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Publications

Publications

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    • Faculty Publications  (268)

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    • All HBS Web  (2,058)
      • Faculty Publications  (268)

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      • 1984
      • Chapter

      Non-Store Marketing: Fast Track or Slow?

      By: J. Quelch and H. Takeuchi
      Citation
      Related
      Quelch, J., and H. Takeuchi. "Non-Store Marketing: Fast Track or Slow?" In Readings and Cases in Basic Marketing, edited by E. Jerome McCarthy, John E. Grashof, and Andrew A. Brogowicz, 178–188 and 45. Homewood, IL: Richard D. Irwin, 1984.
      • Article

      Nonstore Marketing: Fast Track or Slow?

      By: John A. Quelch and Hirotaka Takeuchi
      Keywords: Marketing
      Citation
      Find at Harvard
      Related
      Quelch, John A., and Hirotaka Takeuchi. "Nonstore Marketing: Fast Track or Slow?" Harvard Business Review 59, no. 4 (July–August 1981): 75–84.
      • Research Summary

      Deep Indicators of Business Model Success

      By: James L. Heskett
      The purpose of this study is to develop ways of helping practitioners identify and measure deep indicators of success in the business models being pursued by their organizations. The hypothesis is that success is dependent on these deep indicators. The indicators are... View Details
      • June 4, 2025
      • Editorial

      Employee Stress Is a Business Risk—Not an HR Problem

      By: Marion Chomse, Lydia Roos, Reeva Misra and A.V. Whillans
      Workplace stress, on the rise for decades, has been treated by many organizations as a personal issue instead of a business-critical risk that merits executive oversight. This is likely due in part to the fact that companies have not effectively quantified and tracked... View Details
      Citation
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      Related
      Chomse, Marion, Lydia Roos, Reeva Misra, and A.V. Whillans. "Employee Stress Is a Business Risk—Not an HR Problem." Harvard Business Review (website) (June 4, 2025).
      • Research Summary

      Overview

      By: Ethan S. Bernstein
      I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details
      Keywords: Privacy; Transparency; Productivity; Field Experiments; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Performance; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Satisfaction; North America; Europe; Asia; China; Japan; Latin America
      • Research Summary

      Overview

      By: Antonio Moreno
      Professor Moreno’s research explores how digital technologies are reshaping operational processes, with a particular focus on retail and service industries. His early work examined omnichannel retail—the integration of online and offline channels to create seamless... View Details
      Keywords: Omnichannel; Omni-channel; Omnichannel Retail; Omnichannel Retailing; Retail; Operations; Supply Chain Management; Digital Transformation; Digital Strategy; Retail Industry; Technology Industry; Service Industry; Europe; Spain; Latin America
      • Research Summary

      Reforming Social Science

      By: Max H. Bazerman

      Social science research affects all of us. When researchers learned organ donation rates are higher in countries where human organs are automatically available for donation unless you specifically “opt-out” of the system, as opposed to countries like the U.S., where... View Details

      • Teaching Interest

      Strategy Execution

      By: Dennis Campbell

      This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

      1.... View Details

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