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  • June 2018
  • Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
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  • Career Coach

Lobna Dawoud

During her RC summer, Lobna interned at an investment bank and specialized in Financial Institutions Group. She is passionate about helping students with career visioning, setting a recruitment strategy, interview prep, networking tips, resume/cover letter reviews and... View Details
  • 04 Jan 2016
  • Working Paper Summaries

Understanding Conformity: An Experimental Investigation

Keywords: by B. Douglas Bernheim & Christine Exley
  • April 1998
  • Case

Cephalon, Inc.

By: Peter Tufano
In early 1997, Cephalon, awaited an FDA panel's decision on whether its drug, Myotrophin, would be approved. If the drug was approved, the firm might need substantial additional funds to commercialize as well as to buy back rights to it (which had been sold earlier to... View Details
Keywords: Risk Management; Financing and Loans; Health Care and Treatment; Pharmaceutical Industry; United States
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  • 2018
  • Book

New Perspectives on the History of Political Economy

By: Robert Fredona and Sophus A. Reinert
This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
Keywords: Economics; Government and Politics; History
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  • November 1990 (Revised October 1991)
  • Case

John Crane UK Ltd.: The CAD-CAM Link

Describes the improvement of manufacturing performance in a job shop through the application of a variety of techniques such as group technology, manufacturing cells, and CAD-CAM. As well as exploring the limitations and merits of these methods, the case explores the... View Details
Keywords: Small Business; Production; Information Technology; Performance Improvement; Manufacturing Industry; United Kingdom
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    Michael A. Wheeler

    Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

    Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities
    • September 2020 (Revised July 2022)
    • Teaching Note

    Algorithmic Bias in Marketing

    By: Ayelet Israeli and Eva Ascarza
    Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details
    Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Retail Industry; Technology Industry; Apparel and Accessories Industry; United States
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    • 30 Jun 2015
    • News

    The History and Future of Operations

    • 28 Apr 2015
    • News

    Beyond the Classroom

    • 16 Mar 2021
    • News

    How Microsoft stays on Washington’s good side

    • 26 Apr 2018
    • HBS Seminar

    Olav Sorenson, Yale University

    • February 2001 (Revised August 2003)
    • Case

    United Grain Growers Limited (A)

    By: Peter Tufano and Joshua Musher
    United Grain Growers Ltd. (UGG), a Canadian grain distributor, audited its exposure to a number of key risks, especially the impact of weather on grain volumes and operating income. Understanding these risks was crucial because the company was in the midst of a major... View Details
    Keywords: Risk Management; Plant-Based Agribusiness; Weather; Distribution Industry; Agriculture and Agribusiness Industry; Canada
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    • Video

    Informed Decision Making Exercise

    • 2018
    • Introduction

    Introduction: History and Political Economy

    By: Sophus A. Reinert and Robert Fredona
    This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis, and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
    Keywords: Economics; Government and Politics; History
    Related
    • Research Summary

    Transportation Security Officers’ Work, Motivations, and Practices Study

    Because of its unique history, the Transportation Security Administration (TSA) is a strategic setting to explore employees' possible distinct and evolving relation to their work.  Since its inception in the wake of 9/11, the TSA has... View Details
    • September 2007
    • Case

    Collaborating to Improve

    By: Richard M.J. Bohmer and Ingrid M. Nembhard
    Madison Memorial Hospital is deciding between a variety of quality improvement strategies. Highlights quality improvement collaborative—organized programs popularized by the Institute for Healthcare Improvement in which teams from multiple institutions work together to... View Details
    Keywords: Health Care and Treatment; Service Delivery; Performance Improvement; Quality; Groups and Teams; Cooperation; Integration; Health Industry
    Related
    • May 1998 (Revised October 2001)
    • Case

    Taco Bell Inc. (1983-1994)

    By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
    Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details
    Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Service Industry; Mexico
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    • 01 Oct 2012
    • News

    Good News in Jobs: Ad-Supported Internet Economy Doubles

    • 10 Oct 2008
    • Working Paper Summaries

    The Architecture of Platforms: A Unified View

    Keywords: by Carliss Y. Baldwin & C. Jason Woodard