Publications

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

particular field your venture intends to address, you may need a cofounder with domain specific expertise. Having domain expertise will not only inform the product strategy, but will also help the venture gain credibility in the market... View Details

Keywords: by Julia Austin

January 1978 (Revised February 1983)
Case

Polaroid-Kodak (B1)

By: Michael E. Porter

Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry

12 Feb 2015
News

The Blonde Salad at Harvard

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. “Consumers don't... View Details

Keywords: by Carmen Nobel

01 Sep 2015
News

China Syndrome

20 Jan 2014
Research & Ideas

Language Wars Divide Global Companies

US software market, the company's core marketing team, and to tech industry analysts. Power struggles were constant. Neeley says that the Indians, overall, in this study were less emotional because they didn't hold much power in the... View Details

Keywords: by Kim Girard

01 Dec 2020
News

China aims to shake US grip on chip design tools

07 Jun 2012
News

Keeping America's Best Ideas Under Wraps

August 2021
Article

Improving Sales Hiring

By: Frank V. Cespedes

Sales hiring presents inherent challenges not found to the same extent in talent management in other functional areas. Moreover, common hiring practices make a tough job needlessly harder. This article suggests practical ways to improve sales hiring: Hire for the Task,... View Details

Keywords: Sales; Selection and Staffing

Read Now

July 1989 (Revised December 1990)
Case

CIBA-GEIGY Pharmaceuticals: Pharma International

By: John A. Quelch

Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details

Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria

02 Mar 2018
News

Trump’s Tariffs Will Take Their Toll

March 2008
Article

Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

By: Alvin E. Roth

The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details

Keywords: History; Market Design; Labor; System; Practice; Performance; Theory; Boston; New York (city, NY)

Find at Harvard

January 2010 (Revised March 2010)
Background Note

A Note on Direct Selling in Developing Economies

By: Michael Chu and Joel Emilio Bregman Segre

Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person, and the consumer, as well as the... View Details

Keywords: Customers; Developing Countries and Economies; Marketing Channels; Marketing Strategy; Emerging Markets; Sales

2007
Working Paper

Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

By: Alvin E. Roth

The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details

Keywords: Education; Marketplace Matching; Market Design; Mathematical Methods; Theory; Practice

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The question: How can View Details

Keywords: by Manda Mahoney

December 2007 (Revised December 2008)
Case

China Netcom: Corporate Governance in China (A)

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Ning Xiangdong and Tracy Manty

With its dual listings on the Hong Kong stock market and New York Stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman, Zhang Chunjiang, began a program... View Details

Keywords: Corporate Governance; State Ownership; Public Ownership; Financial Markets; Capital Markets; Telecommunications Industry; China

Article

Big Other: Surveillance Capitalism and the Prospects of an Information Civilization

By: Shoshana Zuboff

This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details

Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics

SSRN

Find at Harvard

December 2011 (Revised February 2013)
Case

Branding Yoga

By: Rohit Deshpande, Kerry Herman and Annelena Lobb

Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the... View Details

Keywords: Brands and Branding; Marketing