broadcasting - Publications - Faculty & Research

01 Apr 2002
News

Pamela Thomas Graham on September 11

the leaders of Wall Street firms to find out what their plans were for opening the markets again and getting workers into the area safely.” The Sunday night before the markets reopened, CNBC broadcast live from the floor of the NYSE. “We... View Details

Keywords: terrorism; leadership; television; news; stock market; decision making; Finance; News, Library, Internet, and Other Services; Information

01 Feb 1998
News

Running Up the Score

about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details

Keywords: Garry Emmons

03 Mar 2014
Blog Post

Align Your Social Media and Recruiting Strategies

lets candidates get a glimpse into your firm’s goals and objectives, enticing them to learn more. Tout your Company Culture and Opportunities AvailableIn addition to using social media platforms to broadcast positions available at your... View Details

04 Sep 2019
News

From Das’s Desk

session too is a new spin on our reunion model, giving attendees a chance to learn from one of their own and share ideas and perspectives with each other, while we recorded the classroom session for broadcast as a podcast available to all... View Details

Keywords: Das Narayandas

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to... View Details

Keywords: by Peter K. Jacobs; Advertising

04 Sep 2019
News

Advanced Statistics Are the New Foam Fingers

package it in a way that’s consumable?” One easy way to do this: Measure the flashy stuff. A program called Statcast calculates hitters’ launch angles and exit velocities on batted balls, while capturing spin rates for pitchers. Those metrics are also fed to the View Details

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on advertisements to support their... View Details

Keywords: Re: Multiple Faculty; Sports

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

without informing other departments, leading to waste and duplication. Respect among peers declined. Employees regularly went to the press to air grievances, reinforcing the BBC's culture of blame.— Rosabeth Moss Kanter BBC: In 1999, the British View Details

Keywords: by Rosabeth Moss Kanter

08 Feb 2022
Cold Call Podcast

What’s Next for Nigerian Production Studio EbonyLife Media?

Keywords: Re: Andy Wu; Media & Broadcasting

17 Jun 2019
Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting

01 Jun 2002
News

Hawes Hall Dedicated

students who will attend classes in Hawes Hall, the School's teaching mission will be greatly enhanced by the technology in the building, including videoconferencing, teleconferencing, Webcast, and broadcast capabilities. Hawes was filled... View Details

06 May 2008
News

Small World? Read Nil about It

occurring in cable and broadcast TV.) Indeed, just three years after 9/11, front-page coverage of foreign news in American newspapers had dropped to its lowest point ever. If it were not for Iraq or the occasional natural disaster... View Details

Keywords: Garry Emmons; Information

23 May 2016
Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

Obtaining an image from the Internet is as easy as right-clicking and downloading. We’ve all done it—or, ahem, know someone who has. We rarely think about who created these images or whether we have the rights to use them. This leaves the owners of those images with a... View Details

Keywords: by Michael Blanding; Media & Broadcasting; Media & Broadcasting

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7 million per 30-second spot, perhaps... View Details

Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting

September 2021 (Revised December 2021)
Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar

In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details

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September 2021 (Revised March 2022)
Case

Katie Couric Media: Landing the First Client

By: N. Louis Shipley and William R. Kerr

In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details

Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry

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1997
Chapter

Alliance Clusters in Multimedia: Safety Net or Entanglement?

By: D. A. Leonard and C. Gomes-Casseres

Keywords: Alliances; Media; Media and Broadcasting Industry

Citation

May 2021
Case

Roku 2021

By: David B. Yoffie and Daniel Fisher

This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by... View Details

Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry

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