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Show Results For
- All HBS Web
(302)
- People (6)
- News (143)
- Research (124)
- Events (1)
- Multimedia (18)
- Faculty Publications (47)
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
giant leap. Does this big change activate too many classic sources of resistance? That is the question." Follow Rosabeth Moss Kanter on Twitter at @RosabethKanter. View Details
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
active on the site. The most rapidly growing demographic is people over forty. More than 300 million people spend at least one hour a day on Facebook. Approximately two hundred million people are active on Twitter in spite of—or because... View Details
Keywords: by Staff
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing... View Details
- 10 Sep 2013
- First Look
First Look: September 10
paper: http://ssrn.com/abstract=2316198 Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social media postings,... View Details
Keywords: Sean Silverthorne
- Profile
Marcela Sapone
$2 million seed round from Spark Capital’s Bijan Sabet, who was an early investor in Twitter and Tumblr, Alfred already boasts hundreds of customers and an idea that seems to be dialed into an expanding marketplace. Given her background,... View Details
- Profile
Minal Mehta
more. Ever heard of BollyX?" Follow Minal Mehta on Twitter at twitter.com/minalm. Learn more about BollyX at bollyx.com and view their new promotional video. View Details
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
he had to handle the situation carefully so the company wouldn't set a precedent, and he was able to announce on Twitter that he had solved the student's problem. "We got 30 million impressions in two days," he said. "How much advertising... View Details
Keywords: by Dina Gerdeman
- 04 May 2010
- First Look
First Look: May 4
international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a music video detailing United's mishandling... View Details
Keywords: Martha Lagace
- Profile
Beau D'Arcy
have such a positive experience at a venue or event that they relive the memories with social media posts and storytelling for years to come. I still talk with my high school friends about driving up to Soldier Field in Chicago from the suburbs for a Dave Matthews... View Details
- 03 Jan 2016
- Research & Ideas
NFL Black Monday: How Much Do Coaches Really Matter?
examines how a firm can be systematic in achieving a sustainable competitive advantage by leveraging the talent in all levels of the organization. Follow him on Twitter @bgroysberg. Abhijit Naik is an independent researcher. View Details
- 21 Dec 2022
- Blog Post
Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy
concerns. They include: CEO Elon Musk's Twitter distraction, China's lockdown of millions in Guangzhou, and a recall of 300,000+ Teslas due to a taillight glitch. The auto companies themselves had multiple EV announcements in late... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
spread the word about things like street closures. Blackmon, the city’s Chief of Environment, Energy and Open Space, says his office had been using Facebook and Twitter to push out available LED light bulbs and water-saving equipment to... View Details
- 19 Jun 2020
- Blog Post
Black MBA Students Pen Letters to the HBS Community: Letter 5/5
the trending topic on Twitter or the top news article on WSJ. The fact that you have that luxury and privilege is the very reason why my hope and excitement about current progress is swiftly met with skepticism. What do I want from you?... View Details
- 14 Dec 2015
- Research & Ideas
Deflategate and the Sustained Success of the New England Patriots
Deflategate, the pro football controversy that spawned a media frenzy, Twitter war, even a presidential joke, has a new claim to fame as a Harvard Business School case study. At the heart of Deflategate is the question of whether the New... View Details
- 09 Sep 2016
- News
MaiTai Global and Kiteboarding
code something up. It might become Facebook. And we would see a Twitter-- and some people in the audience may know-- Twitter was written in seven days. And technology had changed. And as I looked at this audience, I said, I should try to... View Details
- 11 Apr 2018
- News
The First Five Years: Regan Turner (MBA 2013)
first, and those of himself or herself last. It follows then that a great leader is first to take the blame and last to take recognition. This permeates the Marine culture, and still helps guide and inform my decisions and actions today.’” Follow Regan on View Details
- 07 Feb 2011
- Lessons from the Classroom
Creating the Founders’ Dilemmas Course
board before the new CEO takes over. They also consider the viewpoint of the non-founding CEO via the case of Les Trachtman, CEO of Webpiont, as the founder tries to pressure Trachtman to leave the company by threatening to resign himself. And they study the case of... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
well-publicized general sales events: viral excitement on Twitter and the blogosphere draws more customers in, and full baskets of multiple goods (as opposed to “spearfishing” one item) are more cost-efficient to fulfill. Retailers that... View Details
- 08 May 2012
- First Look
First Look: May 8
case:http://cb.hbsp.harvard.edu/cb/product/712028-PDF-ENG Social Strategy at American Express Mikołaj Jan Piskorski and David ChenHarvard Business School Case 712-447 American Express has developed a number of strategic partnerships with Facebook, Foursquare, and View Details
Keywords: Carmen Nobel
- 10 Mar 2015
- News
Women in Tech: Breaking the Digital Ceiling
managers were women. Google’s disclosures led other major tech companies to follow suit. Apple (98,000 employees) and Twitter (3,300 employees), for instance, reported similar overall percentages: about 70 percent men and 30 percent... View Details
Keywords: April White