Publications

Publications

Filter Results: (315) Arrow Down

Show Results For

← Page 14 of 315 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing is more measurable, as opposed to View Details
Keywords: by Michael Blanding; Advertising
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers produce better stories by supplying feedback... View Details
Keywords: Dina Gerdeman
  • July 2020
  • Supplement

Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

By: Rosabeth Moss Kanter and Joyce J. Kim
In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted... View Details
Keywords: Social Impact; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Education Industry
Related
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in revenue, according to the Causeway partnership. Higgins says the... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • 19 Mar 2013
  • First Look

First Look: March 19

on average, firms' self-reported anticorruption efforts reflect real efforts to combat corruption and are not merely cheap talk. Download the paper: http://ssrn.com/abstract=2229039 When to Sell Your Idea: Theory and Evidence from the Movie View Details
Keywords: Sean Silverthorne
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

depression, led to a crisis in the industry. Nonetheless, the pioneering group of forecasters shaped the core problems, and invented many of the techniques, that influenced the maturation of the industry in the decades that followed.... View Details
Keywords: Martha Lagace
  • 24 Mar 2015
  • First Look

First Look: March 24

investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

effectively within the newly merged entities. No PDF is available at this time. Reputation and Competition: Evidence from the Credit Rating Industry Authors:Bo Becker and Todd Milbourn Abstract Fair and accurate credit ratings arguably... View Details
Keywords: Martha Lagace
  • October 2005 (Revised March 2006)
  • Case

Strategic Inflection: TiVo in 2005

By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details
Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Consumer Products Industry
Related
  • 29 Apr 2014
  • First Look

First Look: April 29

such a way that talent is developed along with the business. Publisher's link: http://www.palgraveconnect.com/esm/doifinder/10.1057/9781137294678.0085 August 2013 International Journal of Industrial Organization Information and Two-Sided... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

Are you sure you have everything you need to watch the Super Bowl this weekend? Beer? Check. Nachos? Check. Friends? Check. What about your smartphone, tablet, or laptop? When most people sit down to watch the "big game" this Sunday, the View Details
Keywords: by Michael Blanding; Advertising; Sports
  • February 1999 (Revised August 2004)
  • Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
Related
  • 05 Jul 2011
  • First Look

First Look: July 5

note:http://cb.hbsp.harvard.edu/cb/product/711419-PDF-ENG Television Competes for a Digital Audience Stephen P. Bradley and Nancy BartlettHarvard Business School Note 710-476 In the face of major disruption in the industry, View Details
Keywords: Sean Silverthorne
  • 03 Mar 2003
  • Research & Ideas

The Ingredients of a Deal Disaster

inadvertently omitted from social contract negotiations. For example, in 1988, Komatsu, Japan's leader in earth-moving construction equipment, and U.S. conglomerate Dresser Industries combined their North American engineering,... View Details
Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a... View Details
Keywords: Dina Gerdeman
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

industrial ecology literature that highlights the environmental benefits of by-product synergy. By-product synergy is defined as the conversion of a firm's waste stream from a manufacturing process into valuable feedstock for another... View Details
Keywords: Martha Lagace
  • 04 Oct 2004
  • What Do You Think?

Does Speed Trump Intellectual Property?

these responses, is the value of intellectual property in all but a few instances or industries vastly overrated? Is the appropriate response to this dilemma to rethink processes to achieve speed as both a defense and an offense against... View Details
Keywords: by James Heskett
  • October 2003 (Revised February 2004)
  • Case

Strategic Inflection: TiVo in 2003 (A)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
Related
  • 23 Jun 2003
  • Research & Ideas

Historically Speaking: A Roundtable at HBS

development of the U.S. railroad industry in the latter half of the 19th century. Al went straight to the sources and expanded upon them in a series of important articles in the Business History Review. That work developed into his... View Details
Keywords: by Jim Aisner
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

engineering development and construction projects. In what ways are the challenges of managing large, complex projects different from the challenges of managing other large industrial activities? How is it possible to evaluate the... View Details
Keywords: Sean Silverthorne

Are you looking for?

→Search All HBS Web