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Show Results For
- All HBS Web
(962)
- People (1)
- News (135)
- Research (698)
- Events (1)
- Multimedia (1)
- Faculty Publications (385)
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
practices, and how it is partnering with global organizations to amplify their impact. He also delves into the challenges businesses face in adapting to climate risks and the role of AI in optimizing everything from supply chains to... View Details
- June 2008
- Case
System on a Chip 2008: Global Unichip Corp.
By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang
Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a... View Details
Keywords: Customer Value and Value Chain; Horizontal Integration; Vertical Integration; Boundaries; Semiconductor Industry
Shih, Willy C., Chintay Shih, Chen-Fu Chien, and Yuan-Chieh Chang. "System on a Chip 2008: Global Unichip Corp." Harvard Business School Case 608-159, June 2008.
- Web
Placement - Doctoral
Minton Business Economics, 2023 Placement: Federal Reserve Board of Governors, Economist Dissertation: How the Price System Works: Evidence from Supply Chains and Price Controls Advisors: Xavier Gabaix , Edward Glaeser , Andrei Shleifer ,... View Details
- July 2005 (Revised March 2007)
- Case
Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
By: Francisco de Asis Martinez-Jerez and James Robert Dillon
Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar... View Details
Keywords: Customer Relationship Management; Customer Value and Value Chain; Customer Satisfaction; Telecommunications Industry; Electronics Industry; Japan; United States
Martinez-Jerez, Francisco de Asis, and James Robert Dillon. "Kansai Digital Phone: Zutto, Gaining Japanese Loyalty." Harvard Business School Case 106-006, July 2005. (Revised March 2007.)
Willy C. Shih
Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. His expertise is in manufacturing, product... View Details
- December 2012 (Revised April 2013)
- Case
Olam: On a New Course
By: David E. Bell, Forest Reinhardt and Mary Shelman
From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production... View Details
Keywords: Risk Management; Leadership; Customer Value and Value Chain; Corporate Strategy; Organizational Culture; Environmental Sustainability; Expansion; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; Nigeria
Bell, David E., Forest Reinhardt, and Mary Shelman. "Olam: On a New Course." Harvard Business School Case 513-044, December 2012. (Revised April 2013.)
- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details
Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- Web
Strategy Explained - Institute For Strategy And Competitiveness
UnIQUENESS Strategy is the creation of a unique and valuable position, involving a different set of activities. making TRADE-OFFS Strategy requires you to make trade-offs in competing – choosing what not to do. FIT across the value View Details
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
- Web
Operational Effectiveness vs. Strategy - Institute For Strategy And Competitiveness
HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Business Strategy Business Strategy The Five Forces Strategic Positioning The Value View Details
- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
willing to approve continued sales of a drug known to be lethal to some customers in fulfilment of their assigned role to maximise value for shareholders (Armstrong, 1977, p. 204). And so on. Yet, the insights from this research and their... View Details
Keywords: by Dina Gerdeman
- Web
Making Strategic Trade-offs - Institute For Strategy And Competitiveness
HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Creating a Successful St... Creating a Successful Strategy Unique Value Proposition... View Details
- March 1990 (Revised October 1990)
- Case
Liz Claiborne, Inc. and Ruentex Industries Ltd.
Describes Liz Claiborne, Inc.'s manufacturing and marketing strategy and details the significance of its supplier selection strategy. It begins to describe the company's relationship with Ruentex Industries Ltd., its largest supplier of piece goods. When used with... View Details
Keywords: Marketing Strategy; Supply Chain Management; Relationships; Cooperation; Apparel and Accessories Industry
Flaherty, Marie-Therese M., and Jill S. Dalby. "Liz Claiborne, Inc. and Ruentex Industries Ltd." Harvard Business School Case 690-048, March 1990. (Revised October 1990.)
- 14 Apr 2015
- First Look
First Look: April 14
Location Strategies to Strengthen Competitive Advantage No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715418-PDF-ENG Harvard Business School Case 715-416 Why Do Firms Go Abroad? Strategies to Create View Details
Keywords: Sean Silverthorne
- Program
Agribusiness Seminar
insights that can help you build competitive advantage and drive growth in your own firm and career. Key Benefits Whatever role your company plays in the agribusiness value chain, this annual program will help you stay current on critical... View Details
- January 2022
- Case
Fueling a Cleaner Future: ACWA Power and Green Hydrogen
By: Dennis Yao and Alpana Thapar
In January 2020, Paddy Padmanathan, president and CEO of ACWA Power, was reflecting on the company’s sixteen-year record of success and thinking about its future growth plans. Founded in 2004, ACWA Power was a Saudi Arabian developer, owner, and operator of power and... View Details
Keywords: Green Hydrogen; Energy; Climate Change; Supply Chain; Business Model; Growth and Development Strategy; Green Technology; Projects; Alliances; Environmental Sustainability; Corporate Social Responsibility and Impact; Energy Industry; Saudi Arabia; Middle East; North Africa
Yao, Dennis, and Alpana Thapar. "Fueling a Cleaner Future: ACWA Power and Green Hydrogen." Harvard Business School Case 722-381, January 2022.
- December 2004 (Revised May 2005)
- Case
Nestle: Sustainable Agriculture Initiative
Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Business and Community Relations; Corporate Strategy; Agribusiness; Supply Chain Management; Marketing Strategy; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry
Reinhardt, Forest L. "Nestle: Sustainable Agriculture Initiative." Harvard Business School Case 705-018, December 2004. (Revised May 2005.)
- February 2008 (Revised December 2023)
- Case
Digital Music: From MP3 to Streaming
By: Willy Shih
The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also impacted the business models of major record labels. Modularity, and the commoditization spillover enabled by modularity in the personal computer... View Details
Keywords: Recording; Digital Devices; Digital Media; Digital Music; Digital; Digital Economics; Consumer Electronics; Customer Value and Value Chain; Disruptive Innovation; Technological Innovation; Information Technology; Music Industry; Technology Industry; Electronics Industry; United States
Shih, Willy. "Digital Music: From MP3 to Streaming." Harvard Business School Case 608-119, February 2008. (Revised December 2023.)
- 11 Jun 2007
- Lessons from the Classroom
Teaching the Next Generation of Energy Executives
You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details