Publications

01 Aug 1998
News

Spangler Family Gift Endows New Campus Center

expressed their strong devotion to HBS and its values. "To me, the Harvard Business School has been a humane, sensitive, and creative place for our family," Meredith Spangler said, pointing to the School's talented faculty, its outstanding student body, the View Details

Keywords: Nancy O. Perry

October 2019 (Revised December 2019)
Case

La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej

As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details

19 Jan 2024
News

The Values and Virtues of a Quick Fix

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Speed has gotten a pretty bad rap, says Anne Morriss (MBA 2004). The Silicon Valley mantra of moving fast and breaking things has led to waves of high-profile... View Details

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details

Keywords: by Kristen Senz; Retail; Service

Web

Polaroid: At The Intersection of Science & Art: Edwin H. Land and the Polaroid Corporation

invention and creativity within the culture of a small, science-based research and manufacturing company. He argued that the industrial process should be "dedicated to the discernment of deep human needs." 2 His philosophical insights into those needs coupled with an... View Details

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

secularization after the death of dictator Francisco Franco. Relevant. Governments can’t sway the opinion of a disinterested audience. The imagery and associations of the place need to matter to the targeted audience. A branding campaign that highlights France’s View Details

Keywords: by Danielle Kost; Tourism

11 May 2023
News

How FOMO Became a Fixture

several FOMO-related projects in the media and tech spaces. The beauty of this term is that after 20 years it remains relevant, perhaps even more than ever, so I hope to build on this IP for years to come." View Details

Portrait Project

Jamie Gong

navigate my future. No matter where my path leads, I vow to meet life with her compassion and selflessness. In my work, I aspire to create innovations that empower and dignify our most vulnerable—the sick, the aging, the memory-impaired. To build things that surprise... View Details

12 Oct 2022
Blog Post

11 Stories from HBS PRIDE for National Coming Out Day

marriage. I struggled to reconcile sermons that emphasized that we were all made in the likeness of God yet only half the population was available for me to fall in love with. My pan identity evolved from my recognition of the beauty in... View Details

November 2021 (Revised December 2022)
Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli

Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details

January 1981
Case

Mary Kay Cosmetics, Inc.

By: John P. Kotter

Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details

Keywords: Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry