Publications

2008
Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

2019
Chapter

Product Market Strategy

By: Anoop Menon and Dennis Yao

Product market strategy is the collection of choices, actions and activities of a firm that determines how it positions itself in its product markets, and allows it to achieve and maintain a COMPETITIVE ADVANTAGE. This article examines product market strategy from the... View Details

Keywords: Product Positioning; Competitive Advantage

September 2008
Case

Harrington Collection: Sizing Up the Active-Wear Market

By: Richard S. Tedlow and Heather Beckham

In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details

Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry

2022
Working Paper

Markups to Financial Intermediation in Foreign Exchange Markets

By: Jonathan Wallen

On average from 2013 to 2020, foreign asset managers in net sold forward 1.1 trillion U.S. dollars. This forward sale of dollars hedges the currency mismatch of foreign investment in U.S. dollar assets. By accommodating this demand, U.S. and European banks earn an... View Details

Keywords: Foreign Exchange; Financial Intermediation; Arbitrage; Market Power; Regulations; Currency; Assets; Interest Rates; Banking Industry

June 2008
Article

The Market for Mergers and the Boundaries of the Firm

By: Matthew Rhodes-Kropf and David Robinson

We relate the property rights theory of the firm to empirical regularities in the market for mergers and acquisitions. We first show that high market-to-book acquirers typically do not purchase low market-to-book targets. Instead, mergers pair together firms with... View Details

Keywords: Mergers and Acquisitions; Assets; Investment; Property; Mathematical Methods; Boundaries

1978
Chapter

The Marketing Factor for Nonconventional-Protein Products

By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper

Keywords: Food; Product Marketing; Food and Beverage Industry

1991
Book

Organizing and Implementing the Marketing Effort

By: Frank V. Cespedes

Keywords: Marketing

August 2004 (Revised August 2005)
Background Note

Online Auction Markets

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base... View Details

Keywords: Internet and the Web; Auctions; Network Effects

Research Summary

Systematic Risk in the Housing Markets

A one-factor pricing model is employed to investigate the internal consistency of single family home and professionally-managed property prices during 1986-2006. The risk fac-tor used here is the US real estate index, which has much stronger explanatory power than the... View Details

Article

Fly-by-Night Firms and the Market for Product Reviews

By: Gerald R. Faulhaber and Dennis A. Yao

This paper presents a model that permits third-party information provision in a market characterized by information asymmetries and reputation formation. The model is used to examine how the market for information provision affects prices and supply in the primary... View Details

Keywords: Markets; Reputation; SWOT Analysis; Mathematical Methods; Price Bubble; Inflation and Deflation; Duopoly and Oligopoly; Cost; Information; Quality; Price; Competitive Advantage; Information Industry

March 2007
Article

The Internal Markets of Multinational Firms

By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.

Keywords: Markets; Business Ventures

2008
Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

August 1987 (Revised December 1998)
Background Note

Capital Market Myopia

By: William A. Sahlman and Howard H. Stevenson

Focuses attention on a phenomenon we call capital market myopia, a situation in which participants in the capital markets ignore the logical implications of their individual investment decisions. Viewed in isolation, each decision seems to make sense. When taken... View Details

Keywords: Capital Markets

1987
Chapter

State Trading and the Futures Market

By: James E. Austin and Kenneth L. Hoadley

Keywords: Futures and Commodity Futures; Government and Politics; Financial Markets

2007
Working Paper

The New Market for Federal Judicial Law Clerks

By: Christopher Avery, Christine Jolls, Richard Posner and Alvin E. Roth

In the past, judges have often hired applicants for judicial clerkships as early as the beginning of the second year of law school for positions commencing approximately two years down the road. In the new hiring regime for federal judicial law clerks, by contrast,... View Details

Keywords: Law; Education; Employment; Selection and Staffing; Marketplace Matching

July–August 2020
Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details

Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation

January 2009 (Revised November 2010)
Case

The Dojima Rice Market and the Origins of Futures Trading

By: David A. Moss and Eugene Kintgen

In 1730, Japanese merchants petitioned shogun Tokugawa Yoshimune to officially authorize trade in rice futures at the Dojima Exchange, the world's first organized (but unsanctioned) futures market. For many years, the Japanese government had prohibited the trade of... View Details

Keywords: Futures and Commodity Futures; Price; Food; Business History; Market Transactions; Business and Government Relations; Japan

April 1978
Case

General Foods: Opportunities in the Dog Food Market

Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details

Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Food and Beverage Industry