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- Faculty Publications (185)
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- All HBS Web (357)
- Faculty Publications (185)
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month, Boeing stock went wobbly on news that test flights and initial... View Details
Thornton A. Wilson
Wilson took over the struggling Boeing Company during the recession of the early 1970s. A radical cost cutter, Wilson slashed two thirds of the work force and made the company profitable again. During his 17-year tenure, Wilson pushed Boeing to move into more... View Details
Keywords: Automotive & Aerospace
Charles Erwin Wilson
Despite his reluctance to produce military goods, Wilson was nonetheless an excellent manager during World War II and helped his company garner over $14 billion worth of military contracts. In the post war era, Wilson’s success continued as he returned the company to... View Details
Keywords: Automotive & Aerospace
Roger B. Smith
Smith made sweeping changes at the auto giant, which had become complacent in its success and was losing share to foreign imports. Smith instituted a barrage of controversial changes at GM that included forming strategic joint ventures with Japanese and Korean auto... View Details
Keywords: Automotive & Aerospace
Igor I. Sikorsky
Sikorsky was a pioneer in the aircraft industry. The father of the helicopter, Sikorsky patented and flew the first helicopter in 1939. Revolutionizing the transport industry, Sikorsky Aircraft eventually supplied helicopters for both military and commercial purposes... View Details
Keywords: Automotive & Aerospace
Donald E. Petersen
Though he was part of the teams that launched the Ford Thunderbird and Mustang, Petersen's real fame is rooted in his revival of the Ford dynasty in the 1980s. Under Petersen's leadership, Ford grew out of the shadow of GM, redesigning the Thunderbird, and launching... View Details
Keywords: Automotive & Aerospace
Guy S. Peppiatt
During the nineteen years Peppiatt served the company in an executive capacity, the net sales of Federal-Mogul increased dramatically from $25 million (1950) to $263 million (1969). This tenfold increase was fostered by his commitment to retaining and building a strong... View Details
Keywords: Automotive & Aerospace
Charles W. Nash
Not wanting to compete with the "Big Three" auto makers in the 1920s, Nash carved out a unique niche for well-designed luxury automobiles at medium prices. This strategy was very successful for Nash Motors as it became one of the few, profitable independent... View Details
Keywords: Automotive & Aerospace
William P. Lear
Long before he invented the autopilot and the executive jet that bears his name, Lear was a pioneer in the development of radio technology. A self-taught engineer, Lear developed the prototype for the first practical automobile radio which he sold to Motorola... View Details
Keywords: Automotive & Aerospace
John D. Hertz
Hertz founded the Yellow Cab Company in 1915 as a way to provide transportation services at a modest price. At the time, livery services were targeted only to the upper echelons of society, and Hertz believed that there was a vast untapped potential. Hertz’s... View Details
Keywords: Automotive & Aerospace
Robert E. Gross
Gross developed the popular World War II military pursuit plane named the Lightning in the U.S. and the Hudson in Britain. Gross’ Lockheed accounted for 6% of U.S. airplane production during World War II building 19,000 planes and employing a peak of 94,000 employees... View Details
Keywords: Automotive & Aerospace
Harvey S. Firestone
By securing a large tire order from Henry Ford in 1906, and aggressively promoting his tires in automobile races, Firestone was able to grow his company’s sales from $100,000 in 1901 to $15 million in 1913, joining the ranks of the “Big Five” of the tire industry.... View Details
Keywords: Automotive & Aerospace
Victor Emanuel
During World War II, Emanuel produced all types of military aircraft, including giant bombers, aircraft carriers, and cruisers. After the war, Emanuel led the conversion of AVCO from a producer of aircraft and heavy goods to a manufacturer of consumer goods. Emanuel... View Details
Keywords: Automotive & Aerospace
Donald W. Douglas
Douglas developed and built all types of military planes as well as civilian transport planes. The big breakthrough for Douglas came in the early 1930s when he introduced the DC series of planes. In 1935, Douglas introduced the DC-3, which had 21 to 28 passenger seats,... View Details
Keywords: Automotive & Aerospace
Frederic G. Donner
An accountant by training, Donner was recognized as one of the sharpest financial minds in business. His overwhelming command of the financial aspects of running GM led him to set new records for sales, profitability, and dividend payments. He is principally credited... View Details
Keywords: Automotive & Aerospace
William M. Allen
In 1945, when Allen was appointed CEO, Boeing faced cancellation of $1.5 billion in wartime contracts. Under Allen’s leadership, Boeing kept course and later prospered. In 1952, Boeing’s B-52 was chosen by the Air Force as its intercontinental bomber, and in 1959, the... View Details
Keywords: Automotive & Aerospace
- Profile
Marie Kyle
Late in her undergraduate career at Northwestern University, Marie Kyle experienced a dramatic shift in priorities. Her original enthusiasm for engineering and aerospace design had been tempered by her initial career inquiries. "Most... View Details
- 04 Jan 2021
- Blog Post
The First Alumni of the MS/MBA: Engineering Sciences Program
study on the importance of speed in a startup, to “lightning talks” with recent alumni on relevant topics related to MS/MBA life after HBS. A number of alumni advisors who are investors or entrepreneurs offered to host office hours where students could ask questions on... View Details
- December 2006 (Revised August 2013)
- Teaching Note
Hexcel Turnaround -- 2001 (A), (B) and (C)
By: Paul W. Marshall
This is the teaching note that is supplemental to the Hexcel Cases A, B & C. View Details
- February 2003 (Revised January 2004)
- Case
Mission to Mars (B)
Supplements the (A) case. View Details
MacCormack, Alan D. "Mission to Mars (B)." Harvard Business School Case 603-110, February 2003. (Revised January 2004.)