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Show Results For
- All HBS Web
(2,447)
- People (15)
- News (550)
- Research (1,166)
- Events (23)
- Multimedia (10)
- Faculty Publications (644)
- 26 Apr 2018
- HBS Seminar
Olav Sorenson, Yale University
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- April 2006 (Revised June 2008)
- Case
New Balance Athletic Shoe, Inc.
By: H. Kent Bowen, Robert S. Huckman and Carin-Isabel Knoop
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok--a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
Keywords: Mergers and Acquisitions; Production; Supply Chain Management; Performance Improvement; Competition; Consolidation; Apparel and Accessories Industry
Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.)
- 2018
- Book
New Perspectives on the History of Political Economy
By: Robert Fredona and Sophus A. Reinert
This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
Fredona, Robert and Sophus A. Reinert, eds. New Perspectives on the History of Political Economy. New York: Palgrave Macmillan, 2018.
- 04 Jan 2016
- Working Paper Summaries
Understanding Conformity: An Experimental Investigation
Keywords: by B. Douglas Bernheim & Christine Exley
- April 1998
- Case
Cephalon, Inc.
By: Peter Tufano
In early 1997, Cephalon, awaited an FDA panel's decision on whether its drug, Myotrophin, would be approved. If the drug was approved, the firm might need substantial additional funds to commercialize as well as to buy back rights to it (which had been sold earlier to... View Details
Keywords: Risk Management; Financing and Loans; Health Care and Treatment; Pharmaceutical Industry; United States
Tufano, Peter, Geoffrey Verter, and Markus Mullarkey. "Cephalon, Inc." Harvard Business School Case 298-116, April 1998.
- February 2001 (Revised August 2003)
- Case
United Grain Growers Limited (A)
By: Peter Tufano and Joshua Musher
United Grain Growers Ltd. (UGG), a Canadian grain distributor, audited its exposure to a number of key risks, especially the impact of weather on grain volumes and operating income. Understanding these risks was crucial because the company was in the midst of a major... View Details
Keywords: Risk Management; Plant-Based Agribusiness; Weather; Distribution Industry; Agriculture and Agribusiness Industry; Canada
Tufano, Peter, and Joshua Musher. "United Grain Growers Limited (A)." Harvard Business School Case 201-015, February 2001. (Revised August 2003.)
- June 2018
- Article
Video Content Marketing: The Making of Clips
By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
- Article
The Importance of Being Causal
By: Iavor I Bojinov, Albert Chen and Min Liu
Causal inference is the study of how actions, interventions, or treatments affect outcomes of interest. The methods that have received the lion’s share of attention in the data science literature for establishing causation are variations of randomized experiments.... View Details
Keywords: Causal Inference; Observational Studies; Cross-sectional Studies; Panel Studies; Interrupted Time-series; Instrumental Variables
Bojinov, Iavor I., Albert Chen, and Min Liu. "The Importance of Being Causal." Harvard Data Science Review 2.3 (July 30, 2020).
- 10 Oct 2008
- Working Paper Summaries
The Architecture of Platforms: A Unified View
Keywords: by Carliss Y. Baldwin & C. Jason Woodard
Frank V. Cespedes
Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University.
At Harvard, he has developed and taught a variety of MBA and executive... View Details
- Career Coach
Lobna Dawoud
During her RC summer, Lobna interned at an investment bank and specialized in Financial Institutions Group. She is passionate about helping students with career visioning, setting a recruitment strategy, interview prep, networking tips, resume/cover letter reviews and... View Details
- November 1990 (Revised October 1991)
- Case
John Crane UK Ltd.: The CAD-CAM Link
Describes the improvement of manufacturing performance in a job shop through the application of a variety of techniques such as group technology, manufacturing cells, and CAD-CAM. As well as exploring the limitations and merits of these methods, the case explores the... View Details
Keywords: Small Business; Production; Information Technology; Performance Improvement; Manufacturing Industry; United Kingdom
Upton, David M. "John Crane UK Ltd.: The CAD-CAM Link." Harvard Business School Case 691-021, November 1990. (Revised October 1991.)
Christina R. Wing
Christina Wing is a Senior Lecturer in the Technology and Operations Management Unit at the Harvard Business School. Her research focuses primarily on topics surrounding families in business, and the course she created, titled Demystifying the Family... View Details
Michael A. Wheeler
Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details
- Teaching Interest
Scaling Technology Ventures
This course is designed for students who plan to launch or join a hypergrowth technology venture, or who plan to invest in growth-stage tech companies. The course addresses key challenges founders and their teams face after achieving product-market fit – and how... View Details
- September 2019
- Teaching Note
Boxed
By: Laura Huang and Andy Wu
Boxed.com (“Boxed”) is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang’s garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used... View Details
Shawn A. Cole
Shawn Cole is the John G. McLean Professor in the Finance Unit at Harvard Business School, where he teaches and conducts research on financial services, impact investing, and Social Enterprise. He serves as faculty chair of the Social Enterprise... View Details