brand management - Publications - Faculty & Research

01 Apr 2000
News

A Place in the Sun

edge. READ MORE The World at a Click A stay at Turtle Island is an eagerly anticipated experience, and those expectations create management challenges for Evanson and the resort's 130-person staff. "One thing my HBS professors would love... View Details

Keywords: Julia Hanna and Garry Emmons

01 Dec 2022
News

Case Study: Your Call Is Important to Us

the existing target markets. Great enterprise selling happens at the intersection of true customer pain and a credible solution. Play to win the game! —Rob Biederman (MBA 2014) is a managing partner of Asymmetric VC, the chairman and... View Details

Keywords: Computer Systems Design and Related Services; Professional Services

01 Apr 1997
News

HBS Conferences Explore Range of Issues

managed to achieve success and satisfaction in both realms. She related how in June 1983, six months pregnant with her first child, she became the Times' highest-ranking woman when the paper named her deputy metropolitan editor. She took... View Details

16 Jul 2013
News

Embracing Chaos

just-released first book, Conquering the Chaos: Win in India, Win Everywhere (Harvard Business Review Press), Venkatesan's recipe for success includes doing things that most managers and CEOs aren't trained to do, namely, getting on the... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

01 Mar 2015
News

Case Study: The Speed of Light

presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across the regions—we took our time and... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

15 Dec 2015
News

The Year in Ideas 2015

large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

10 Dec 2014
News

Front-Row Seat

events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices

01 Mar 2006
News

The Little Ice-Cream Company That Could

several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, and it has long since eclipsed Dreyer’s in... View Details

Keywords: Roger Thompson; Food Manufacturing; Manufacturing

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

significant sponsorships. According to Nagarjuna, this year’s celebration raised more than $85,000 in revenue, from marquee brand sponsors RRE Ventures, Goldman Sachs, Morgan Stanley, Hanson Bridgett LLP, Asset View Details

Keywords: Margie Kelley

01 Jun 2014
News

Screen Saver

not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,... View Details

Keywords: Julia Hanna; Arts, Entertainment

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details

Keywords: Walt Disney Studios

01 Jun 2017
News

Supercharged

rapid-charging stations capable of recharging a vehicle’s battery in minutes rather than hours—has been a “primary inhibitor” of mass-market adoption. Juan Camargo (MBA 2012), senior manager for value strategy at Cox Automotive—which owns... View Details

Keywords: Alexander Gelfand; illustrations by Tavis Coburn

01 Oct 2002
News

What's Cookin'

American economic system.” Castaldo's own path to the industry began in brand management for Clairol; in 1980, he was recruited by Burger King Corporation and left five years later as vice president of... View Details

Keywords: Hanna, Julia

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

preclinical studies in animal models including Alzheimer’s disease, cardiovascular disease, multiple sclerosis, melanoma, and breast cancer. Skouras launched Olatec in 2008 after founding Global Reach Management Company following a decade... View Details

01 Dec 2016
News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New... View Details

22 Feb 2022
News

March 2022 Alumni and Faculty Books

trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details

01 Apr 1997
News

Facing the Music

READ MORE An Orchestral Startup—Richard J. Lim (HBS'98), cofounder of Metamorphosen Chamber Orchestra Managing a Master—Edward C. Arrendell (MBA'80) with Wynton Marsalis, "an unbeatable combination." Guitar Hero—Henry E. Juszkiewicz (MBA... View Details

Keywords: Marguerite Rigoglioso

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

and Vanessa Royle In the end, Ilana Springer Borkenstein and Eric Gruskin, from the New York region, took the Grand Prize of $75,000 with their startup, M7 Health, an innovative nursing-workforce management platform. The Runner Up prize... View Details