Publications
Publications
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- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
- April 2006 (Revised July 2006)
- Case
Managing National Intelligence (A): Before 9/11
By: Jan W. Rivkin, Michael Roberto and Erika Ferlins
Examines the management of national intelligence prior to the terrorist attacks of September 11, 2001. Describes the actions taken by a variety of government agencies, including the FBI, the CIA, the FAA, and the Department of Defense, to detect and deter such attacks. View Details
- spring 2006
- Article
All's Fair in Love, War & Bankruptcy?: Corporate Governance Implications of CEO Turnover in Financial Distress
Prior discussions of management turnover during financial distress have examined bankrupt and non-bankrupt firms as distinct groupings with little overlap. Separately investigating rates of turnover in-bankruptcy and out-of-bankruptcy, without a direct comparison... View Details
- December 2005 (Revised March 2010)
- Case
William Levitt, Levittown and the Creation of American Suburbia
By: Nitin Nohria, Anthony Mayo and Mark Benson
Demand for low-cost housing after World War II far exceeded supply. Was this a profitable new market? New York developer William Levitt had to decide. During World War II, Levitt was eager to build basic housing for the working class—otherwise, Levitt & Sons would have... View Details
- 2005
- Book
Imperial Reckoning: The Untold Story of Britain's Gulag in Kenya
In a groundbreaking and Pulitzer winning debut, Harvard historian and 1998 IDRF Fellow Caroline Elkins has recovered the lost history of the last days of British colonialism in Kenya. Elkins reveals for the first time what Britain so desperately tried to hide. In the... View Details
- October 2005 (Revised August 2006)
- Case
Haier: Taking a Chinese Company Global
By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an... View Details
- July 2005 (Revised August 2011)
- Case
Jesse Holman Jones and the Reconstruction Finance Corporation
By: Nitin Nohria, Anthony Mayo and Bridget Gurtler
Jesse Holman Jones is regarded as one of the most influential men in reviving the American economy from the Great Depression. With only an 8th grade education, he rose to the top of the banking, real estate, and lumber industries, as well as the upper echelons of... View Details
- March 2005 (Revised May 2007)
- Compilation
Abraham Lincoln and the Civil War
By: Nancy F. Koehn
Analyzes Abraham Lincoln's leadership during America's greatest crisis, the 1861-1865 Civil War. Using Lincoln's own words, the case traces the development of the 16th president's leadership philosophy, ethics, and skills in the years leading up to war. View Details
- November 2004
- Teaching Note
Spain: Straddling the Atlantic (TN)
By: Rafael M. Di Tella and Ingrid Vogel
Teaching Note to (9-705-006). View Details
- October 2004 (Revised July 2013)
- Case
Making China Beautiful: Shiseido and the China Market
By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details
- July 2004 (Revised October 2018)
- Case
Opium and Entrepreneurship in the Nineteenth Century
By: Geoffrey Jones, Elisabeth Koll and Alexis Gendron
This case examines the role of Jardine Matheson, a trading company founded by two Scottish merchants, in the opium trade between India and China during the nineteenth century. The two Opium Wars fought between Western powers and China, which sought to stop opium... View Details
- 2004
- Book
Birth of a Salesman: The Transformation of Selling in America
This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details
- Article
Control, Performance, and Knowledge Transfers in Large Multinationals: Unilever in the United States, 1945-1980
By: G. Jones
This article considers key issues relating to the organization and performance of large multinational firms in the post-Second World War period. Although foreign direct investment is defined by ownership and control, in practice the nature of that "control" is far from... View Details
- July 2002
- Teaching Note
Cola Wars Continue: Coke and Pepsi in the Twenty-First Century, TN
By: David B. Yoffie
Teaching Note for (9-702-442). View Details
- summer 2002
- Article
Negotiating Lessons from the Browser Wars
- April 2002 (Revised November 2003)
- Case
World Oil Markets
By: Richard H.K. Vietor and Rebecca Evans
Summarizes world markets for oil and natural gas from 1980-2001. Examines the rise of OPEC, two oil shocks, Gulf War efforts, and recent pricing issues facing Saudi Arabia. View Details
- February 2002 (Revised February 2002)
- Case
Morgan Stanley Japan, 2002
By: Tarun Khanna and Louis P. DiLorenzo, Jr
Thierry Porte, president of Morgan Stanley Japan, had spent the brisk November day in Tokyo with Eric Best, Morgan Stanley's head of scenario planning, outlining the exercise that all of the managing directors in Japan would participate in shortly. Japan remained mired... View Details
- January 2002 (Revised April 2015)
- Background Note
A Note on Maneuvering in War and Negotiation
By: Michael Wheeler and Gillian Morris
Military metaphors are commonplace in business writing about strategy, but they are rarely used in the negotiation literature. This case takes the Marine Corps philosophy of warfighting and compares it with the tactics and techniques of effective negotiators. Some of... View Details