology; Decisions; Information Technology Industry; Service Industry; United States
MacCormack, Alan D., and Kerry Herman. "AvantGo." Harvard Business School Case 601-095, April 2001. (Revised November 2001.)
- February 2001 (Revised August 2001)
- Case
WholesalerDirect
By: Alan D. MacCormack and Kerry Herman
Describes the development of WholesalerDirect, a B2B electronic commerce venture in the plumbing, heating, cooling, and piping industry. Adam Berger, the CEO, is trying to raise funding to roll out the company's e-commerce platform to the industry's more than 3,000... View Details
MacCormack, Alan D., and Kerry Herman. "WholesalerDirect." Harvard Business School Case 601-067, February 2001. (Revised August 2001.)
- November 1996 (Revised June 1999)
- Case
Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft
By: Marco Iansiti and Alan D. MacCormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details
Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States
Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
- 1 Oct 2002
- Conference Presentation
Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation
By: Alan MacCormack and Marco Iansiti
MacCormack, Alan, and Marco Iansiti. "Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation." Paper presented at the Global Acquisition, Protection, and Leveraging of Technological Competencies, Katz Graduate School of Business, October 01, 2002.
- May 2003
- Article
Managing the Sources of Uncertainty: Matching Process and Context in Software Development
By: Alan MacCormack and Roberto Verganti
Keywords: Management; Risk and Uncertainty; Applications and Software; Research and Development; Technology Industry
MacCormack, Alan, and Roberto Verganti. "Managing the Sources of Uncertainty: Matching Process and Context in Software Development." Journal of Product Innovation Management 20 (May 2003): 217–232.
- December 2002
- Teaching Note
Tyrell Web Developers, Inc. (A) and (B) (TN)
By: Alan D. MacCormack and Andrew P. McAfee
Teaching Note for (9-600-025) and (9-600-026). View Details
Keywords: Information Technology Industry
- May 2000
- Exercise
Tyrell Web Developers Inc. (B)
By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description... View Details
MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (B)." Harvard Business School Exercise 600-026, May 2000.
- 02 Sep 2014
- First Look
First Look: September 2
friction-often pay too little attention to it in their approach to talent management. By managing language carefully, firms can hire and develop the best employees, improve collaboration on global teams, and strengthen the company's... View Details
Keywords: Sean Silverthorne
- 10 May 2011
- First Look
First Look: May 10
NEAD). NEAD chains create "bridge donors" whose incompatible recipients receive kidneys before the bridge donor donates, and so risk reneging by bridge donors, but offer the opportunity to create more transplants View Details
Keywords: Sean Silverthorne
- August 2014
- Module Note
FIELD 2: Global Intelligence
By: Felix Oberholzer-Gee, Alan MacCormack and Cassie Bordeau