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- All HBS Web
(931)
- People (1)
- News (220)
- Research (524)
- Events (2)
- Multimedia (1)
- Faculty Publications (109)
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- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
Facebook.” Dyl would “allow users to ‘upgrade’ to a premium paid version where amongst other features (advanced posting abilities, greater post visibility, etc.), ads are not shown and therefore private data is not shared.” Liel noted... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
contact information. They also took advantage of newspaper ads and other public postings. Identifying members for their first side was just the beginning. The founders then had to encourage the property owners to post their listings on... View Details
Keywords: by Martha Lagace
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
potential for the scale economies that such commonalities unlock, as their primary source of added value. Differences from country to country, in contrast, are viewed as obstacles that need to be overcome. It's possible to apply different... View Details
Keywords: by Pankaj Ghemawat
- 12 May 2020
- Research & Ideas
It’s Time To Relaunch Your Remote Team
key industry has shut down and the team needs to reevaluate how to continue delivering value under these new conditions The relaunch is also an opportunity to discuss how team members’ own perspectives on the team’s purpose may have... View Details
Keywords: by Tsedal Neeley
- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
says Grantham. Based on her interest and commitment to furthering her career, as well as on her educational background and strengths—including attention to detail, adherence to rules, and persistence—the company offered her the position of revenue analyst. In this... View Details
Keywords: by Lauren Keller Johnson
- 20 Mar 2000
- Research & Ideas
Incubators: The New Venture Capitalists?
They're attracting the attention of venture capital firms, who are starting their own "venture catalyst" experiments. They're catching the eye of potential startups, looking for ways to get to market faster and with more value... View Details
Keywords: by Kenneth Liss
- 03 Jan 2017
- First Look
January 3, 2017
a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a... View Details
Keywords: Carmen Nobel
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
heard was about the value added of an MBA degree. In every interview, deans and executives returned repeatedly to that question, as well as to a large set of unmet needs that they identified in areas such as... View Details
- 02 Jul 2013
- First Look
First Look: July 2
that the choices a VC makes when negotiating can contain important clues about her assessments and expectations. Above all, when you're negotiating with a VC, think not only about what will look good in a press release today but also about what will help you create and... View Details
Keywords: Anna Secino
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
power stems from its ability to identify and meet evolving customer needs, not its technology, says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. The company... View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
ratings star added on a Yelp restaurant review translated to anywhere from a 5-percent to 9-percent effect on revenues. Local, independent restaurants were the most affected by reviews, probably because diners have little information... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural... View Details
Keywords: by Martha Lagace
- 24 Oct 2024
- Research & Ideas
Charting the US-China Trade War: What Does 'Made in Vietnam' Mean?
“microdata” from firms’ transactions suggests that a significant portion of the imported Chinese goods added value to Vietnam’s economy through new investments that resulted in jobs and increased production.... View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a View Details
- 21 Aug 2000
- Lessons from the Classroom
Under the Magnifying Glass: The Benefits of Being a Case Study
also extremely flattering to be studied. "To have a case written about us by Harvard," noted one executive at the conference, "is an added value to our brand." The process, of course, can... View Details
Keywords: by Martha Lagace
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau,... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
effective in the sense that advertisers can reach great scale and do precision targeting. The challenge is to discern consumers' intent. "Search is unbelievably efficient because you look at a little query box. You can tell exactly what people care about, and you... View Details
Keywords: by Martha Lagace
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
once, or if she sees them a few at a time throughout the season? “In product categories where the consumer is likely to purchase several products, the value of concealment tends to be positive” The answer depends on the product category,... View Details
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
overload. Using a standard cost of $25 per thousand viewers, which is generally charged by broadcast companies for a 30 second ad on primetime television in the United States (a value cheaper than Japan and... View Details
- 10 Jan 2005
- Research & Ideas
Professors Introduce Valuation Software
In an age when mergers, acquisitions, and spin-offs are increasingly common in business, you need a new skill in your kit bag: the ability to analyze and value potential partners, deals, investments—even your own company. The Business... View Details
Keywords: by Sean Silverthorne