Value Added - Publications - Faculty & Research

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

Facebook.” Dyl would “allow users to ‘upgrade’ to a premium paid version where amongst other features (advanced posting abilities, greater post visibility, etc.), ads are not shown and therefore private data is not shared.” Liel noted... View Details

Keywords: by James Heskett; Web Services; Information Technology

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

potential for the scale economies that such commonalities unlock, as their primary source of added value. Differences from country to country, in contrast, are viewed as obstacles that need to be overcome. It's possible to apply different... View Details

Keywords: by Pankaj Ghemawat

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

key industry has shut down and the team needs to reevaluate how to continue delivering value under these new conditions The relaunch is also an opportunity to discuss how team members’ own perspectives on the team’s purpose may have... View Details

Keywords: by Tsedal Neeley

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

even more vigorously to assert who they are socially, psychically, and culturally," remarks Koehn. "As a value proposition, luxury goods are very sensitive to timing and ego." Adaptation, however, is a risky business.... View Details

Keywords: by Julia Hanna; Consumer Products

19 Sep 2005
Research & Ideas

Rethinking Company Loyalty

says Grantham. Based on her interest and commitment to furthering her career, as well as on her educational background and strengths—including attention to detail, adherence to rules, and persistence—the company offered her the position of revenue analyst. In this... View Details

Keywords: by Lauren Keller Johnson

22 Jul 2019
Book

How to Be a Digital Platform Leader

contact information. They also took advantage of newspaper ads and other public postings. Identifying members for their first side was just the beginning. The founders then had to encourage the property owners to post their listings on... View Details

Keywords: by Martha Lagace

03 Jan 2017
First Look

January 3, 2017

a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a... View Details

Keywords: Carmen Nobel

20 Mar 2000
Research & Ideas

Incubators: The New Venture Capitalists?

They're attracting the attention of venture capital firms, who are starting their own "venture catalyst" experiments. They're catching the eye of potential startups, looking for ways to get to market faster and with more value... View Details

Keywords: by Kenneth Liss

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

heard was about the value added of an MBA degree. In every interview, deans and executives returned repeatedly to that question, as well as to a large set of unmet needs that they identified in areas such as... View Details

Keywords: by Martha Lagace; Education

02 Jul 2013
First Look

First Look: July 2

that the choices a VC makes when negotiating can contain important clues about her assessments and expectations. Above all, when you're negotiating with a VC, think not only about what will look good in a press release today but also about what will help you create and... View Details

Keywords: Anna Secino

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

power stems from its ability to identify and meet evolving customer needs, not its technology, says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. The company... View Details

Keywords: by Danielle Kost; Travel; Tourism

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

ratings star added on a Yelp restaurant review translated to anywhere from a 5-percent to 9-percent effect on revenues. Local, independent restaurants were the most affected by reviews, probably because diners have little information... View Details

Keywords: Re: Multiple Faculty; Technology

13 Mar 2017
Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

once, or if she sees them a few at a time throughout the season? “In product categories where the consumer is likely to purchase several products, the value of concealment tends to be positive” The answer depends on the product category,... View Details

Keywords: by Carmen Nobel; Retail; Fashion

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural... View Details

Keywords: by Martha Lagace

01 Dec 2003
What Do You Think?

Is This the Twilight Era for the Managed Mutual Fund?

probably seen the beginning of the decline of the actively managed mutual fund," Charles Broming expressed the hope that "money management will become another technical job and compensation will reflect its real added... View Details

Keywords: by James Heskett

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic... View Details

Keywords: by James Heskett

24 Oct 2024
Research & Ideas

Charting the US-China Trade War: What Does 'Made in Vietnam' Mean?

“microdata” from firms’ transactions suggests that a significant portion of the imported Chinese goods added value to Vietnam’s economy through new investments that resulted in jobs and increased production.... View Details

Keywords: by Ana Elena Azpúrua; Manufacturing; Shipping

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

new approach, don’t do it for the sake of being different, do it because it either enables your company to run more efficiently and/or it adds value for your employees or customers. Reprinted with permission from the author's blog post,... View Details

Keywords: by Julia B. Austin

11 Sep 2019
Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

insurers, a potentially costly process. Stern and her co-authors studied 171 new drugs that Germany’s IQWiG reviewed between 2012 and 2016. They found that manufacturers were 10 times more likely to withdraw products that lacked any evidence of View Details

Keywords: by Danielle Kost; Health

14 Apr 2014
Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

inalienable rights, may not be an added power to hold us at bay?") “Depending heavily on token women could be problematic” The rhetoric surrounding Obama vs. Clinton was reminiscent of that dynamic, Giddings said. "We keep falling into... View Details

Keywords: by Carmen Nobel

Publications