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Show Results For
- All HBS Web
(699)
- News (135)
- Research (484)
- Events (2)
- Multimedia (7)
- Faculty Publications (364)
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy and famous, as did their ownership of the Cincinnati Reds. View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
is no stranger to entrepreneurship. In 1991, he created a sports data service that he sold three years later to Data Broadcasting Corp. (DBC), a firm that hired him to set up DBC News, where he founded MarketWatch. With Kramer as CEO,... View Details
- 17 Aug 2016
- Working Paper Summaries
The Empirical Economics of Online Attention
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
achievement in advertising. A one-time sports broadcaster and radio-TV producer, Greyser has served as a consultant and/or research collaborator on marketing and communications issues for the NBA, NHL, NFL, and MLB, as well as for the... View Details
Keywords: Marguerite Rigoglioso
- 30 Dec 2013
- HBS Case
HBS Cases: What Warren Buffett Saw in Newspapers
owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance... View Details
- 01 Sep 2008
- News
Alumni Books
by Pete Blackshaw (MBA ’95) (Doubleday/Currency) In today’s Internet-driven world, customers have a great deal of power: on blogs, social-networking pages, and product-review sites, disgruntled customers can broadcast their complaints to... View Details
- 01 Jun 2011
- News
An Economy Undermined
regulated. In the end, it is not a story of economics but of people. — Jeff Madrick (MBA ’71), the editor of Challenge magazine, is a frequent contributor and commentator on business and economic issues in a variety of print and broadcast... View Details
- 01 Apr 1996
- News
Wake-Up Call: Farewell to the American Dream?
Jeffrey Madrick (MBA '71) has for many years been an award-winning economics and financial writer and editor in both print (Business Week, Money) and broadcast (NBC, ESPN) journalism. The author of, most recently, The End of Affluence... View Details
- 01 Oct 2002
- News
Making a Difference
the Public Broadcasting Service, the White House Office of Management and Budget, and Teach For America. Fellows also did their part for organizations and governments in several other nations, including the Democratic Republic of Congo,... View Details
- 11 Jul 2017
- News
The Right Thing to Do
Ronnie and Larry Ackman (MBA 1963) and produced by New York public broadcaster WNET. The three episodes in the series premiered on WNET and are now being offered to some 400 business schools in the United States and Great Britain “in hope... View Details
- 01 Feb 2001
- News
The Third Force: Indispensable to Society, Nonprofits Should Redirect Oversight Efforts
risk-reducing "portfolios" of causes instead of focusing on one. In contrast, she noted, "at one time, the Rockefeller Foundation helped revolutionize university education, the Ford Foundation helped create the Public Broadcasting System,... View Details
Keywords: Health, Social Assistance
- 06 Jan 2021
- Working Paper Summaries
Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?
- November 1983
- Case
Cablevision of Boston
Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry
Stevenson, Howard H. "Cablevision of Boston." Harvard Business School Case 384-130, November 1983.
- February 2014 (Revised June 2015)
- Case
Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society
By: Christopher Marquis, Zoe Yang and Juelin Yin
As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details
Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China
Marquis, Christopher, Zoe Yang, and Juelin Yin. "Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society." Harvard Business School Case 414-056, February 2014. (Revised June 2015.)
- June 2010 (Revised January 2017)
- Teaching Note
Continental Media Group: Business Highlights
By: Robert Simons
Teaching Note for 110087. View Details
- Nov 2009 - Nov 2009
- Keynote Speech
How Digital Technology is Changing the Media Industry
By: Anita Elberse
- March 2005
- Teaching Note
Fox Bids for the NFL: 1993 & Fox and the NFL: 1998 (TN)
By: Bharat N. Anand
Teaching Note to (9-704-444) and (9-704-443). View Details
Keywords: Media and Broadcasting Industry
- March 2005
- Case
Tribune Company: The PHONES Proposal
The Tribune Co. is considering issuing a structured note to monetize its investment in another company, America Online (AOL). Tribune originally invested in AOL in 1991 and currently has approximately 10 million shares left of that investment. However, these shares are... View Details
Chacko, George C., Andrew Kuhlman, and Eli Strick. "Tribune Company: The PHONES Proposal." Harvard Business School Case 205-087, March 2005.
- April 2004 (Revised September 2006)
- Teaching Note
XM Satellite Radio (A) and (B) TN
By: David B. Godes and Elie Ofek
Teaching Note to (9-504-009) and (9-504-065). View Details
Keywords: Media and Broadcasting Industry