Publications

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

advertising; if you want to reach a narrow audience, you do niche advertising. But these marketers realized the best way to create cachet for a young audience was to make it inaccessible and let the kids discover it on their own. Q: So... View Details

Keywords: by Garry Emmons; Service

16 May 2013
Working Paper Summaries

Marketplace or Reseller?

Keywords: by Andrei Hagiu & Julian Wright; Retail

05 Oct 2016
What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

Whose Job Is It to Rebuild the US Middle Class? Optimism among respondents to this month’s column concerning future United States growth rates hinges on whether the middle class can be restored. That’s a big contingency. Those commenting... View Details

Keywords: by James Heskett

September 2010 (Revised December 2010)
Supplement

Enman Oil, Inc. (D)

By: David F. Hawkins

Company pursues ways to reduce its debt to equity ratio by resorting to off balance sheet debt transactions. View Details

Keywords: Energy Sources; Capital Structure; Financial Statements; Energy Industry; Mining Industry; United States

September 2010 (Revised December 2010)
Supplement

Enman Oil, Inc. (B)

By: David F. Hawkins

Company pursues ways to reduce its debt to equity ratio by resorting to off balance sheet debt transactions. View Details

Keywords: Energy Sources; Capital Structure; Financial Statements; Energy Industry; Mining Industry; United States

Article

Why Leadership Training Fails—and What to Do about It

By: Michael Beer, Magnus Finnström and Derek Schrader

U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't... View Details

Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States

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March 1987 (Revised October 1993)
Case

Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

By: W. Earl Sasser

In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details

Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Food and Beverage Industry; Service Industry; Boston

17 Oct 2023
Blog Post

HBS Section I Celebrates Parents, Mentors, and Partners Day

Wayland, Massachusetts. Zoom allowed us to connect with participants spanning the globe, hailing from countries such as China, Colombia, Germany, Nigeria, the Philippines, and across the United States. All our guests arrived well-prepared... View Details

September 2010 (Revised August 2011)
Case

Enman Oil, Inc. (A)

By: David F. Hawkins

Company pursues ways to reduce its debt-to-equity ratio by resorting to off-balance sheet debt transactions. View Details

Keywords: Financial Statements; Borrowing and Debt; Equity; Financial Condition; Financing and Loans; United States

31 Jan 2017
Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

especially when they don’t have any knowledge of a subject. Designating a common enemy has always been an efficient way at uniting people. It also typically leads to scapegoating. Politicians’ role should be... View Details

Keywords: by Staff

14 Nov 2012
Research & Ideas

New Agenda for Corporate Accountability Reporting

How do you measure corporate accountability? And can you do it credibly? Since the financial crisis of 2008-2009, for-profit corporations are facing greater demand to disclose more than revenues and expenses on annual financial reports. In response, some are pointing... View Details

Keywords: by Martha Lagace; Accounting; Energy; Utilities

29 Jan 2019
Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

United States, and the easiest to track thanks to the availability of government data. “The story is supply and demand. If there is an element of a security that the investor desires for nonfinancial reasons, it will trade at a higher... View Details

Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration

30 Jul 2008
Op-Ed

Why the U.S. Should Encourage FDI

two reasons. First, they are systematically lower than the returns of American outbound FDI. By way of example, the data indicate that GE earns a much higher return on overseas activities than Siemens does in the View Details

Keywords: by Mihir A. Desai

March 2014 (Revised November 2020)
Case

The Novartis Malaria Initiative

By: Michael Chu, Vincent Marie Dessain and Emilie Billaud

The Novartis Malaria Initiative was designed, as a result of a precedent–setting agreement with the World Health Organization in 2001, to provide a breakthrough treatment for malaria—"at no profit"—for public health systems. What had begun as an exemplary act of... View Details

Keywords: Health Care and Treatment; Product Marketing; Corporate Social Responsibility and Impact; Social Enterprise; Pharmaceutical Industry; Switzerland; Africa; Nigeria

December 2014 (Revised August 2015)
Case

Muñoz Group: Sustaining Global Vertical Integration Through Innovation

By: Jose B. Alvarez and Annelena Lobb

Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company... View Details

Keywords: Innovation; Supply Chain; Retail; Agribusiness Industry; Globalized Firms and Management; Supply Chain Management; Competitive Advantage; Vertical Integration; Profit; Innovation and Invention; Retail Industry; Agriculture and Agribusiness Industry; North and Central America